Ruiz series is are small and medium enterprises custom-made office furniture series, Ruiz series pure and fresh and contracted design style, main line with modern minimalist style, fresh and graceful design reflects the fast pace of modern life,simple and practical, a vibrant breath of life, Ruiz series concise sense of order, receive and go line powerful side effective combination ark, also more conducive to keep working environment clean and tidy. For young fashionable we, provide us with a compact, full of wisdom office space . Through More compact design, more simple colour, more comfortable collocation and more flexible combination. according to the space free combination into two, four, six-member working group, enjoy the freedom of the joy of joining together, create a harmonious atmosphere of the office. Products and services are available to the user an enjoyment for you build a office life unique scenery line.

Reiz desk seriesseries is developed in order to conform to the trend of public entrepreneurship and innovation. Small businesses usually don't have very large offices, they have limited budgets for office furniture, and then have aesthetic requirements for the overall space. Reizhi Office Desk Series, is precisely in view of the small and medium-sized enterprises to buy furniture pain point, made the following design considerations: 1. Functional innovation, through the modular reorganization of the desk, enterprises can freely assemble into two, four, six working groups according to the size of human resources, enjoy the joy of free splicing, create a harmonious office atmosphere; at the same time, through a reasonable layout of the storage space, to meet the modern office of the collection of literary materials and articles. Put; 2. Emotional connection, get rid of the traditional grid office mode, through the characteristics of semi-open partition material application, both personal office and team cooperation effect; 3. From the aesthetic point of view, the classic out-of-date black, white and grey colors are used to match the fashionable colors with personality leaps and bounds, revealing the fresh, natural and elegant aesthetic temperament of Rezhi series. 4. User experience, Reizhi series of square appearance gives a simple sense of order, accept and line powerful side cabinet effective combination, but also more conducive to maintaining a clean working environment. For young and fashionable, we provide us with a concise and intelligent office space.

Since its launch at the end of 2017, Reiz desk series has won the unanimous approval of SME customers for its simple and fashionable product style and high cost performance product positioning, with monthly sales of more than RMB1.2 million, which has won excellent market reputation, and helped Party A customers from traditional office furniture manufacturers to modern office. Transformation of furniture service providers.

Reiz desk series is office furniture tailored for small and medium-sized enterprises, especially highly recognized and accepted by customers of small and medium-sized start-up enterprises, taking into account the aesthetic appearance and high cost-effective product advantages, so that the office efficiency of young people has been greatly improved; at the same time, helping customers of Party A from traditional manufacturing enterprises to modern furniture Service providers. Transformation.

The design company is responsible for market research and planning, appearance design, structural design, space planning and sales training; and the furniture company is responsible for providing market information, searching for customer needs and organizational standards. OEM suppliers mainly provide mold, sample preparation and material research for products. At the same time, students from The China Academy of Art and other institutions participated in the research and Research on the aesthetic research of target customers.

In the project process, we follow the user + market + technology three-dimensional balanced R & D: analysis of users (target customers / industry attributes / customer needs); market survey (market segmentation / competitors / sales strategy / trend trends); research technology (in line with production process / factory strength / processing costs). According to the needs of users, the function of furniture can be realized by relying on technology to meet the needs of processing technology in line with the market. Through full investigation and Research on the market, the function and emotional needs of users can be satisfied.

From the project to the delivery, it took three and a half months, lasted for 105 days, and the research and development cost was 300 thousand.

The development goal of this project is to create office furniture with both fashion sense and cost-effective for small and medium-sized enterprises. Once the products are listed, they are unanimously recognized by the customers of small and medium-sized enterprises. 1. The design is designed to meet the needs of SMEs for efficient office work. After the final product is listed, it stimulates the desire of SMEs to buy and improves the office efficiency of such enterprises. 2. The design of the project follows the strategic goal of the furniture enterprises transforming from traditional manufacturing enterprises to modern service enterprises, and finally achieves good market performance.