Moke is a new ink brand for the new generation literati. Update Studio created a brand-new flash store for the inks, and it is also a great place to experience the brand culture of the ink brand. Focusing on the ink product, we made Moke experience pavilion’s four space into smell, hear, touch, taste experience, combined with the strong visual impact to convey the brand concept from multiple dimensions to convey to the consumer.

In the project of Moke, we simultaneously increase the sensory stimuli of consumers from the five angles of sight, hearing, smell, touch and taste. Focusing on the ink product, four experience spaces have been created. Here you can smell the ink, hear the rubbing sound of ink sticks. You can also experience using ink to tattoo, and you can even eat ink sticks (chocolate), drink ink (sour plum soup). Through such a rich spatial experience, consumers can perceive Moke product and brand spirit from multiple levels.

Moke experience pavilion has the specific advantage over the ordinary online stores. Through the stimulation of different senses, consumers have a more abundant space experience.

In addition to space design, we also conducted VI design and material production for Moke. We chose environmentally friendly paper as the main material to make business cards, letter paper, packaging and other materials. Environmentally friendly paper uses a kind of waste paper as raw material. 80% of it comes from recycled waste paper. Therefore, it is known as low-energy-consumption, light-polluting environmental-friendly paper. The selection of such environmentally friendly materials also reflects the social responsibility of the Moke brand.

A total of 4 people participated in the project, and the design company is Update Studio. The main creative designer is You Zhou and Liang Cao, and the assistant designer is Yan Jiao and Xuewei Zhang.

In the project, we contributed five senses experience to creating the four spaces and combined with the strong visual impact to convey the brand concept from multiple dimensions. From the logo to the whole design of the VI, we chose the black and white, as the main color log, make Moke have the visual impact and identification. At the same time, it will perfectly combine VI with space and personify the brand.

The project took a total of 2 months and 12 thousand yuan.

1. The project was initially to build a flash store for Moke and it also has become a great place to experience the brand culture of the ink brand. Finally, it has achieved great performance in brand promotion and brand culture. 2. This project is to follow the company's strategy of serving consumption upgrade and update iteration of retail physical space. On the premise of maintaining our update iterations, we also hope to update the city with the updated concept. We use the five senses space to recognize the brand concept and make the consumers feel the brand temperature and the oriental aesthetics represented by the brand.