CROZ-D.I.Y 数码相机
CROZ-D.I.Y Digital Camera
产品
DIY相机
7643
2018-06-27
作品详情
中文
/
English
作品简述
CROZ-D.I.Y数码相机是澳门原质东隅设计行在2016年与台湾知名纸相机品牌「Paper Shoot」纸可拍联合打造的一部基于趣味性与交互性为核心理念的相机产品。CROZ-D.I.Y数码相机具备DIY趣味性、简易性、互动性与环保性等特点,是澳门最具代表性之一的创意产品。与现今市面上众多数码相机与智能型手机所不同的是,CROZ-D.I.Y数码相机在材质应用、拍照体验等方面做出创新的同时融入现代技术,再现传统相机的拍摄乐趣。CROZ-D.I.Y数码相机把繁复琐碎的相机功能键简化成开/关/拍三合一拍摄按键及照片效果按键。CROZ-D.I.Y数码相机每一道工艺力求精益求精,每一处细节都要由工匠制作而成,是一部将材质与现代科技技术结合的高质感产品,这一切的打磨只为让用户回到最初的拍照体验:简单记录,享受生活!
用户价值
CROZ-D.I.Y数码相机在设计之初遇到的最大挑战就是如何突破“行业准则”与“市场趋势”。面对当下快速的生活节奏,各大数码相机与手机厂商竞相提升并宣扬硬件水平激烈地抢占市场,然而这种硬件上的竞争虽然让相片看似更清晰,却模糊了人们拍照体验本身的感觉。格外轻易地拍照方式让人们逐渐忽视拍照过程,丧失了拍照时的喜悦与对拍照结果的期待;为了拍照而拍照的方式,让人们逐渐忽视了用心去发现自然与生活细节的动人之处。CROZ-D.I.Y数码相机的诞生正是为了将人们带回过去细致观察、发掘生活的拍摄体验。用户可以根据个人爱好选择不同材质拼装个性DIY相机增强参与感,同时,CROZ-D.I.Y数码相机采用天然环保材质,相机的木质与黄铜,会随着时间的推移与用户使用,留下用户的使用印记,这种材质上细微的变化让用户与产品之间产生情感链接。
社会影响
「天生我『柴』必有用」是原质东隅品牌的设计宗旨,意在将那些被视为“废柴”的材料通过再创造赋予其新价值。比起很多红木家具厂将剩余的边角料当废弃材料焚烧或者当垃圾处理掉,原质东隅将这些上等材料回收,通过设计与制作将其打磨成笔记本、尺子等文化用具,打磨出的产品经过再设计,不但质感鲜明,而且风格独特,CROZ-D.I.Y数码相机亦是在这一设计理念下应运而生。原质东隅希望通过CROZ-D.I.Y数码相机的项目让更多的人与设计师看到产品背后的设计理念与设计价值的重要性,很多所谓的“废柴”再经过设计师的创意与不断打磨后,仍然具备无限的挖掘空间与经济效益。
Project Description
CROZ-D.I.Y Digital Camera is an elegant and interactive product collaboratively made by Hylé Design Macau and Taiwan camera brand PaperShoot in 2016. CROZ-D.I.Y Digital Camera showcases the essence of traditional photography and modern inspiration, significant features cover interactive DIY process, simplification and capturing fun. Users can choose preferred outlook combination and enjoy the interactive process of building up their own shooting device. CROZ-D.I.Y Digital Camera simplified puzzling buttons into a 3 in1 (on/off/shoot) button and a switch for photo effects selection, besides thoughtful craftsmanship, all these features devote to bring users back to the very beginning of camera invention: recording and enjoying life.
User Value
The most challenging part to create CROZ-D.I.Y Digital Camera is to break through the limitation and redefining the essence of capturing. High-techs take people into a fast-paced life, it is easy to take a photo and delete it right away; unintentionally we are ‘trapped’ inside of screen and have ignored all the details hidden behind living and nature. Thus, we are eager to create a unique product to lead users back to stage they can observe and rediscover the aesthetics together with the little details around them; the product is unique that users can decide every part according to preferences and match their daily look, serving as a desired item to wear on. CROZ is produced with natural and environmental friendly materials covering wood, leather and brass, as time goes by the changes on color and texture will be reflected on surfaces, subtly showing users their interaction with the products after period of time in use.
Social Impact
‘Design makes no wasted’ is the merit of Hylé Design Macau, we always believe every existence in the world is with value, even it is disused. By adhering this philosophy we prioritize environmental friendly strategies in products development, we reuse the materials from wastes generated from manufacturing factories and give them new life through design, resulting to cut down the cost of new materials order, to economize the cost of manufacturing and eventually create extra benefits for both manufacturers and customers. We believe our approach can appeal to more designers and public by redefining ‘wasted resources’, which is considered potential and valuable on both economy and innovation aspects.
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