The founding team of AQPOWERKIDS comes from a family ,located in Shunde. Guangdong. AQPOWERKIDS is from a large family in Shunde. With the education concept of three generations, they decided to reposition and renovate the commercial building belonging to their family and take the "physical fitness" course for children aged 3-12 as an opportunity, create a quality education brand with recognition.Wild Power Creations have made the strategic deployment and construction for this new education brand, as well as the overall architectural planning and transformation of the commercial building, creating a quality education brand focusing on “kid’s power" from 0 to 1.

Different from other industries, as a brand of children's quality education, consumers and product receivers are not the same person. Having fun and feeling is the most important thing for children.Therefore, we hope that the brand image in the application should be more easier to form visual appeal and getting more in-depth sensory experience. We hope that the brand can stimulate the vitality and potential of every child, enhance the participation and interaction of children, and let each child become himself and his own little hero.

Our Ideas The founder team believes that parents should give their children the right to choose, because each child will have his own ideas.They have amazing imagination, such as superman's flight, Ultraman's light wave,Sailor Moon wearing gorgeous clothes, music of Frozen…They dream of having a unique super ability, they are full of vitality, courage, personality, courage to explore, and a heroic dream, which is the original characteristics of children. In the comic world, each hero has a distinctive personality, unique super ability, and their language and actions are different. This is just like every child is an independent individual with unlimited potential.We create a "hero symbol" for Aqpowerkids to highlight the little hero dream in children's hearts. How to break the limit of plane vision and create a multi-dimensional three-dimensional brand? Our answer is to create a series of auxiliary graphics by referring to the painting techniques commonly used in cartoons and using "action pronunciation" and "action expression" to inject storytelling and imagination for the brand.

People began to emphasize quality education, representing the diversified development of our society. By creating the "hero symbol" belonging to Aqpowerkids, we hope to highlight the little hero dream in children's hearts. Let children become themselves, and the quality education will be the key to children's dreams.

Business Owner: Aqpowerkids (ShunDe.GuangDong) Brand Service Provider:Wild Power Creations Content of Cooperation： 1.Strategy: Positioning,、Naming、Slogan 2.Brand Image:Brand Visual Identity Design(Basis and Application) 3.Architecture and Space: exterior facade reconstruction and interior space design Creative Team: Dirty.Zhuang / May.Xiao / Chengsheng Gao / Zhixin Zhang / Xiaoting Zheng / Pengtao Fan

AQPOWERKIDS is a whole brand incubation and integration project, from zero to one. We found the differentiated positioning from the brand strategy, combed the brand core, and used it to guide the internal and external concepts. When the brand strategy is determined, we begin to implement an all-round brand construction, from the core image to the experience of space and products. Everything follows the core standards and concepts defined in the brand strategy. It lays the foundation for the brand to enter the communication stage and enter the market competition.

From project initiation to design delivery: 6 months Brand integration investment: 1.5 million RMB Investment in single store: 3 million RMB

Flagship store: No. 65, Wenhua Road, Shunde, Foshan, Guangdong Area: 1000m ² Opening time: May 2022