As one of watches of Boderry, Boderry CheckMate with an innovative dial design provides users a new time management solution, with unique patterns to give it the attributes of handicraft, meeting the spiritual needs of modern users to a certain extent with its delicate and humanistic visual expression.

The texture of the dial is based on Barcelona’s chessboard-style urban architectural layout, creating a fine-tuned sense of beauty like a chessboard in visual through the orderly arrangement and intertwining integration of smooth lines, so as to convey the design concept of rules and systems, race and inclusiveness. Coupled with embossing technique, it inspires users to associate with the strong cultural atmosphere of Barcelona with a more three-dimensional and layered visual expression. The display panels of calendar, week and month are set on the 3, 9 and 12 of the dial, which fully reflect the emphasis and expansion of the product design in function. The regulated and mechanical visual expression combined with the dial texture and echoed the enlightened design concept of the design team ensures that the product has a certain degree of viewing and playability while providing accurate time and functions. With the standard size of 40 mm reflecting the good expandability of the product to make it suitable for users at different ages, the combination of 316L stainless steel watchcase material and artisan-grade polishing process further sublimates the design theme of the product shape, creating a low-luxury and simple visual texture.

The product has attracted many loyal fans of the brand to buy it through email marketing alone since it was first launched on the brand’s overseas official website, received favorable comments from customers with its unique design and good quality, and made customers further agree with the brand value of “personalized design, fine craftsmanship”.

The pursuit of the product design is not the simple overlaying of functions, but the rational weighing and screening based on practicality. The addition of display modules of calendar, week and month, standard size settings, and the reduction of the chronograph are a bold attempt in traditional watch design, fully reflecting the pragmatic and innovative design attitude and philosophy. The functional module perfectly coordinates with the dial texture to achieve a high degree of integration of aesthetics, functionality and user friendliness, giving the product various positions such as watches, handicrafts and ornaments, to meet the spiritual needs of users other than time management.

A total of six full-time staff involved in the project, who are responsible for product development and design, visual design, advertising, e-commerce operation and social media operation. Product development and design mainly focus on the results of market research to put forward concept and structure optimization of the product; visual design provides visual output support such as promotional materials for the promotion and display of the project; advertising, e-commerce and social media are marketing, helping in the promotion stage of the product.

In design, the brand makes a bold attempt that is complied with modern aesthetics by exploring the deep needs of modern urban youth aged 25 to 36 for watches after extensive market research, while highlighting cost performance to make the watch more in line with the expectations of target users.

The project took four months from product design and development to the first sample. After many attempts in the entire process of design concept – drawing – sampling – testing – adjustment and modification – testing product – production, the product finally achieved expectation of the team.

There still have a long way to go for Chinese brands to gain a place in the watch field, which needs to be settled down and accumulated for a long time. Therefore, BODERRY launches fewer but better new products every year, aiming to show the world original Chinese products with excellent workmanship, laying a solid foundation for becoming a Chinese watch brand that will be renowned all over the world.