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Divergence 設計思維遊戲學習工具
Divergence: A Design Thinking Game Kit
文娱体育类 教育產品 625 0 2022-12-30
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Chinese / English
作品简述
Divergence 是一款適合 3 - 6 個人玩的節奏明快的講故事遊戲,通過有趣且富有創意的遊戲設計激發您的創造力和想像力,讓您在遊戲過程中掌握創新思維能力。 從深入發掘角色的行為模式和需求,到快速構思和迅捷原型製作,再到以電梯簡報的方式強調以用戶為中心——聚焦創新和講故事的遊戲設計,將引導您透過不同技巧和體驗,在不知不覺中掌握創新設計思維。 遊戲套件包含實體卡組和可下載版本。
用户价值
Divergence 是一款首創的遊戲學習工具,旨在讓玩家在實用意義層面上,快速領會設計思維程序,從而能夠學會提出以創新且全方位以用戶為中心的解決方案。設計思維是一種創意解難方法,透過以人為本的方式探索創新的解決方案,但掌握其技巧卻需要投入一定的練習時間。所以我們設計了 Divergence,將重點的學習體驗濃縮成約 1.5 小時的互動遊戲,讓玩家寓娛樂於學習,在短時間內掌握當中的重點。 雙語Divergence遊戲套件,不僅玩起來有趣,而且設計極具視覺衝擊效果。被包裝在一個柔軟的繩袋中,帶有醒目的人字紋圖案。裝有卡片的盒子是灰白色的,於視覺上十分樸素簡潔,給人一種專業時尚的感覺;相反,繩袋的鋸齒花紋為人們帶來強烈的視覺衝擊,兩者相映成趣。打開盒子後,裏面是一副印有精美抽象插圖的彩色紙牌,有助於在遊戲中激發靈感,激發玩家的創造力。該工具包還附帶一套收藏品,包括刺繡徽章和貼紙。 除了學習工具套裝的宣傳和解釋影片外,我們還設計了一系列的營銷材料,包括可在線社交媒體平台上輕鬆分享的動態 GIF,以及用於廣泛宣傳的海報和傳單。
商业表现
我們很榮幸為香港設計中心 (HKDC) 開發了一個學習工具套裝,主要用於他們的學習平台 Institute of Design Thinking (IDK),幫助人們快速了解設計思維以及它如何作為 有趣和創造性的方式解決問題。
社会影响
香港設計中心(HKDC)是一個非政府組織,旗下成立了設計思維學院(IDK)作為學習平台,提供有關香港設計創新和創意領導力主題的專業培訓。許多企業組織和學校參加 IDK 的設計思維研討工作室,使用Divergence遊戲學習工具學習,並且對遊戲的 UX 和 UI 以及他們如何解決問題的靈感有很多積極的反饋。
团队组织
Creative Director: Mandy Tsang, Art Director: Kat Luk, Project Manager: Christy Chan, Illustrations: Ivy Sin, Graphic Design: Charmian Cheung, Helen Cheung, Packaging Design: Helen Cheung, Charmian Cheung, Script writing: Wilson Lui, Animation: Stephanie Ng, Steven Chan, Hazel Huang, Kai Yeung, Man& Yiko@MorningGiants, Sound Design: Anthony Liu and Game Design: Hong Kong Design Centre, Press Start Hong Kong
流程方法
考慮到 Divergence 是一款動手游戲,我們仔細梳理瞭如何通過觸覺和視覺刺激將玩家與卡片聯繫起來。 我們設計的卡片尺寸適合大多數人使用,並且卡片上的中英文圖像和文字清晰易讀。 這些卡片採用帶圓角的啞光塑料塗層輕輕層壓,提供柔軟的觸感,使其不反光以增加可讀性,同時也增加了可玩性,因為卡片堅固且在遊戲過程中堆疊和分發時不會粘在一起 . Divergence以中英雙語製作,因此可以讓更多的觀眾播放,尤其是當這兩種語言在香港被廣泛使用時。 除了作為實體套裝外,該遊戲還可以下載,任何可以訪問互聯網的人都可以下載副本以供需要時使用。
项目投入
該項目從立項到設計交付,花費了1年時間,投資額約為港幣15萬元。
达成情况
HKDC 是一個非政府組織,其旗下機構IDK主要負責在香港推廣設計思維。IDK 想要一款專門為年輕人和教育工作者設計的,適用於數小時簡短的研討會的遊戲工具。通過這些工具,人們可以快速掌握設計思維的關鍵技巧。所以該工具包的設計必須在玩法設定,遊戲內容,和圖像設計方面都能吸引年輕的專業人群,並通過提供靈感和信息的平衡來鼓勵與玩家進行創造性的頭腦風暴。 由 IDK,EmotionLAB和 Press Start共同設計,Divergence 是一款雙語遊戲學習工具套裝,為入門級學習者和創意團隊提供了一種有趣且簡單的方式,讓他們通過大約 1.5 小時的交互式、講故事的遊戲玩法來學習,引導玩家通過既協作又競爭,練習以用戶為中心的基本技巧。 最終產品包含設計出色的實體卡組和線上可下載版本,支持印刷設計、介紹視頻和在線宣傳活動,重點聚焦其沉浸式、協作和富有想像力的元素,並以與套件設計相匹配的方式展示了四個階段的遊戲玩法。
Project Description
Divergence is a fast-paced storytelling game for 3 to 6 people, designed to guide the players to understand this process and allow them to dive deep into the behaviors and needs of a character to come up with innovative and user-centric solutions. We ensure the bilingual game kit is not only fun to play, but also visually stimulating. It is packaged in a soft string bag with eye-catching herringbone patterns, while the box is contrastingly in plain grey. Once the box is opened, the players would quickly find the colorful deck of cards inside printed with beautiful abstract illustrations, helping to ignite and unleash their creativity during play. The toolkit also comes with a set of collectibles, including embroidered badges and stickers, to reverberate the connections between the players and Design Thinking even long after the game has finished.
User Value
Design thinking is a creative problem-solving approach that helps us develop innovative solutions through a human-centred approach, yet it does take time to master its skills. With Divergence, we reduced the learning hurdle by boiling down the essential skills into an interactive gameplay of about 1.5 hours. Divergence is a first-of-its-kind game kit designed to let players quickly grasp the process of Design Thinking in a practical sense and equipping them with this knowledge to understand how they could come up with innovative yet comprehensive user-centric solutions.
Business Performance
We had the pleasure to develop a toolkit for Hong Kong Design Centre (HKDC), mainly to be used on their learning platform Institute of Design Thinking (IDK), so to help people quickly understand the process of Design Thinking and how it serves as a great way to solve problems in a fun and creative way. The game kit is free of charge and can be obtained through arranging a Divergence Design Thinking workshop with IDK. It also comes in a downloadable version for people to download and print out.
Social Impact
Hong Kong Design Centre (HKDC) is an NGO and has set up the Institute of Design Thinking (IDK) as a learning platform offering specialised training on the topics of design innovation and creative leadership in Hong Kong. We have seen many business organisations and schools joining the Design Thinking workshops by IDK using this game kit and had much positive feedback on the UX and UI of the game and inspirations on how they could solve problems.
Team Structure
Creative Director: Mandy Tsang, Art Director: Kat Luk, Project Manager: Christy Chan, Illustrations: Ivy Sin, Graphic Design: Charmian Cheung, Helen Cheung, Packaging Design: Helen Cheung, Charmian Cheung, Script writing: Wilson Lui, Animation: Stephanie Ng, Steven Chan, Hazel Huang, Kai Yeung, Man& Yiko@MorningGiants, Sound Design: Anthony Liu, Game Design: Hong Kong Design Centre, Press Start Hong Kong
Flow
Bearing in mind that Divergence is a hands-on game, we carefully sort through how we could connect the players with the cards through the touch and visuals stimulations. We designed the card sizes that can be handled easily by a majority in the demographic, and the visuals and text in both English and Chinese on the cards can be clearly and easily read. The cards are lightly laminated with matte plastic coating with rounded corners providing a soft touch, making them non-reflective so as to increase readability, but also playability as the cards are sturdy and would not stick together when they are stacked and being distributed during play. Divergence is created bilingually in English and Chinese, so it could be played by a wider audience, especially when both languages are widely used in Hong Kong. Besides being a physical set, the game is available for download and anyone who could access the internet could download a copy to use as they need.
Project Investment
The project started in January 2021 and launched online in January 2022. And invested HK$150,000 in this project.
Project Achievements
HKDC is an NGO, and IDK promotes design thinking in Hong Kong. IDK wanted a gamified toolkit and goodies designed for young adults and educators to learn key design thinking skills quickly, or run short facilitated workshops, normally taking hours. The toolkit should appeal to young, professional audience in its gameplay, content, and graphic design, and should encourage creative brainstorming with peers by providing a balance of inspiration and information. Co-designed by IDK, EmotionLAB and Press Start,Divergence is a bilingual game kit giving a fun and easy way for entry-level learners and creative teams to pick up the process via an interactive, storytelling focused gameplay of about 1.5 hours, guiding players to collaborate and compete to solve a user-centric challenge by practicing essential techniques. The final product comes in physical and downloadable versions, with supporting print designs, introduction videos and an online campaign for promotion, focusing its immersive, collaborative, and imaginative elements, and showcase four stages of gameplay in a welcoming manner that matches with the kit’s design.
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