Unii is taken from Uni-, which represents each distinct and unique individual. Each independent package of the brand is a square, creating unlimited possibilities on the limited six sides, conveying the brand concept of not being defined and expressing oneself. At the same time, each surface is self-contained and echoes each other, responding to the real world that maintains individuality without losing commonality. Unii is a cutting-edge color contact lens brand with an attitude of freedom and independence. The brand takes the cube - the unique zonohedron among the Platonic Solids - as the packaging for its product. Besides, Unii condenses its self-awareness and lifestyle to construct a brand space featured by the close and rational connection among the points, lines and planes. And the square elements function as the carrier of Unii's attitudes and connotation, conveying the brand concept of self-expression without being defined, as well as the forward-looking and unique brand vision. The packaging for color contact lens is featured by a strong Bauhaus style. Shedding traditional text information and the figurative art form, Unii makes full use of abstract geometric patterns to create the brand visual identity, which highlights the concept of undefined personality and the comfortable wear experience it brings to users.

Unii has established a new connection with consumers in terms of brand positioning and has carried out innovations in both inner and outer packaging. We describe the Unii brand as an independent "space", which is a cube that integrates multi-dimensional elements such as brand concept, attitude, proposition, and emotion. Unii establishes an emotional connection with consumers through the propositions and attitudes promoted in this space, encourage every consumer to explore the undefined self in the midst of uncertainty and try more possibilities. Therefore, the design team combined the "space" concept with the packaging, expressing it in the form of a Platonic solid, so that the brand concept and the visual system are consistent. The packaging for each series utilizes different styling to distinguish the main product efficacy (moisture content, oxygen permeability, etc.). Diverse color schemes adopted are also related with the inner color contact lens, facilitating the intuitive understanding and distinguishing of the product. The PP containers inside utilize aluminum foil sealing rings to realize the effective sterile barrier system. Besides, the graphics and color schemes of the containers are consistent with the outer packaging, forming a coordinated and unified visual effect of the whole product.

When the product was launched, without any brand marketing promotion, the new series still inspired many young consumers to try with its novel packaging shape, concept and colors. Less than a week after its launch, it has been sold more than 1,000 pcs, The sales volume exceeded 1,000 in less than a week after it was put on the shelves, leading the way in new color contact lenses The feedback from consumers is highly praised. The outer box shape of the cube jumps out from other competitive products at the first glance, and its unique visual packaging design makes consumers full of praise for the packaging design. The comfort and beauty of contact lenses from Bausch + Lomb is needless to say, it has always been a leader in the industry. Therefore, since the launch of the new product Unii, the momentum has been rapid and the popularity has not diminished. At the same time, Unii's new packaging has also won the attention and recognition of the design industry. It has won the 2022 Red Dot Design Award and the 2022 MUSE Design Silver Award.

The release and promotion of the Unii brand has brought value to the market from two aspects. From the perspective of brand market positioning, Unii boldly chose the concept of uni- to convey the brand's "unisex" attitude. Encourage the audience to discover a new self by exploring the "space" of Unii, and find a unique and undefined self. This is unique among the current color contact lens brands, especially for young consumer groups, which has inspired their spirit of exploration. Secondly, the packaging form of regular polyhedron adopted by Unii not only echoes with the brand concept in form, but also innovates in appearance, bringing a new image to the color contact lens market.

Matthieu Rochette Schneider (Creative Direction) Buyung Adyanto (Graphic Design) Winter Li (Concept) Mengting Wu (Project Management) Cynthia Lv (Project Management) Xiong Shao Chen (Freelancer：creative designer on backlight)

The cubic box-shaped design of Unii is an unprecedented innovation in the category of contact lenses, making full use of the three-dimensional structure to convey the brand's personality without being bound by the frame. Roundabout Cut, reconstructed and connected, the geometric patterns form an end-to-end winding trajectory with overlapping color blocks, by means of the coherence, repetition and echo of patterns and colors. Thereby, the packaging brings about an unlimited sense of extension and an orderly hierarchy in the disorder. Accordingly, it implies shedding the fixed starting and ending points, and keeping exploring for a brand-new starting point. Backlight On the planar face is the three-dimensional pattern showing the contrast between light and dark. The main visual element and its shadow vary with different lights and shadows, implying the philosophy of life - remaining undisturbed and independent even in adversity. In addition, the visual dislocation generated by the rotation of the faces enriches users' association with the product and brings about more fun.

Bausch + Lomb's new cutting-edge color contact lens brand Unii has launched a dialogue about gender-free thoughts with the younger generation of consumers. They reject the established rules and hope to take the initiative in self-expression. Unii respects and encourages every independent individual to release self-attitude with their eyes. The Unii brand has two gender-neutral style series of products: backlight and roundabout, the colors are concentrated in earth tones, browns and grays, the design of the pattern is natural without losing the personality, so that girls and boys can wear them without burden. Using nano-level printing and dyeing technology, it can instantly brighten and strengthen the appeal of the eyes. Easily matching with neutral style clothing to enhance the overall fashion and style. Shining with your eyes!