Reminder
!
Reminder
!
微软创新展示中心
Microsoft China Center One
办公空间类 企业展馆 11442 1 2020-12-23
Like(0) Favor(0)
Details
Chinese / English
作品简述
该项目位于北京微软总部,是微软在全球建立的最大企业展览空间,它打破了办公与展示的边界,是一系列创新项目的孵化展示之家,更是一个展示科技创新、进行交互、体验数字工作与生活的平台。在展示微软的未来尖端产品、感受众多个性化体验的同时,让观众可以看见微软严谨有序的工作状态。该项目共1200平方米,由11个不同主题的展区空间连贯而成。
用户价值
Xenario飞来飞去在空间设计中创造了多个生活场景,例如游戏体验区、会客厅、咖啡休闲区、厨房水吧等,创造一种温暖包裹的氛围,巧妙地把物联网、云计算、人脸识别、大数据等微软前沿技术充分地融合进每一个生活交互场景。让观众看见真实的数据,明白科技是如何改变人们的生活;让工作中的员工在充斥着微软技术的实践应用场景中更加便利地工作。
商业表现
在微软CEO Satya Nadella访华期间,参与Microsoft China Center One开幕仪式,表达了对该项目的高度肯定,评价其为“最为发人深省的展馆”。他在开幕式上发表言论:Microsoft China Center One是一个重塑并提升跨平台生产力的项目,这是一系列创新项目的孵化展示之家,更是一个展示科技创新、进行交互、体验数字工作与生活的平台。
社会影响
这是一个品牌重塑并提升跨平台生产力的项目。Center One并不对外开放,需要按照需求进行参观申请。它不仅是一个微软前沿技术的展示平台,同时也是一个社交与展示创意的平台,更重要的是,它是一个引发观众与员工思考的地方。它为更多坚持技术创新和对未来社会发展有着长远愿景的人提供了一个相互交流的平台。来到这里参观的观众中超过60%是大企业的高层决策者,另外还有20%多来自政府与科研机构,他们在这里感受技术,探讨未来。
团队组织
项目总制作人:杨青青教授 项目总设计师、创意总监:飞苹果Alexander Brandt 除此之外还项目还配备项目总监、策划主管、多媒体设计经理、程序主管、深化设计主管、空间设计师、平面设计师、深化设计师、策划师、机电工程师、造价师等若干人员,共计163人。
流程方法
为了满足举办更多功能需求,Xenario飞来飞去将Microsoft China Center One设计为开源形式,例举其中有一个非常有意思的新媒体空间——WOW空间。走进WOW空间就像走进了windows系统的实体世界,它由上百个屏幕组成矩阵。WOW空间不仅可以作为新媒体表演秀场,还可根据需求调整为晚宴模式、产品新闻发布会模式以及会议厅模式,同时这里又是一个激发创意的工作讨论区,创意构思的头脑风暴都在这里产生。
达成情况
1200平方米,11个不同主题的展区,要合并成一个连贯而各异的展馆,同时达到视觉美观和功能上的合理全面,并且可以在未来根据不同业务需求进行空间的延伸拓展。Xenario飞来飞去想要削弱观众对于科技公司固有的冰冷印象,让观众在沉浸式参观互动体验的过程中感受科技为人们生活带来的美好。Xenario飞来飞去合成各种看似矛盾的需求,将高科技和艺术无缝连接,打破办公空间与展示空间的边界,形成 “At-Work-Experience”的连贯体验动线,纵贯始终的互动设计让体验变得有效且有趣,从而产生了一个具有“故事性、互动性、开放性”的富有生命力的办公展示空间。
Project Description
The project is based at Microsoft's headquarter in Beijing. It is the largest enterprise exhibition space established by Microsoft in the world. It breaks the boundary between office and exhibition. It is an incubator for a series of innovative projects,it is also a platform to display technological innovation, interact and experience digital work and life. At the same time of displaying Microsoft's future cutting-edge products and experiencing many personalized experiences, the audience can see the rigorous and orderly working state of Microsoft. The project is a total of 1200 square meters, made up of 11 exhibition Spaces with different themes.
User Value
In the space design, we have created a number of life scenes such as game experience area, reception hall, coffee leisure area, kitchen water bar, etc., which has created a warm and wrapped atmosphere, and skillfully integrated the Internet of things, cloud computing, face recognition, big data and other cutting-edge technologies of Microsoft into every life interaction scene. We let the audience see the real data, understand how technology is changing people's lives and make it easier for employees to work in a practical application scenario full of Microsoft technology.
Business Performance
During Satya Nadella, Microsoft’s CEO’s visit to China, he participated in the opening ceremony of Microsoft China Center One. He expressed high approval of the project and called it "the most thought-provoking exhibition hall." He made remarks at the opening ceremony that “Microsoft China Center One is a project to reshape and improve cross-platform productivity. It is the incubator and showcase for a series of innovative projects. It is also a platform to display technological innovation, interact and experience digital work and life.”
Social Impact
This is a project to rebrand and improve cross-platform productivity. Center One is not open to the public. Application is required for visits. It's not just a showcase for Microsoft's cutting-edge technologies, it is also a social and creative platform. More importantly, it's a place for viewers and employees to think. It provides a platform for more people who adhere to technological innovation and have a long-term vision for future social development to communicate with each other. More than 60 percent of the visitors are senior decision-makers at big companies, and more than 20 percent come from governments and research institutions. They're here to feel the technology, to talk about the future.
Team Structure
General Project Producer:Professor Yang Qingqing Chief Project Designer, Creative Director:Alexander Brandt In addition, the project is also staffed by a project director、planning supervisor、multimedia design manager、program director、deepening design supervisor、space designer、graphic designer、deepening designer、copywriter、electrical and mechanical engineer、cost engineer, etc., with a total of 163 people.
Flow
In order to meet the needs of more functions, we have designed Microsoft China Center one as an open source form. Here gives an example of a very interesting new media space -- WOW space. Entering the WOW space is like walking into the real world of windows system, which is composed of XXX screens. Wow space can not only be used as a new media performance show, but also be adjusted to dinner mode, product press conference mode and conference hall mode according to the demand. At the same time, it is also a work discussion area to stimulate creativity, where brainstorming of creative ideas is generated.
Project Investment
The project cost 12 million yuan from design to construction,and the design fee is 2.4 million yuan. It took the project 2 years from design to construction.
Project Achievements
With an area of 2500 square meters, 11 exhibition areas with different themes shall be merged into a coherent and different exhibition hall. At the same time, it can achieve visual aesthetics and being reasonably comprehensive in function, and can be extended according to different business needs in the future. We want to weaken the audience's inherent cold impression of technology companies, and let them feel the beauty of technology for people's lives in the process of immersive visit and interactive experience. We have combined various seemingly contradictory demands, seamlessly connected high technology and art, broken the boundary between office space and exhibition space, and formed an "At-Work-Experience" continuous dynamic experience line. The interactive design throughout makes the experience effective and interesting, and thus creating a "story-like, interactive and open" office + exhibition space with vitality.
Comment

User Name

Replied: {{ commentsMention }}

{{ item.email }} {{ moment(item.meta.createAt).format('YYYY-MM-DD HH:mm:ss') }}

Replied: {{ item.mentioned }} {{ item.content }}

Reply
Page {{commentsCurrent}} / {{Math.ceil(commentsCount/12)}} Pages Previous Next Go
Reminder
!
Share