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咕咚仙女茶
Godootea
家庭办公类 茶叶包装 14443 1 2019-06-12
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作品详情
中文 / English
作品简述
咕咚仙女茶从第一片茶叶的采摘到最后的包装上做到了真正的尊重自然,尊重每一粒茶珠。 首先最大亮点和独特的优势“一粒一泡”“一粒一包装”,开创了每一粒茶珠都是臻品,每一粒都应该被尊重的全新理念。在使用前很方便、撕开即冲泡,不需要准备茶刀或茶锥等辅助工具,减少了冲泡的过程;在使用过程中不损坏茶叶的完整性,冲泡的口感更佳、茶叶视觉效果更好;
用户价值
咕咚仙女茶一次性冲泡,解决了压缩茶撬开后的保存问题,以及茶沱被撬开后容易被氧化、风化,丢失部分原有风味的问题;咕咚仙女茶在品饮过程中,手指不需要触碰到茶叶,解决了一定的卫生问题;咕咚仙女茶不需要茶刀或茶锥等辅助工具的情况下完成品茶的过程,对于使用者是一个安全的保护作用。
商业表现
一粒一泡,一粒一包装,我们尊重每一片茶叶,更尊重每一位茶农的付出,咕咚仙女茶更是粒粒手工,由茶农亲手将花与茶进行缝制。产品刚面市就获得来自全国各地的都市办公白领好评,让年轻爱上喝茶,喝年轻人自己的茶,让中国茶品牌以高价值的方式得到体现。
社会影响
咕咚仙女茶在色彩上大胆的采用了高明度和高纯度的颜色搭配,让每一个包装的产品都得到最大程度的饱和和视觉冲击。颠覆传统茶行业的低纯度和低明度的“素”,追求的是一种差异与潮流,是当前茶行业所欠缺的设计创新视觉理念,咕咚仙女茶不仅在茶叶的定位上聚焦年轻群体,更是在每一个细节上把年轻发挥的淋漓尽致,突破了茶行业长久的存在的“买茶的人不喝茶,喝茶的人不买茶”的礼定属性,重新定义:“一杯好茶给自己,精致办公要健康”的属性。
团队组织
该项目由中国十佳工业设计公司溯洄设计深圳分公司团队主导,从整体品牌定位,产品定位及设计全方位策划。团队历时近1年时间打造新品牌,助力提高中国农产业品牌的社会及国际地位。
项目投入
该项目耗时近1年时间,是日新茶业集团预投资500w项目,不仅跟茶农有直接合作,更将助农发展放在企业发展的重要部分。同时打造“茶中潮牌”的品牌IP,带动年轻一代对茶文化的了解和传承,形成新一代茶业文化创新的潮牌典型为目标。日新茶业将茶叶的天然、健康的特点以及对茶文化的宣传作为推广目标,使茶叶为越来越多的年轻人所接受,不同环境的消费者对茶叶的消费需求也存在较大差异,由此衍生出多元化的新需求、新模式。日新茶业以“咕咚仙女茶”品牌带动互联网+设计创新的全模式贯穿始终,努力搭建共和共生共利的健康商业环境。
Project Description
First of all,The whole process of Godoo Tea production,from picking to packaging, follows the laws of nature and respects every piece of tea.First of all, each tea bead has its own packaging, and each one can make a cup of tea. This is the biggest highlight and unique advantage in the packaging of Godoo Tea. We have created a new concept in which every tea bead has pierre quality and every grain should be respected. Secondly,it is very convenient before use, tearing and brewing immediately, we don't need auxiliary tools such as tea knife or tea cone to reduce the brewing process. Finally,in the use process, the integrity of tea is not damaged, the brewing taste is better, and the visual effect of tea is better.
Social Impact
In the selection of Godoo Tea packaging materials, we use food-grade materials as the inner layer packaging, strictly control the material selection on each package, and standardize the screening of partners.
Team Structure
sohuidesign shenzhen Manager.to design.She winning the Red Dot Design Award2016 /Good Design Award2016/Contemparory Good Design2015/Successfuldesign 2016 and others
Flow
The design a hemispherical transparent folding display cover box, which is folded by a whole plate with horizontal and vertical folds. The transparent sphere packaging design is boldly adopted, so that the whole tea can be perfectly presented while ensuring its storage function.
Project Investment
The project takes nearly one year and is an advance investment project of 5 million by Rixin Tea Group. It not only has direct cooperation with tea growers, but also puts the development of agricultural assistance in an important part of enterprise development.
Project Achievements
At the same time, Godoo Tea boldly uses the combination of high-definition and high-purity colors, so that each product's packaging produces the most saturated visual impact. We subvert the symbolic colors of low purity and low brightness in the traditional tea industry, pursuing differences and trends, which is the innovative visual design concept currently lacking in the tea industry. Godoo Tea is not only focused on targeting the younger age groups, but on every detail making the most of the younger. We broke through the long-standing gift attributes of tea, "People who buy tea don't drink tea, people who drink tea don't buy tea", and redefine the attributes of tea, "A cup of good tea for yourself, give yourself a delicate and healthy work environment."
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