This piece is designed based on the 18-bead white crystal string of Empress Fucha of the Qing Dynasty, By integrating the love for gemstones in traditional culture with the court-style jewelry form of bead necklace worn by official, and combining modern techniques and jewelry design ideas, it achieves the coordination of modern beauty, classical charm and traditional cultural heritage, and can be worn, played with and displayed by users, while conveying good wishes for a successful career and good health.

It does not simply pursue the similarity in form, but fits the unique cultural form of the bead necklace worn by official through rigorous material selection. 108 white crystals, which mean moderation and peace, correspond to the 12 months, 24 solar terms and 72 pentads. The finest lapis lazuli, which symbolizes successful career and longevity, is used as the head of the Buddha. It corresponds to the four seasons and is connected to the main body through the south red agate sub beads, which is a symbol of peace. With the unique jewelry processing technology, it realizes the coexistence of beauty and humanity, and can be harmoniously integrated into modern life as a fashion accessory or a cultural play, conveying a beautiful vision of perfection.

Once the work was launched, it received unanimous praise and sold 1,384 pieces within a week, accounting for 7% of total sales and attracting thousands of potential users to inquire. Its novel product forms fully absorb the advantages of the traditional culture of the court style and the modern jewelry design concept. It not only caters to the diversified aesthetic needs of modern users, but also inspires the public to understand and attach importance to the traditional culture, providing a new direction for the future fashion jewelry design and the research and development of cultural and creative products, and having a positive significance for the spread of the traditional Chinese court culture.

As a common accessory of the Qing Dynasty court costume, the bead necklace itself contains strong artistic and cultural value, conforming to the unique national trend and catering to the modern aesthetic. Different from the common jewelry in the market, its design does not deliberately insist on similarity in appearance, but balances and matches the material, characteristics, texture and sentiment of the gemstone, so as to obtain the proper harmony of form and meaning. Therefore, breaking through the conventional product form, its form is between the fashion jewelry and cultural carrier, and has a positive significance for the guidance of new trends and the spread of traditional culture.

Under the leadership of Ms. jerry, the founder of Huanpeidingdang, this project has a total of 8 full-time members, who are mainly responsible for the following: Project team—Dong Gang Responsible for evaluating project prospects, cost risks, policy risks, internal and external support, etc. Marketing Team—Pan Tong Responsible for conducting data analysis, mastering the trend of social aesthetic development and deeply understanding the story behind the rise of national trend. Combining with market research, customer interviews and other summary analysis, she needed to understand the project needs through daily grasp of customer needs. Operation— Ying Jiani Responsible for the formulation of promotion plan of "Serenade of Peaceful Joy", product launch, marketing and resource transformation, etc. Product team—Ye Yitong Responsible for exploring and refining the product ideas and selling points, writing product advertising copy, product introduction and other materials. Design team— Jerry, Shi Rong Combined with the specific creative points of the project, designing the product according to the company's product style and characteristics. Production team— Lv Xuebin, Wang Chun Responsible for product raw material development, collection, sample proofing and others according to the project information. Shi Rong, a member of the Cultural and Artistic Works Committee, took the role of design guide in the product design phase, providing design ideas, as well as the combination of rich cultural connotation.

The design achieved its desired goal because of our innovation and in-depth research on these two points. 1. Innovation of design We took the traditional bead necklace culture as the prototype, integrating multi-culture, combining the meaning of the seasons of the year, status symbols and other hidden meanings, rather than completely following the traditional bead necklace design, to carry out inheritance and innovation. 2.Innovation of raw materials 108 top-grade white crystals, which is transparent without any impurities and cracks are selected. Combined with the red and green color of Palace Museum's classic south red agate and lapis lazuli, the tassel design uses pearls that best fit the Oriental feminine temperament, and expresses the beautiful expectation of goodness and kindness with the jewelry design.

It took 8 members of the team more than 4 months to finish this project, including establishing the project concept in the early stage, collecting the information related to bead necklace worn by official, discussing and confirming the design scheme. They consulted and sorted out the fit of each raw material, finely carved the size of each raw stone and selected the process. After hundreds of matchings, they finally determined the “Serenade of Peaceful Joy” that can accurately express the thoughts of Huanpeidingdang.

The original intention of this work is to link the modern jewelry design concept with traditional culture, breaking away from the inherent product form of traditional accessories, and creating a cultural and creative jewelry with unique Oriental charm. In this way, it tends to convey the beautiful vision of "truth, kindness and beauty" of traditional Chinese jewelry design, and also build a brand image with depth and connotation. Thanks to the design team's 15 years of deep work in the field of jewelry and the persistence of original design, the work finally achieved unexpected achievements in the market acceptance, professional/institutional evaluation, product sales. At the same time, as another attempt of the company in cultural and creative design, its success makes the company and the design team more confident to continue to carry out the strategic plan of "inheriting Chinese culture". The "Serenade of Peaceful Joy" series, including this work, will also become an important medium for the communication of traditional culture, conveying the brand concept of spreading Chinese traditional culture to the world.