NIU M1 is the second innovative product launched by NIU Technology. Upholding our core value of high technology and design, we created this brand new electric scooter fit for the modern era. Our design and research and development team define the M1 as a more lightweight and intelligent electric scooter highly contrasting other similar products. With its consistent aerodynamic appearance, incorporating elements from automobiles, we came up with a well-rounded electric scooter catering to the mobility needs of the urban explorer. It is a new attitude that drives the new urban lifestyle.

#visual drive# #smart experience# #total control# are tags of some of the greatest benefits our product can bring to consumers. They are fully expressed in every aspect of our product. A chic and trendy appearance lives up to urban explorers’ aesthetic expectations, a more linear and integrated body provides visual satisfaction. In addition, the smart experience is materialized to the fullest extent on the M1 which is equipped with functions only found on luxury cars, automatic steering, automatic headlight and smart applications, allowing riders to enjoy the high-tech experience. Its flexibility, ergonomic design and dual piston disk brake make the M1 perfect for cruising in the city. These are all unprecedented before the advent of the M1. It is not an exaggeration to say that the M1 has brought electric scooters into a new era giving users what they have been longing for.

The NIU M1 Series was launched on April 21st 2015. During its 20-day period on JD’s Equity Crowdfunding platform, it obtained RMB81.76 million and broke NIU Technology’s own record of RMB72.02 million set by NIU N1. The M1 entered the European market in late 2016 and has been widely accepted by users in countries such as Germany and Italy. By August 2017, more than 80,000 units have been sold around the world.

Finding the appropriate transportation to keep up with the fast-paced urban lifestyle is a challenge we are all facing. Traffic congestion, inefficiency and parking have made commuting more and more time-consuming for car owners. Furthermore, fumes from fuel combustion pollutes metropolitan areas. An increasing number of youngsters and even celebrities has embraced NIU M1 as their preferred transportation with a view to improve efficiency and to reduce time and money spent on commuting. If the M1’s elegance is the main attraction for hipsters, its smart applications, automobile grade propulsion, lithium battery, precise control and mono suspension system capture their pursuit for perfection. The M1 is not merely a lithium powered scooter, it is a necessity for urban dwellers, a must-have accessory. The electric scooter has finally shed its dull mould and attained its own identity, meanwhile, becoming a perfectly suited means of transportation for people in Beijing, Shanghai and other cities.

It took a team of 56 members and 15 months for the M1 to reach the market from its conception. Under the leadership of legendary product designer Carl Liu, the R&D team spent more than 4 months to pin down the M1’s aesthetics, structural, and electronic system designs. The finalized concept quickly went into production. In the shortest time possible, we integrated the supply chain, ensured the M1’s safety and integrity and were ready for mass-production. With every team member’s effort and the work done by the branding team, the M1’s debut explode on the market and miraculously raised RMB81.76 from crowdfunding.

#Quality# #Efficiency# are keywords to the success of NIU Technology. Tested and proven project management methodologies were applied to ensure that all aspects were carried out accordingly. M1 owe its tremendous success to the following: 1. Trust and professionalism in the team. 2. Maintaining the highest level of efficiency by dividing the production process into smaller, more manageable tasks and ensuring no time is wasted during task transition. 3. The involvement of the production, marketing and sales team from early stages to warrant that product details are understood and initiatives can be taken in advance. 4. Crowdfunding and mass-production taking place simultaneously to accelerate delivery. 5. Utilizing multiple operating and sales statistics for precise sales prediction.

Under the leadership of legendary product designer Carl Liu, a professional team of 56 conceived the M1’s design and delivered sufficient number of units promptly while maintaining a high level of quality with an investment of RMB21 million and a total of 15 months.

It would not be an overstatement to say that the NIU M1 has redefined the electric scooter. Never before has an electric scooter simultaneously been given the Red Dot Design Award, International Design Excellence Award(IDEA) and other global design awards. These awards are proof of professional critics’ approval for the M1. The explosive sales figures is assurance of users’ love for the M1, which is exactly the intention and the expectation of the entire team at NIU Technology. Being a lightweight scooter for one was of the utmost importance for the M1’s production. The M1’s characteristics of luxury, chicness and lightweight filled the originally empty slot in the market and solidified NIU technology’s core strategy of creating an exceptional product.