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里山微田-歡樂咖啡頌.台灣咖啡豆
Sweer Manor – SONG OF JOY COFFEE
文娱体育类 文創類 2403 0 2019-12-23
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作品详情
中文 / English
作品简述
里山微田.全台首座通過「里山倡議」的咖啡產地,敬獻「與大自然和諧共存」的好咖啡。座落於台灣花蓮縣富里鄉,由花東縱谷、海岸山脈環繞,擁有豐富生態地景。咖啡農秉持「用大快樂種好咖啡;用好咖啡放大快樂」精神,讓咖啡田間的自然植被如檸檬、松樹等恣意生長,日日開放山林動物大口享用,縱然產量少了,卻也讓咖啡擁有無可取代的快樂力量。承襲農友與自然的良善約定,以生態多樣性、縱谷秘境的歡樂氣氛為設計脈絡,透過質樸的技法描繪山羌、食蟹獴、台灣藍鵲等生態,輔以豐富自然植被,點綴上鮮明快樂的色彩,產品亦以快樂為主軸命名,將產區的實地情景於包裝中完整詮釋,傳達里山倡議精神,賦予咖啡功能面外、與大自然和諧共存的快樂寓意。
Project Description
"Sweer Manor", the first origin of coffee that conformed to the principles of Satoyama Initiative in Taiwan, produces quality coffee beans that coexists with nature in harmony. Located in Fuli Township, Hualien County, Taiwan, embraced by East Rift Valley and Coastal Range, the field boasts abundant ecological landscapes. Bearing "Cultivate quality coffee beans with great happiness, amplify happiness by quality coffee" in mind, the coffee farmers let native vegetation, like lemons and pines, grow freely in the field, meanwhile let wild animals eat coffee beans freely as well. Despite the reduction in production, the coffee beans bear irreplaceable power of happiness. Deriving from the kind promise between farmers and nature, our design follows the concept of biodiversity and happiness that pervades the East Rift Valley. Wild animals, such as Reeve's muntjac, crab-eating mongoose and Formosan blue magpie, and native vegetation were depicted with simple strokes, alongside vivid colors as remarkable touches. The product naming was based on "happiness" as well. By depicting the production area scene vividly on it, the package not only conveys the spirit of Satoyama Initiative, but also express the happiness of coexisting with nature in harmony.
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设计师
福建省武夷山瑞泉茶业有限公司/ 禾翌創意有限公司
福建省南平市/ 台灣台中市
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里山微田-歡樂咖啡頌.台灣咖啡豆12-23
文娱体育类文創類 2403
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