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钓源十里芳菲
Alor Valley Diaoyuan
商业空间类 度假村酒店 1156 0 2022-12-27
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作品详情
中文 / English
作品简述
钓源十里芳菲坐落于江西省吉安市吉州区兴桥镇钓源古村,距吉安城区17公里。古村始建于唐朝末年,是北宋著名政治家、文学家欧阳修的后裔及同宗聚居地。古村现存风姿各异的150余幢赣派明清建筑,依山就势,布局如八卦图形,村内有一条高约9米,蜿蜒千米、呈东西走向的S形山脉,上植2万余株古樟树,形似道家太极图。村中东高西低七个池塘一字相连,取「七星伴月」之意。总项目分一二三期开发,一期用地面积约为35000米平方,建筑面积约为4800米平方。一期总建筑投资额约七千万,建设周期为九个月。
用户价值
建筑上 我们以保护修缮打造具有现代舒适度的「新人居」 景观上 我们以生态农场打造零碳智慧特色种植的「新农业」 运营上 我们以文化赋能打造体验式场景消费的「新服务」 生活上 我们以和谐共生打造身体休整精神刷新的「新家园」
商业表现
钓源十里十里芳菲身为一个有使命感的企业,必定会将生产成果与在地回馈,环境保育及文化社会铸造,视为企业必须肩负的重要责任,以三产融合为钓源项目的首重商业目标,利用浣花凹源头牧场的打造,成功体现生态养殖,现代种植及农业旅游。并以自身原有文旅资源,将项目建设成一个有乐活文旅的新产业新平台。
社会影响
钓源十里芳菲以村落为模式,以新商业模式重塑古镇乡村风貌。藉著国家十四五规划提出,坚持农业农村的优先发展,全面推进乡村振兴。乡村振兴的基础是乡村生产系统的供给及改革,三产融合加上村起共合适符合中国国情的先进乡村生产系统的再塑造,是两山理论转化为落地成果的金钥。十里芳菲提出新农业,新服务,新家园的乡村打造模式,扩展了乡村生产力的外延,提高了乡村生产力的效能,真正落地实践了一二三产融合发展的新商业模式。十里芳菲以自己作为在地文化的挖掘者,美学生活的表达者自居,努力作为提升价值客流的创造者,对乡村振兴及提高乡村生产进行实际的导入,为打造三产融合发展的新乡村提供解决方案,体现真正乡村商业价值。
团队组织
润御文化集结了包含了建筑,景观,室内及软装等共有超过10位设计师共同参与了整体设计项目。工程前期,对于钓源古镇这片村落的处理就极具挑战,关于空间的复杂度、巷道的狭窄度、各级文物保护的监管条例、老房子的翻修流程等。 首先以十里芳菲的运营项目包括住宿、餐饮、活动场所进行落点布置,接著依照建筑的布局和动线的设计来照顾到游客的住宿体验,同时保证各空间的独立运行和安全;其中住宿功能,100间客房分布在全古镇村落中,客房房型依照著原有村落房屋改建,因此,原有建筑要改装为商业客房需要经过保温、防水、隔音等修缮工作,更不用提为保护古村落的环境,在地下环保管道等布置上的挑战这些。另外结合业主在整个项目的前期规划中首次以服务设计工作坊的形式进行,在外部聘请设计师、导演、心理学专家、市场专家与十里芳菲的管理层和主要员工一起,围绕不同题目发散思维、寻找方向包括梳理目标客群及需求,以及围绕目标客群,研讨如何构建客群的“主场”感。在工作坊中,团队用体验旅程图作为框架,讨论了与客户接触的各个触点的产品、环境、界面,以及整个行为动线;从阶段上,涵盖入住前(计划、搜索、预订、旅行)、入住中(到达、登记、居住、使用、结账)和离开三大阶段,依照阶段展开行为,并由次提出服务和空间功能的方案,最后落实到平面,完成属于钓源专属的空间内容
流程方法
钓源十里芳菲项目是十里芳菲以EPC+O的模式与政府共同打造的项目,项目透过以设计施工总承包的方式结合运营管理,以负责任的态度,为项目打造进行负责
达成情况
钓源十里芳菲的接案初心在于如何更好的修缮及利用古建筑群,我们以建筑保护为出发点,让村民荣归为使命,将其空守一生的祖宅建造成合宜生活空间。让古建筑不在时间中荒废,让古村的下一代能继续享受祖先们留下来的福祉。
Project Description
Alor Valley Diaoyuan is located in Diaoyuan Ancient Village, Xingqiao Town, Jizhou District, Ji'an City, Jiangxi Province, 17 kilometers away from center of Ji'an City. The ancient village was built in the late Tang Dynasty. It is the descendant of Ouyang Xiu, a famous politician and writer in the Northern Song Dynasty, and the settlement of the same clan. There are more than 150 Gan-style Ming and Qing buildings with different styles in the ancient village. The layout is like a gossip pattern. In the village, there is an S-shaped mountain range about 9 meters high and winding for a kilometer. An ancient camphor tree, shaped like a Taoist Tai Chi diagram. There are seven ponds in the middle of the village, high in the west and low in the west, which means "seven stars accompany the moon". The total project is developed in phases one, two and three. The land area of ​​the first phase is about 35,000 square meters, and the construction area is about 4,800 square meters. The total construction investment of the first phase is about 70 million yuan, and the construction period is nine months.
User Value
Architecturally, we use protection and repair to create a "new human settlement" with modern comfort In terms of landscape, we use ecological farms to create a "new agriculture" of zero-carbon intelligent characteristic planting In terms of operation, we use cultural empowerment to create "new services" for experiential scene consumption In life, we use harmonious symbiosis to create a "new home" for physical rest and spiritual refreshment
Business Performance
As an enterprise with a sense of mission, Alor Valley Diaoyuan will definitely regard production results and local feedback, environmental protection and cultural and social creation as important responsibilities that the enterprise must be, and take the integration of three level˙s industries as the first priority of the Diaoyuan project. Utilizing the construction of farm, it successfully embodies ecological breeding, modern planting and agricultural tourism. And with its own original cultural and tourism resources, the project will be built into a new industry and new platform with LOHAS cultural and tourism.
Social Impact
Alor Valley Diaoyuan takes the village as its model and reshapes the rural style of the ancient town with a new business model. Based on the national 14th Five-Year Plan, adhere to the priority development of agriculture and rural areas, and comprehensively promote rural revitalization. The basis of rural revitalization is the supply and reform of the rural production system. Alor Valley Diaoyuan proposed a rural building model of new agriculture, new services, and new homes, which expanded the extension of rural productivity, improved the efficiency of rural productivity, and truly implemented a new business model that integrates the development of primary, secondary, and tertiary industries. Alor Valley Diaoyuan regards itself as an excavator of local culture and an expresser of aesthetic life, and strives to be a creator of value-enhancing passenger flow, and actually introduces rural revitalization and improvement of rural production, providing a new village for the integration and development of the three industries. The solution embodies the real rural business value.
Team Structure
JRA Design Studio has gathered more than 10 designers including architecture, landscape, interior and staging decoration to participate in the overall design project. In the early stage of the project, it was extremely challenging to deal with the village of Diaoyuan Ancient Town, such as the complexity of the space, the narrowness of the lanes, the regulatory regulations for the protection of cultural relics at all levels, and the renovation process of old houses. First of all, the operating projects of Shili Fangfei include accommodation, catering, and event venues for location layout, and then take care of the accommodation experience of tourists according to the layout of the building and the design of the moving line, while ensuring the independent operation and safety of each space; among them, the accommodation function , 100 guest rooms are distributed in the villages of the whole ancient town, and the room types are rebuilt according to the original village houses. The environment, challenges in the layout of underground environmental protection pipelines and so on.In addition, combined with the fact that the owner conducted the service design workshop for the first time in the pre-planning of the entire project, external designers, directors, psychologists, and market experts were hired to work with the management and key employees of Shili Fangfei to diverge thinking around different topics. , Finding the direction includes sorting out the target customer group and needs, and discussing how to build the "home field" feeling of the target customer group around the target customer group. In the workshop, the team used the experience journey map as a framework to discuss the product, environment, interface, and the entire behavioral line of contact with customers; ), check-in (arrival, registration, residence, use, checkout) and leaving three stages, carry out the behavior according to the stage, and put forward the plan of service and space function, and finally implement it on the plane to complete the exclusive space content belonging to the fishing source
Flow
Alor Valley Diaoyuan project is a project jointly built by Alor Valley and the government in the EPC+O mode. The project is responsible for the project construction through the combination of design and construction general contracting and operation management. Open in Google Translate
Project Investment
Alor Valley Diaoyuan took a total of one year to complete the construction area of ​​about 10,000 square meters from project approval to design delivery and completion of construction, and the landscape area completed more than 40,000 square meters. The total cost is 300 million RMB
Project Achievements
The original intention of Alor Valley Diaoyuan was how to be repair and utilize the ancient buildings. We started from the protection of buildings, made it our mission to let the villagers return home, and built their ancestral houses that have been empty for a lifetime into a suitable living space. Let the ancient buildings not be abandoned in time, so that the next generation of the ancient village can continue to enjoy the blessings left by the ancestors.
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