The AVATR Chongqing Motor Show is the debut appearance of the new AVATR car brand, so it is important to highlight the brand image of AVATR well and to build up the brand image of AVATR in this appearance. AVATR is the first emotionally intelligent electric car brand to be equipped with Huawei HI across the entire system. The final design of the stand was based on the theme of " AVATR Emotionally Intelligent Block", creating a future block where technology is invisible and the city is naturalised, allowing consumers to feel the AVATR that understands you and your life, and allowing them to better understand the AVATR emotionally intelligent electric car brand from a sensual trigger to a rational touch.

The project was designed with an emphasis on emotional connection and users’ experience. Throughout the whole design, the designers arranged six experience places to give consumers a comprehensive understanding of AVATR as an emotionally intelligent car brand.

The 2022 Chongqing Motor Show was the first major auto show of the year and the first appearance of AVATR, an important place to present the brand image of AVATR as well as to communicate with consumers and take orders. The first successful stand appearance allowed AVATR to spread its brand awareness，and also had good pre-sales orders during the auto show.

The AVATR is a new energy brand that is a joint venture between Huawei, CATL and Changan Auto, and can be considered as a national brand. The debut appearance of a car brand at an auto show is very important, all the car companies and design companies are paying attention to the auto show. The appearance of the auto show let the industry to see belong to AVATR's own unique brand voice with its own recognition.

Main Designer: Jiayuan Shen, Qifu Guo Curator: Kunpeng Zhang Design Consultant: Jianqiang Qiu, Kang Jin

The toughest part of this project was the tight timeframe, so all the relevant members were involved in the design ahead of time to get a sense of how it was developing and to prepare quickly and in advance.

Designed in less than 3 months，at a cost of 6-7 millions.

The initial aim of the design was to fulfil the objective of the debut appearance, and the final result was recognised in many ways. The aesthetics were only a part of it. The good design has good result. This design provided a visual feast while always being result-oriented.