Keywords: urban farms, organic restaurants, pocket parks The concept of the Tianjiajia Farm theme family-friendly restaurant series was proposed by Shanghai Jumbo. For the large-scale shopping malls in the first and second-tier cities, it will create an urban farm-style family restaurant with an area of 2000-3000 square meters that integrates catering, paradise, education and parties. An organic healthy parent-child restaurant with a complete operating system is planned to be delivered to the store from Tianjiajia's professional organic farm. Realize multiple functions in the form of space modules, promote children's aesthetic education and natural experience, in line with the current urban people's trend and demand for the pursuit of natural health and parent-child activities. Creating well-known IP, module replication, national distribution, and realizing brand effects will become a new concept and a popular product for sustainable development. At present, the first Tianjia family-child restaurant pilot project in Wuxi New Pastoralism Peach Village has been officially opened, attracting many parent-child families in neighboring provinces, and it continues to be popular during the holidays.

At present, the children's market demand is gradually shifting from repackaging, heavy themes, and aging to a healthy, environmentally friendly, entertaining, and rich business space for children. This project meets market needs and provides professional children's party space to fill market gaps If the market expectations are met, two to three years will be enough to recoup the costs and the profits will be considerable.