Located at the 125th Floor of Shanghai Tower, “Top of Shanghai Observatory-Trip of Wisdom” is the world's tallest exhibition hall. It covers an area of about 600 square meters. Why high-rise buildings can stand in the wind？A 1,000-ton damper in the pavilion has come to be the answer. Starting by looking at the world’s tall buildings as a whole, we perceive and analyze the mysterious stabilizing effect of dampers on high-rise buildings in turn, and then raise it to the cultural beliefs. Xenario uses art to show scientific principles. You can Wave hands to simulate the storm, grab the world's high-rise buildings through the magic curtain wall, see the reason that why high-rise buildings cannot be blown down through double-layer phantom. The content expressed by these interesting creative interactions, is the truth that tall buildings can stand.

This project focuses on the audience's experience and feeling in the exhibition hall. The exhibition of functional machinery is always boring. Xenario has changed the form of the usual exhibition. We combine those four aspects - STORY, SPACE, MEDIA and INTERACTION into one creative approach. We analyze the working principle of the damper and its building fixing force through mechanical large-screen interaction, motion-sensing interaction, multimedia 3D interpretation and other high-tech methods. We let the audience watch the world's tall buildings, opened the damper mystery themselves, feel the power of science and technology.

The project has attracted worldwide attention after its opening. Many international professional media reported this place. The ticket here is 680 RMB per person. As an internationally oriented tourist landmarks hall，it attracts tourists from all over the world. It has become one of the most frequented tourist attractions in Shanghai. The pavilion is also used as a venue for a variety of large events. Both the visitor flow in the exhibition hall and the peak passenger flow in the same period reached its peak. It has created rich commercial value while displaying technology and exporting culture.

“Top of Shanghai Observatory-Trip of Wisdom” is not only used as a scientific demonstration platform and sightseeing of dampers, but has also been devoted to let every visitor in this pavilion feel the deep cultural confidence through unique artistic modeling language and technological power. This is not just a top window for Shanghai and China，it is also a weightier tourism business card for China to face the world.

Project Leader：Professor Yang Qingqing The creative director：Alexander Brandt In addition, the project is also staffed by a project director、planning supervisor、senior designer、senior CAD designer、senior copywriter、senior media visual designer、senior graphic designer、senior programmer、Senior IT designer，Etc., with a total of 167 people.

Taking deep space black as the base color with pearlied gold embellishment, Xenario has adopted a visual design that overturns the conventional pavilions. Extreme contrast colors enhance the atmosphere of the space, create a unique mysterious, simple and pure artistic style. As the pavilion with a large flow of people，problems including the height of Shanghai Tower, the interestingness and security of the exhibition form, the service life of the exhibition project, etc. needed to be considered. We set up an experimental platform within the company. All the exhibition projects have been demonstrated and tested repeatedly in the experimental platform to ensure the stability and sustainable utilization of every detail. Under existing special conditions，we used the structural features of the building itself and have successfully built the world's highest pavilion with a vertical height of 632 meters as well as the world's first digital moving deformation curtain wall and the world's first projection system that interacts with gestures.

Xenario’s goal is to create an unique internationally cultural landmark tourism pavilion. Adhering to the concept of "The Next Exhibition Standard"，we completed the challenge at a special height of 632 meters, created the world's highest exhibition hall, a collection of science and technology, humanities and art. Through the perfect combination of science and art，we have handed a travel card to show science and technology, to carry forward the cultural confidence to international visitors. We have also realized ultra-high economic benefits in the transmission of scientific and technological power and cultural belief.