MG ZS focuses on the core demand of young people and makes potent respond to the target customers’ demands. As a new member of the Internet car group and the fruit of the SAIC-Alibaba cooperation, ZS is installed with up-to-date intelligent internet system. The younger generation is gradually becoming the absolute main force for consumption. MG has set an example in building the first SUV on the internet targeting young buyers. The new MG ZS will usher in an “era of internet cars”, which may see deeper integration of the Chinese car industry and the internet sector. The SUV will also become a top choice for many young people who are planning to buy their first car. As a SUV targeting young buyers, ZS took the lead to adopt MG’s design philosophy – Emotional Dynamism. Integrated with emotion movement, respect to the personality, the whole vehicle design follows mainstream international concepts and contains pop culture elements on one the hand, and salutes to European classical aesthetics, which stress proportion. The three key words of Emotional Dynamism, Exclusive, Emotional and Agile are fully reflected on MG ZS styling.

The younger generation is gradually becoming the absolute main force for consumption. MG has set an example in building the first SUV on the internet targeting young buyers. The new MG ZS will usher in an “era of internet cars”, which may see deeper integration of the Chinese car industry and the internet sector. The SUV will also become a top choice for many young people who are planning to buy their first car.

The MG ZS provides a customized model for young consumers and enriches the brand's lineup. The high-quality and price-quality ratio will make it the best choice for their first internet-based SUV. Since its advance booking on Feb 14, MG ZS has received a large number of orders.

The coming of MG ZS not only enriches the lineup of SAIC internet product, but also redefines the INTERNET CAR in a comprehensive way. It makes the Chinese automotive industrial back to track; meanwhile consumers benefit more from it. Representing the trends of internet-based cars, MG ZS afford the young generation a real car from dream, and make a dazzling display.

As the core sector of SAIC Motor Technical Center, SAIC Design Department is responsible for ROEWE and MG brand car styling and developing. In a 10-year period, it has grown to the high level of domestic design teams. SAIC Design team has nearly 200 design talents with Chinese vehicle dream. Most of them are from the art college worldwide and the industry's design talent, as well as the international experts.

SAIC Design creates full range of product for ROEWE and MG brand accord to design trend with their international vision and develop process. The team is constituted with program manage section, design strategy section, exterior design section, interior design section, digital model section and model section. The design facility covered the whole capability from concept design to all-new vehicle development.

The project of MG ZS experienced about 28 months from the approval to SOP, total investment approach 1 billion.

MG ZS focuses on the core demand of young people and makes potent respond to the target customers’ demands. As a new member of the Internet car group and the fruit of the SAIC-Alibaba cooperation, ZS is installed with up-to-date intelligent internet system.