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阿维塔重庆车展
AVATR Chongqing Auto Show
商业空间类 情感智能街区 766 0 2022-12-30
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Chinese / English
作品简述
阿维塔重庆车展是阿维塔这个汽车新品牌的第一次车展亮相,所以在这次亮相中要很好突出阿维塔的品牌形象,并且要建立阿维塔的品牌形象。阿维塔是首个全系搭载华为HI的情感智能电动汽车品牌。最终设计以“阿维塔情感智能生活街区”为主题进行展台设计,打造生活在一个科技无形,城市自然化的未来街区,让消费者在这里感受懂你的阿维塔,懂你的生活,并让消费者从感性的触发到理性的触达去更好的了解阿维塔情感智能电动车品牌。
用户价值
这个项目在设计上着重情感的连接和用户的体验,在整个设计中设计师安排了6个打卡体验点,让消费者全面的了解阿维塔作为情感智能的汽车品牌。
商业表现
2022重庆车展是本年度第一个重要的车展,也是阿维塔的第一次亮相,除了要展现阿维塔的品牌形象以外还需要和消费者沟通并且拿取订单的重要场所。第一次成功的展台亮相让阿维塔的品牌好感度得到了很好的传播,在车展期间还有了不错的预售订单。
社会影响
阿维塔这个品牌是由华为、宁德时代、长安汽车合资的新能源品牌,可以说是国家品牌。汽车品牌在车展中的第一次发声是非常重要的,所有车企同行和设计的同行都在关注车展的亮相,车展的亮相让行业内看到了属于阿维塔自己独有的品牌发声,有了自己的辨识度。
团队组织
主设计:沈嘉元,郭起富 策划:张坤鹏 设计顾问:邱建强,金康
流程方法
这个项目最艰难的是时间很紧张,所以所有相关人员都会提前介入设计,去了解设计的发展并快速和提前做准备。
项目投入
设计3个月以内,花费600-700万
达成情况
作为汽车品牌的第一次亮相所有人都知道其中的重要性,设计最初的目的也是要完成这个亮相的目标,最后的结果也是得到多方面的认可。美学仅仅是其中的一部分,好的设计关乎好的结果,在提供视觉盛宴的同时并且始终以结果为导向。
Project Description
The AVATR Chongqing Motor Show is the debut appearance of the new AVATR car brand, so it is important to highlight the brand image of AVATR well and to build up the brand image of AVATR in this appearance. AVATR is the first emotionally intelligent electric car brand to be equipped with Huawei HI across the entire system. The final design of the stand was based on the theme of " AVATR Emotionally Intelligent Block", creating a future block where technology is invisible and the city is naturalised, allowing consumers to feel the AVATR that understands you and your life, and allowing them to better understand the AVATR emotionally intelligent electric car brand from a sensual trigger to a rational touch.
User Value
The project was designed with an emphasis on emotional connection and users’ experience. Throughout the whole design, the designers arranged six experience places to give consumers a comprehensive understanding of AVATR as an emotionally intelligent car brand.
Business Performance
The 2022 Chongqing Motor Show was the first major auto show of the year and the first appearance of AVATR, an important place to present the brand image of AVATR as well as to communicate with consumers and take orders. The first successful stand appearance allowed AVATR to spread its brand awareness,and also had good pre-sales orders during the auto show.
Social Impact
The AVATR is a new energy brand that is a joint venture between Huawei, CATL and Changan Auto, and can be considered as a national brand. The debut appearance of a car brand at an auto show is very important, all the car companies and design companies are paying attention to the auto show. The appearance of the auto show let the industry to see belong to AVATR's own unique brand voice with its own recognition.
Team Structure
Main Designer: Jiayuan Shen, Qifu Guo Curator: Kunpeng Zhang Design Consultant: Jianqiang Qiu, Kang Jin
Flow
The toughest part of this project was the tight timeframe, so all the relevant members were involved in the design ahead of time to get a sense of how it was developing and to prepare quickly and in advance.
Project Investment
Designed in less than 3 months,at a cost of 6-7 millions.
Project Achievements
The initial aim of the design was to fulfil the objective of the debut appearance, and the final result was recognised in many ways. The aesthetics were only a part of it. The good design has good result. This design provided a visual feast while always being result-oriented.
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阿维塔重庆车展12-30
商业空间类情感智能街区 766
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