Through the "Between Time" Image Installation, CT.LAB leaves all in nature in the form of light and shadow in the Xiamen center of Heytea, which is a popular tea-drinks brand in China, so that people can enjoy a tea time of Zen and a leisure mood. "Light", in the image of Buddha spirit, symbolize the compassion of all, and also the spirit of Buddhist cultivation in Chinese tea culture. Combined with the Zen spirit and Heytea’s minimalist concept, "light" in the role is self-evident. The installation creates the immersive natural experience and Oriental artistic conception space through light to provide multi-dimensional sense of sight, hearing and taste. Considering Heytea as a popular tea drinking brand full of customers waiting in queue, it innovatively uses the facing of material pervious to light, making the contrast of bright spot and metope decrescent, and the visual effect of the image that blurs feels more plain, also being able to combine the installation itself better with the primitive, pure style of interior design.

The installation records the light and shadow of all in natural in Heytea center, which conforms to the urban characteristics of Xiamen city and the Zen concept of the brand, and also symbolizes the spirit of Buddhist cultivation in Chinese tea culture. Through immersive Oriental artistic conception space, customers can see, listen, taste and other multi-dimensional sense, to obtain new aesthetic enjoyment and situation experience while understanding the spirit of tea culture.

1. The light element and Oriental artistic conception of the installation show the spirit of tea culture contained in it to the public, in a kind of visual immersive experience, which successfully makes the brand's Zen impression more plump. 2. The design of the installation, as an important part of the display of the center's spatial style, received a warm response online and made the store one of the most iconic consumption scene experience cases of the brand.

In the form of the installation, it uses a special form to present light and shadow, compared with the way that most images are directly presented on the screen, which gives a new possibility and discussion on how to present a more natural light imaging effect. Conceptually, the device interprets the Oriental zen spirit of tea culture through the symbol "light", which symbolizes the source of all things in nature. It successfully combines it with the brand culture and delivers it to the public through immersive experience.

New media artist and creative director, Pd Zhang; Project manager, Xiaofeng Deng; Image design, Peirong Li; Structure design, Zhixing Liao; engineering manager, Lumin Chen

In consideration of the space of the Heytea center, there will be full of customers, and the wall of the device is located in front of the queue. If the projection form is used, the image may be covered. In order to solve this problem, the device innovatively uses the form of screen and transparent material, to create the feeling of the image that looks like it is from the inside of the wall to the outside. The blurred and flowing image effect makes the device more natural and plain in visual experience, and better combines with the original and pure Oriental Zen style of interior design.

Half a year; 200,000 to 300,000

1. After the online release of each platform of the installation, it was widely spread and discussed, which successfully expanded the popularity of CT.LAB. 2. The original intention of the project was to better serve the brand, but in the end, it achieved innovative achievements in the presenting form, showing the possibility of new carriers of media; On the artistic level, it also involves the interpretation and discussion of the spirit of traditional tea culture, arousing more people's consciousness of inheritance.