Professional PM2.5 dust mask designed for Chinese children at primary school age. The mask was ergonomically designed to be very comfortable with superior fit and low breathing resistance and wearing comfort, based on child face profiles and iterative human trial tests. Stylish design used and cute and sweet design language. The one-of-the-kind design with unique valve design, child preferred bright color combination colors, made the dust mask very attractive, very popular and changed the image of the traditional professional mask. The valve design took the child-like image of animal claw. The attractive and comfort design highly increased the willingness of wearing a mask at polluted seasons.

Traditional professional PM2.5 anti-haze masks has been developed for the needs of the industrial sector from the size, fabric, design. As China's haze pollution deteriorated in recent years, PM2.5 anti-haze masks more and more accepted by the retail market, as a necessary protective products of people when weather pollution. In this project we totally star form the view of retail market, design for end-user. From ergonomics, new fabrics,appearance,packaging design we develop a new product which is fully fit the needs for Chinese children. The new product is comfortable, efficient, the appearance of childlike cute, deeply loved by children. For parents can also choose to a reliable, safe, children's favorite products.

"Mengchong" series of products since the official launch in December 2016, it is widely praised by the market, once in short supply. A short period of time sales exceeded 20 million Yuan. It is expected to sales exceed 70 million in the next 3 years.

The haze problem is the unavoidable serious environmental problem that Chinese society is facing at present. Professional masks of the civilian market demand is gradually expanding. This project is entirely from the civilian market, for the market segmentation of the target user designed to meet the needs of children's professional masks. In the haze environment, ordinary people can choose not only industrial protective masks, but also more in line with user needs, safe and reliable civilian masks. The new civilian children's mask design, comfortable to wear, in line with the Chinese children face size, the appearance of childlike attractive. This new product solution has been the resistance of children to professional masks, while non-professional masks can not safely protect children's problems, care for children's health.

The project team consists of CROSS FUNCTION, including product management, marketing product manager, certification engineer, laboratory product testing engineer, user experience engineer, industrial designer and ergonomics designer of the HUE (Honeywell User Experience) team, R & D team of structural engineers and product designers, packaging engineers, packaging designers, mold engineers, procurement, etc. a total of 20 several senior numbers. Honeywell internal HUE academician, also offered her guidance and help in the product design and user testing stage ,to help the overall design of the product more scientific, closer to the user. Senior mask material design and development engineers, to meet the key characteristics of the product Oriented, responsible for the development and application of new mask materials, design and optimization of a variety of materials portfolio

We took Honeywell User Experience (HUE) and New Product Development (NPI) Process. The Honeywell User Experience (HUE) is one of our key process initiatives that helps us best understand the needs of our customers and design intuitive, desirable, differentiated and value-add products and services that meet those needs. In the user centered design process, in this project, we specifically did well in market positioning, product performance selection, study on Chinese School Children’s Face , fast iterations of ergonomics test and touch point design. 1market research and user research: a large number of pre-market research, competitive teardown, VOC and so on. Analysis of the current market situation, market trend, to find the current market segments to clear product positioning. Use the various HUE process tools such as PERSONA, TOUCH PONINT, STAKEHOLDER, VOC,data collection… to define target user preferences, pain points, and ergonomic test. 2 product performance selection and evaluation. Using DOE tools for material development and selection of optimized testing, DFMA and other tools to avoid or timely solution to the product selection of the risk point. Honeywell has a professional and comprehensive respiratory product testing laboratory, for example, the use of international standard TSI8130 equipment, testing and verification of the main physical indicators of products, advanced TSI8038 tester, test evaluation product adhesion factor (Fit Factor (FOV), the first professional PM2.5 filtration efficiency tester in China, can be evaluated specifically for the filtration performance of PM2.5 particles. The results show that the PM2.5 filtration efficiency tester can meet the requirements of PM2.5 particulate filter. 3 Fast iterations evaluation of ergonomics design with real product: based on the Chinese children face sample we do date collection, as the design benchmark. Several times we go to the primary school in shanghai to do the evaluation about comfort and fitness in the product development process. And multiple rounds of improvement in order to better fit the Chinese school-age children. 4 HUE analysis and design: We find touch point and pain point of the end user by touch point analysis, persona some HUE tool. Base on these findings, we do product design ,color solution, packaging design and business promotion,touch the target customers from all different point.

6 months- 1 year 3 million-4million

The initial goal of the project is to develop a professional retail kids dust masks, actually from sales to word of mouth it has beyond expectations. This project is an important project for the company to shift from industrial protective masks to retail market strategies. Mask products listed on the market has become a burst, but also become the company's star products.