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博泰·新宝骏随身车联网
PATEO-New Baojun Mobile IoV
出行方式类 手机车联网 5177 0 2019-12-23
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作品详情
中文 / English
作品简述
2019年4月份,上汽通用五菱正式发布全新品牌——新宝骏,该品牌以“年轻、科技、智能、网联”为基因。9月份,新宝骏RM-5/RC-6两款首发车型正式上市。新宝骏携手上海博泰第一次将智能手机和智能汽车完全打通,这种随身车联网技术利用手机的计算能力,包括AI芯片、车内和车外的全场景,把用户与车的连接时间从2小时扩展到24小时。 通过打通手机底层能力,包括虚拟点击、熄屏唤醒能力等,利用手机丰富的生态能力,真正做到了全生态全应用。这是史上速度最快的车联网,将智能汽车装入用户的口袋,并将智能手机能力深嵌入汽车,让车联网硬件永远最新。
用户价值
擎Mobile随身车联网系统是通过将博泰OS云装在用户的手机上,从而使用户的手机与汽车相连接。与苹果CarPlay等手机映射系统不同的地方在于,该系统能够将用户¬¬所有习惯的手机应用生态完整的装入到汽车上,包括微信、地图导航、视频软件等,这也就意味着用户装在车上的互联网应用生态不需要在与其习惯的手机生态应用剥离。 进化版的擎AI 2.0则针对车机系统存在的六大问题,即礼貌病、机械病、拖沓病、弱智病、呼叫病以及听力病等进行了优化,能够支持全程全局全域免唤醒;主要交互场景可随意打断;满足快语速用户长篇内容录入;记忆常用联系人并快速匹配;一次交互可完成多个步骤输入;满足噪音环境下的轻声入耳、超越人耳等功能。
团队组织
成立于2009年的博泰,是国内最早的车联网企业。博泰始终定位链接互联网与汽车,赋能传统汽车,基于自身车辆底层、汽车电子、通讯、软件、云端与运营服务,从产品/平台思路出发,与数千万活跃用户一起,创造未来覆盖主流车型的新产品和新的商业模式,并与车企及产业链分享。 博泰HMI团队是上海博泰的核心部门之一,汇集了一群对车机行业满怀热情的优秀设计人才,专注车机及智能座舱HMI设计,具有较强的用户研究、市场分析能力,能准确把握流行趋势及车机产品市场定位,具有10年以上丰富的车机设计经验,具备多平台跨领域的设计实力,目前已经成长为国内汽车HMI设计领域重要力量之一,为各大主机厂提供全面的设计解决方案。
流程方法
“洞察Insight • 创新Innovation • 整合Integration ”是博泰的基因。博泰认为未来应该是创造价值、分享价值的时代,是融合的时代,而不是颠覆,特别是在车联网领域,任何一家整车企业或者任何一家零部件企业、任何一家车联网或者人工智能企业、任何一家互联网企业,都没有办法单独完成这个布局。 因此博泰积极寻求与传统汽车集团、互联网公司以及整个产业链上下游企业进行开放的深度合作。博泰愿与所有车联网公司基于双方优势资源进行深度合作,并帮助车联网产业链的各个环节在各自定位上更好地进行业务衔接,达到更好的执行结果,最终确保车联网公司顺利达成与车厂共同的业务目标;也愿意以任何形式与模式同互联网巨头进行深度业务合作,帮助互联网企业完成核心用户、收入、场景和数据目标。
达成情况
国家发改委出台《智能汽车创新发展战略(征求意见稿)》,提出2020年中国智能汽车新车占比将达50%。有观点说,以电动化、智能化、网联化、共享化为趋势的汽车“新四化”将重塑行业格局。 博泰·新宝骏随身车联网在新宝骏品牌上的成功推出契合“新四化”战略,帮助新宝骏RM-5在强手如林的八百多款车辆中脱颖而出,获得了轩辕奖年度十佳汽车殊荣。以最极致的用户体验、以2小时延伸到24小时重构移动出行方式、以革命性手机车联网与第一次使用工业规格芯片获得全球评委一致赞叹,总分第二名,燃油车第一名。 基于此,我们不难看出,相对于其他品牌的智能网联,新宝骏已经开始为用户创造新的出行生活,并且,其智能网联技术也并非一成不变,而是会随着技术的发展不断成长、进化。
Project Description
In Apr. 2019, SAIC-GM-Wuling (SGMW) officially launched its new brand, New Baojun, inheriting the “Young, Hi-tech, Intelligent and Connected” DNA. In Sep., RC-6 and RM-5, the first two models of New Baojun, were officially launched. New Baojun joins hands with PATEO to unprecedentedly get the smartphone and the intelligent vehicle (IV) fully connected. This portable IoV technology leverages the computing power of the mobile phone, including the AI chip, combined with all scenarios inside and outside the vehicle, to extend the connection between the user and the vehicle from 2 hours to 24 hours. By gaining access to the phone’s underlying capabilities such as virtual click and screen wakeup and taking advantage of the phone’s abundant eco capabilities, an all-inclusive ecosystem with a full range of applications has come true. This is the fastest IoV in history that puts an IV into the user's pocket and deeply embeds the smartphone capabilities into the vehicle to keep the IoV hardware always up to date.
User Value
The Qing Mobile IoV system connects the user's mobile phone with the car by installing the PATEO OS cloud on the former. What’s different from the smartphone mirroring systems such as the Apple CarPlay is that the system is able to fully load the cell phone app ecosystem that the user is accustomed to into the car, including WeChat, map navigation and video software. This means that the Internet application ecosystem that the user installs on the car no longer needs to be separated from the cell phone app ecosystem that they are used to. The evolved version of the AI 2.0 is optimized to address the six major problems with the current IVI system, i.e., being overly polite, being mechanical, being dilatory, being retarded, requiring shouting and bad hearing, so that it is able to support the global wakeup free feature & at-will interruption in main interaction scenarios, meet the requirement for lengthy voice content input by fast-speaking users, memorize and quickly match frequent contacts, complete multiple-step input during one round of interaction, pick up soft sound and surpass the human ear in noisy environment, etc.
Team Structure
As the earliest IoV enterprise founded in 2009, PATEO has always positioned itself as a connector between internet and automobile and a company empowering traditional vehicles who, based on its own vehicle infrastructure, auto electronics, communications, software, cloud and operation services, starts from the product/platform ideas and works with tens of millions of active users to create new products and business models that are able to cover mainstream vehicle models in the future, and are to be shared with automakers and the entire industrial chain. As one of PATEO’s core departments, the HMI team has a galaxy of excellent design talents, enthusiastic about the IVI industry, focusing on the HMI design for the IVI and intelligent cockpit, demonstrating strong capabilities in user research and market analysis, able to accurately grasp the trends and market positioning of the IVI products, equipped with more than 10 years of rich experience in IVI design, and boasting strength in multi-platform & cross domain design. The team has now grown into one of the important forces in Chinese domestic automotive HMI design field, providing comprehensive design solutions for major OEMs.
Flow
“Insight • Innovation • Integration” is the DNA of PATEO. PATEO believes that the future will usher in an era for value creation, value sharing, and integration rather than disruption. Especially in the IoV field, no single automaker, parts supplier, IoV enterprise, AI or Internet company is able to complete the overall planning and arrangement alone. Therefore, PATEO has been actively seeking open in-depth cooperation with traditional auto groups, Internet companies and up-/downstream enterprises on the entire industry chain. PATEO is willing to establish deep cooperation with all IoV companies based on the advantageous resources of both sides, and help each individual link on the IoV industry chain achieve better business integration and implementation results based on their respective positioning, to finally ensure that the IoV companies will reach the business targets shared with automakers; PATEO is also willing to conduct, in any form and model, in-depth business cooperation with Internet giants, to help them accomplish the core user, revenue, scenario and data targets.
Project Achievements
The Strategy for Innovation & Development of Intelligent Vehicles (Draft for Comments) released by National Development & Reform Commission (NDRC) of the PRC proposes that by 2020, intelligent vehicles will account for 50% of new cars in China. Some people say that the “New Four Trends” in Connected, Autonomous / Automated, Shared and Electric Vehicles – “CASE” will reshape the industry landscape. The successful launch of the PATEO-New Baojun Mobile IoV by the New Baojun brand is in line with the “New Four Trends – CASE” strategy, and helped the New Baojun RM-5 to win the Xuanyuan Award for “Top 10 Vehicles of the Year” by standing out from the 800 plus strong competitors. By virtue of the ultimate user experience it offers, the reconstruction of the mobility mode by extending the user-vehicle connection from 2 hours to 24 hours, the revolutionary phone-based IoV technology as well as the use of industry standard chips for the first time, this vehicle model received unanimous high praise of the judges from all over the world, ranking 2nd by total score and 1st among ICE vehicles. In view of this, it is not difficult for us to see that compared to the intelligent connectivity system of other brands, New Baojun has already set out to create a new mobility life for its users; moreover, its intelligent connectivity technology is not changeless, but will continually grow and evolve with technological development.
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