love dolphin，fouded in SHENZHEN in 2018，We provide children with care and accompany just like their mothers, look after the development and pullulation of every little kid with patience and meticulosity; We promise to provide children with an international, high-quality, reliable nursery and early education service; Let each single one LOVE DOLPHIN member become healthy, independent and promising, try to accomplish the comprehensive growth of children in a safe, natural, wise and full of love environment. bewild creations has participated in the cooperation since the beginning of the project. Through several interviews with the founders, the development ideas of the whole brand have been determined, from the combing of the business model in the early stage, the brand research in the early stage, to the confirmation of The brand name, and then to the construction of the brand image and the overall brand communication. Through 2 years of full brand service, the evolution of the brand from zero to 1 has been realized. Since its establishment, it has owned 4 kindergarten in SHENZHEN, and carried out training and cooperation business in the childcare industry. It has been committed to becoming the leading brand in the childcare industry in China. Awarded "China's Leading Brand of Intelligent Childcare" by "2020 GEC Global Childcare Conference"

Brand name is the core of brand equity. If a brand name does not have effective commercial value, the better the design and the higher the attention, the greater the risk of trademark infringement. Therefore, in the early stage of brand strategy, a good name and slogan is the first step to start the growth of brand value. Through brand research, it is found that most of the early education institutions and childcare brands in China adopt land animals as their image representatives. Differentiation is the core of the brand strategy. The Ocean is the place where life begins; The dolphins are known as intelligent creatures—often thought to be second only to humans in the world. LOVE DOLPHIN believes that every child is like a dolphin with intelligent brain, wonderful language, independent mind, loving life and enjoying challenge. We create colorful ocean with love, let children have LOVE DOLPHIN as dolphin has ocean. Together with parents, LOVE DOLPHIN will stimulate the conscious of life of each child with love and respect, and let each "baby dolphin" enjoy roaming in the sea of life. New story "with the heart to accompany the growth of profusion" : with "accompany" to explain the love given to children, with "profusion" to express the children in this knowledge and characteristic experience, with love to create a colorful ocean so that dolphins have the sea, children have love. The brand construction of "LOVE DOLPHIN" is a comprehensive and three-dimensional experience construction. Different from most early education agencies, we stand in the perspective of children and take into account the all-round consideration of different groups of people, such as family members, operators and educators, and build a three-dimensional brand world of "LOVE DOLPHIN" from concept, content, image and experience.

Different from top-down, linear and sales driven marketing approach, we’ve focused on targeted approach on community / core users growth; tapping on our brand belief, identify core users to create bigger room for value growth. Wechat community: As our virtual presence in digital world, we’ve positioned our brand role to be a trustworthy companion to parents & children. Through content, activities and experiences to cater different needs, converting consumers into our hardcore fans. Open-day activities: Immersive open-day activities allow parents to be part of children’s daily life at school, living brand philosophy together for children growth empowerment. Community activities: summer campus / summer school / food trip / parent class etc., with sharable contents, brand activities that embody brand experiences naturally transfer users to becomes brand ambassadors. Brand Launch: A open claim in the market to fulfill a brand promise to setup brand authority.

Due to the differences in early childhood education policy, transformation between kindergarten and primary school, as well as domestic culture background, many advanced education system has encountered localization difficulties. With LoveDolphin’s innovative education philosophy, combining international system with considerations towards different age group and local cultural dynamics, we’ve streamlined, re-organized and visualized its content for a simpler and better understanding among parents, and most importantly, empowering the development of early childhood education category.

Wild power creations acting as the lead brand services provider and integrator for love dolphin. Brand research, naming, image setup, iP design, Website design, public number operation, annual product brand spread under the service. Head of the project：Zhuang xisi Creator： Zhuang xisi ，Cao xuefei，Yang hai Designer：Wang ying，Hu zhikun，Li xiaoqing

As a typical case of startup brand from zero to 1. We’ve entered with the priority to define at strategic level to lock its USP at both business & brand level. Defining a brand guide to cover both internal product/ experience design to external communications. With this guide, we’ve fully fleshed out brand eco-system design echoing our central belief, from education themes to community activities, we’ve developed a solid foundation for the brand to compete in the market. Most importantly, throughout the process, we’ve highly considered the style of its founder, combining personal and brand DNA to a integrated presentation to consumers.

Brand integration Service duration :18 months Brand integration investment: 1.2 million RMB

Flagship store: A20-A34, Sanxianmei Store, Central Road, Intersection of Downtown Road and Eighth Street, Jianwan, Shenzhen Area :1600m² Opening date: March 2019 Cr City Store: No. 105, Building 1, Dachong Mangrove Yard, Shahe West Road, Nanshan District, Shenzhen Area :900m² Opening date: June 2020 Oct Shop: No. 107-108, Futian Creative Park, Qiaobei Third Street, Wenchang Street community, Shahe Street, Nanshan District, Shenzhen Area :700m² Opening date: June 2020