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手持双频美容仪
Handheld Dual Frequency Beauty Device
美妆时尚类 美容仪 2497 0 2022-12-10
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作品详情
中文 / English
作品简述
这是一款小巧便携的多功能手持式美容仪。头部双面设计,使其兼具射频和电穿孔功能——独特的双频射频技术,经18K钛金导电面2~3s传热至肌肤底层而不损伤表皮,并在30秒内将皮肤温度加热至42°C,结合电穿孔导入方式,将皮肤对营养物质的吸收率提升至6倍以上,加速重组并再生胶原纤维,有效调理皮肤深层状态。此外,过温保护机制、声光提示、人体工学手柄等人性化细节,进一步提升用户的使用安全和舒适体验。
用户价值
目前,市面上的家用美容仪多采用单一技术,实现针对性的肌肤护理功能,这就导致同一产品不能覆盖所有的肌肤问题,限制了消费者的选择。为此,设计团队突破性地采用一体两面设计,实现射频和电穿孔双功能,并通过两者的综合利用,为用户带来更多元化的肌肤护理方案和功效。 同时,本产品还针对家用美容仪所存在的烫伤、过敏等问题,采用声光提示和18K钛金导电面有效确保用户操作设备时的有效性、正确性和安全性: - 18K钛导电面:防滑耐磨,重量轻,导热性好。区别于市面双极射频的表皮加热作用,更深层定位组织加热,深度叠加渗透真皮层,进行形态重塑的同时有效调理皮肤深层状态。 - 声光提示:当肌肤的同一区域温度升高至预设温度时,启动智能保护模式,停止能量输出灯光熄灭,并发出“滴”声提示;温度恢复能量输出恢复。
商业表现
在“女性经济”、“颜值经济”、品质生活等因素的共同推动下,家用美容仪正在成为年轻一代消费群体的“新宠儿”。公开数据显示,2021年国内面部美容仪市场规模达111.8亿元,而且以每年两位数的速度在迅速发展。 得益于美容仪的蓝海市场和品牌的知名度,本产品一经推出就在电商平台中销量表现出色,并在“双11”期间获得了大幅度的营收增长。
社会影响
产品高功效、好品质、好肤感及安全性等特性,打破了传统护肤流程的繁琐、不便问题,以更精简的护肤时间为用户带来舒适的使用体验以及显著的即时和长期效果,本产品一定程度上也为家用美容仪的标准提出了新的参考,推动家用美容仪行业朝着规范化、专业化、科学化的方向发展。此外,本产品还可与医美项目进行互补,延长医美效果,弥补了单一的医美抗老效果维持时间短、家庭场景缺失等问题
团队组织
该项目共有50多位同事参与,分别负责产品研发、生产、设计、质控、市场推广等工作。另外,公司内部指控部门也在项目生产阶段给予了质量把关的帮助。
流程方法
1、对现有产品的横向纵向分析:目前市面有很多这类手持美容仪,但功能单一,因此本产品从结构入手,采用一体两面设计; 2、草图方案绘制:考虑品牌理念、结构形式、人体工学、材质等推敲出整体造型; 3、内部结构、零部件等设计、建模; 4、产品功能测试及调整。
项目投入
该项目从立项到设计共历经6个月-1年,共花费100-200万经费。
达成情况
公司作为全球最大的透明质酸微生物发酵生产技术为核心的高新技术企业,从原料到医疗终端产品、功能护肤品及功能性食品的全产业链业务体系,美容设备拓展了美容产品的应用范围,增加了公司的产业布局,该美容设备拓展了医疗设备需要到医疗机构使用的地点限制,不限使用场景使用,安全性和有效性得到消费者认可,市场空间广阔。
Project Description
This is a compact and portable multifunctional handheld beauty machine. The double-sided design of the head boasts a unique dual radio frequency technology, which combines radio frequency and electroporation functions. It transfers heat through the 18K titanium conductive surface to the bottom layer of the skin in 2 to 3 seconds without damaging the epidermis. Then it heats the skin temperature to 42°C within 30 seconds, combined with the electroporation introduction method, the absorption rate of the nutrients can be increased more than 6 times. It accelerates the reorganization and regeneration of collagen fibers, which effectively regulates the condition of the deeper skin layer. Also, over-temperature protection mechanisms, sound and light prompts, ergonomic handles, and other humane details further optimize the user’s safety and comfort experience.
User Value
Currently, most home beauty devices on the market use a single technology to achieve targeted skin care functions. As a result, a single product fails to coverall skin issues and limits consumers’ choices. To tackle the problem, the design team has made a breakthrough by adopting a one-piece, two-sided one to combine dual functions of RF and electroporation. By making comprehensive use of both functions, it brings users more diversified skin care solutions and efficacy. As for the existing problems of burns, allergies in using home beauty instrument, the sound and light prompts and 18K titanium conductive surface are applied to ensure the effectiveness, precision and safety of users when operating the device. -The 18K titanium conductive surface is non-slip, wear-resistant, light weighted and has good thermal conductivity. Different from the bipolar radio frequency epidermal heating effect on the market, it can position and heat deeper tissue, penetrate the dermis, and regulate the state of the deeper skin and reshapes the skin. -Sound and light prompt. When the same area of the skin temperature rises to a preset temperature, the intelligent protection mode will be turned on, and the energy output will be stopped and lights will be turned off, and a “beep” sound prompt will be heard. Then, the temperature will be recovered and the energy output will be resumed.
Business Performance
Against the backdrop of “female economy”, “beauty economy”and quality life, home beauty device is recently favored by the younger generation of consumer groups. Public data revealed that the domestic facial beauty instrument market reached 11.18 billion yuan in 2021, and is developing vigorously at a double-digit annual rate. Benefiting from the blue ocean market of beauty instrument and brand awareness, the product has been selling well in e-commerce platforms and has gained significant revenue growth during the “Double 11” period.
Social Impact
The product’s high efficacy, supreme quality, comfortable skin feeling and safety features. To avoid the traditional tedious, inconvenient skin care process, it provides a more simplified skin care scheme and a more comfortable experience and brings significant immediate and long-term efficiency. the product to a certain extent also set a new example for the standard of home beauty device, promote the industry home beauty device to be more standardized, specialized and scientific. In addition, it can also complement the aesthetic medicine projects to strengthen the anti-aging effect and make up for the short maintenance time of the single aesthetic medicine and the lack of home scenario.
Team Structure
There are more than 50 colleagues participated in this project, who are in charge of product development, production, design, quality control, marketing and promotion respectively. In addition, the company’s internal accusation department also contributed to the quality control in the production stage of the project.
Flow
1.Lateral and vertical analysis of existing products. There are plenty of similar handheld beauty instruments on the market, but the function is limited, so this product starts from the structure and adopts a one-piece and two-sided design. 2.Sketch scheme drawing. Consider the brand concept, structural form, ergonomics, materials, etc. to deduce the overall shape. 3.Design and modeling of internal structure and components. 4.Product function testing and adjustment.
Project Investment
It took 6 months to 1 year from the initiation to the design of the project, costing 1-2 million yuan.
Project Achievements
As the world’s largest high-tech enterprise with the core of hyaluronic acid microbial fermentation production technology, the company has a full industrial chain business system from raw materials to medical end products, functional skin care products and functional food. The beauty device expands the application of beauty products and increases the industrial layout of the company. It breaks the location and scenario limit of medical devices that need to be used in medical institutions in the past. Safety and effectiveness are recognized by consumers, and the market space is vast.
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华熙生物科技股份有限公司
济南
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