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精锐教育(上海花木校区)
1-Smart Education (Shanghai Huamu Campus)
空间 教育培训空间 3873 0 2017-08-25
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Details
Chinese / English
作品简述
精锐教育是一家专门为中国初中生提供课程培训的机构,主要为学生的入学考试提供教师的一对一授课,帮助学生取得更好的考试成绩。在紧张的应试教学压力下,我们希望在校区空间的设计上,融入更多的寓教于乐氛围,在视觉及感受上为学生的提供一个轻松、愉悦的学习空间。 将“插接益智玩具”这一存在于我们印象中的玩具元素,贯穿于整个空间甚至家具的设计中,迎合了品牌的教育理念,创建了强有力的品牌符号,同时为学生打造了一个快乐、高效的第三学习空间
用户价值
精锐教育致力于为中小学生打造出一个“快乐高效的第三课堂”,让学生在经历了长时间、高强度的应试学习后,能够有一个空间环境真正的放松身心,激发出学生自主学习、快乐学习的欲望,使学生感觉到,这个空间不再是属于成人世界观的产物,不再呆板无趣、冰冷严肃,使身处其中的青少年学生,充分感觉到这是一个完全属于自己年龄层的专属空间。
商业表现
精锐教育花木校区于在2017年2月竣工并投入使用,通过精锐教师及学生的大量积极反馈,证实了整个项目在设计感与功能性上的协调适用,也验证了整个设计的可执行性,在为精锐教育打造了一个独一无二的专属校区空间的同时,也为日后校区空间的连锁复制,提供了理论与实践的有益尝试。
社会影响
以一种独有的品牌符号诠释了精锐精神,打破了传统中小学教育品牌低幼以及元素堆砌的一贯空间形式,在创建统一的设计语言符号的同时,兼顾品牌的识别性、功能性、适用性以及标准化等一系列的设计要点。
团队组织
锦帛弘宣设计团队: 设计总监:任佰龙 设计执行:秦文清 深化执行:荆炜、刘龙洋、刘苗苗、康小野、吴德晟
流程方法
在“主动学习,趣味互动”的品牌教育理念驱动下,我们从十余稿方案中,最终选择了“插接板”这一新奇、有趣的设计元素,并将这个存在于每个人印象中的益智玩具元素,始终贯穿于整个空间设计中。通过不同样式的插接片变化组合,使得校区空间效果拥有了无限可能,各种功能的需求、理念的表达,都可以通过“插接板”这一统一的元素来表达。这一有趣的设计元素,同样激发了设计师的创作灵感,让整个团队都在愉快与富有激情的氛围里,顺利的完成了全部的设计过程。
项目投入
项目启动:2016年3月 完工时间:2017年2月 项目造价:未知
达成情况
通过精锐教师及学生的大量积极反馈,证实了整个项目在设计感与功能性上的协调适用,也验证了整个设计的可执行性,在为精锐教育打造了一个独一无二的专属校区空间的同时,也为日后校区空间的连锁复制,提供了理论与实践的有益尝试。
Project Description
1-Smart Education is a specialized course training institution for Chinese junior and high school students, mainly to provide one-on-one tutoring for preparing the college entrance examination and help students achieve higher test scores. In spite of the daunting academic pressures brought by the examination-oriented education system, we intend to incorporate more edutainment factors into the campus space design, so that a relaxed learning environment can be made available for students feel. All of us can recall the "plug-in educational toys", which are now utilized for the whole space and even furniture designs to meet the brand's teaching and educational concepts. Therefore, a powerful brand symbol can be established to introduce a happy and efficient tertiary learning space to all students.
User Value
1-Smart Education endeavors to creat a happy a efficient third class for school children, where students can really relax themselves and be motivated to learn autonomously and happily after long-time and high-intensity exam-oriented learning, making them feel that this space is not a dull and serious product of the adult world, but an exclusive space completely for their ages.
Business Performance
The Huamu campus of 1-Samrt Education was finished and put into use in February 2017. According to many positive feedbacks from teachers and students, the whole project is confirmed to have consistency in design and functions, as well as the performability in its design. While providing a unique specialized campus for 1-Smart Education, it also offers beneficial trials of theory and practice for the chain development of its campuses in the future.
Social Impact
The campus interprets the spirit of 1-Smart Education with a unique brand symbol and breaks the traditionally childish form of campus space with piles of other elements as other primary and secondary school education brands. It creates a united design language symbol while juggling a series of key points of design such as the recognizability, functionality, applicability and normalization of the brand.
Team Structure
Kimber Hawson Design Team: Design Diretor: Benny Ren Designer: Tracy Qin Design Assistant: Jingwei,Longyang Liu,Miaomiao Liu,Kenny Kang,Victor Wu
Flow
Driven by the educational idea of "Active learning, interesting interaction", we chose the new and interesting design element of plugboard from more than ten plans, and implement the element of educational toy that everyone is familiar with throughout the whole design of space. Different combinations of different types of plugboards give the campus infinite possibility, which can express all kinds of functional demands and ideas. This interesting design element inspire the designers too and enable the whole team fulfilling the design at a delightful and passionate atmosphere.
Project Investment
Project Initiation: March 2016 Project Completion: Feb. 2017 Building Cost:Unknown
Project Achievements
According to many positive feedbacks from teachers and students, the whole project is confirmed to have consistency in design and functions, as well as the performability in its design. While providing a unique specialized campus for 1-Smart Education, it also offers beneficial trials of theory and practice for the chain development of its campuses in the future.
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Designer
Kimber Hawson--锦帛弘宣设计咨询(上海)有限公司
上海
Relevant
未来与时空穿梭(Linx皇家会员俱乐部VIP包房)08-03
空间空间设计 9944
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