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荣威i6 互联网家轿
Roewe i6 internet sedan
产品 家用轿车 6144 0 2017-08-24
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作品简述
由上汽集团与阿里巴巴携手呈现的“全球首款量产互联网家轿”荣威i6,融合了两大集团的行业领先优势,是汽车和互联网跨界孕育的又一位“互联网新成员”。 荣威i6的“i”代表“internet互联网”和“innovation创新”,更代表汽车进入了“intelligence智能”的i时代。作为上汽技术创新的核心成果,荣威i6基于上汽战略性的全新架构平台MIP打造,融合了风阻、动力、互联网等重要领域的顶尖科技,在提供新时代更高品质驾乘体验的同时,还能降低生产成本,从而让更多消费者以亲民价格享受到以往只属于豪华车的体验,甚至在互联高科技等方面与豪华车相比,有过之而无不及。
用户价值
身为荣威RX5的同门兄弟,荣威i6的互联网黑科技,注定让用户“脑洞大开”,并大呼实用,将极致地满足万物互联时代消费新需求。荣威i6搭载全球最领先的智能互联系统,使汽车成为一个具有平台开放属性的智能移动空间,用户可基于唯一的ID身份享有独一无二的个性化服务。在此前远程车控、语音控制等高人气功能的基础之上,荣威i6还上线了支付宝接入、有声读物、美食地图等全新服务和功能,让男女老少都能找到便利和乐趣。
商业表现
作为上汽集团“品质战略”的全新力作,荣威i6 20T此次共推出6款车型,官方指导价8.98万-14.38万。实际上,根据上汽推出的购车优惠政策,只需支付8.98万—13.68万,即可享受荣威i6。集成了风阻、空间、内饰、油耗、科技、安全等全方位六个100分,荣威i6被誉为“互联网时代的汽车跑分王”,将最极致地满足新时代家庭用户最想要的需求。再加上“诚意”十足的价格及基础服务、基础流量终身免费的优惠政策,荣威i6无疑是“移动互联时代家轿的最佳选择”。
社会影响
积极应对消费升级、万物互联时代的到来,上汽联手各界合作伙伴,围绕物联网时代最大场景之一的“互联网汽车”,率先打造智能出行中心。上汽创建的新品类荣威i6、荣威RX5,不仅树立了国际巨头都难以逾越的领先优势,更孕育了崭新的智能出行生态。未来,荣威产品的更新换代将加速到来,上汽将推出多款全新平台、全新动力、全新概念的产品,带来更多新体验、新变革。
Project Description
Coming on the heels of Roewe RX5, which had ushered in the new age of Internet-based cars, Roewe i6, became a new member of the “Internet club” co-built by SAIC Motor and Alibaba Group. The “i” in Roewe i6 represents “internet”, “innovation” and “intelligence”. As a core achievement of SAIC’s innovation, the new car is built on SAIC’s brand-new MIP platform, which integrates topnotch technologies with regards to drag, dynamics, Internet and other major fields. It offers users the kind of driving and ride experience similar to luxury cars, at an affordable price. The car even overtakes some luxury cars technology wise.
User Value
In the new age, cars are no longer a transport means, but a platform for intelligent travel. Big data and cloud computing have redefined the survivability of a car in the internet age, and will generate even more motor-related data and social value in the future. The popularity of Roewe RX5 was not only a success of SAIC-Alibaba cooperation, but also an indication of the general trends and user needs. The Roewe i6, on the other hand, will hit showrooms in the first half of 2017, and more about the car will be disclosed by then.
Business Performance
Roewe i6 20T comes in six options. Prices range from 89,800 to 143,800 yuan, but a preferential policy offered by the company will enable buyers to actually purchase the new car for just 89,800 to 136,800 yuan. Roewe i6 is a top choice in view of drag, space, interior, fuel consumption, technology and safety. In addition, pricing, service and preferential policies makes it definitely the best choice for a family sedan in the mobile Internet era.
Social Impact
In an active response to consumption upgrading and the advent of the Internet of Things era, SAIC is joining hands with partners in building a smart transport center focusing on “cars on the Internet”. SAIC’s Roewe i6 and RX5 have secured a leading position hard for others to overtake, and also will contribute to fostering a smart transport ecosystem. SAIC will accelerate product upgrading and revolution, and roll out various new products based on all-new platforms, dynamic systems and concepts in a bid to bring unprecedented user experiences.
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