This project is defined as the situation-type gourmet space of new-generation. Situated in the themed shopping park -EPARK of new countryside in Nanjing’s central region, the flagship store will be opened in September. The creation team carries the hope of providing a warm catering space integrated by enjoying delicious food, blended situation, meticulous service and other multiple combined experience. In order to server as a foil to the delicacy and abundance of various kinds of food in a better way, the meticulous observation towards target consumption group (IT group after the 80s, factory life is the profound memory in their young time) is combined. The entire space takes the rugged and tough industrial style as the theme. On the basis of the industrial factory in the 1980s, the concept of “gourmet factory” is created. The seat area is decorated in the form of warehouse, intersected and overlapped box, so that on the one hand the visual abundance to the space has been generated, and on the other hand the space is equipped with more growth possibilities. Besides, the origin of delicious food, evolution and flying time are associated inalienably. The axis of “time” is endowed to EATIME, and the contemporary time-point and time go nicely with each other. Hence, the EATIME connection has established a third dimension involved between time and space, between memory and future. “The appetite and sex are the basic desires for human.” People could perceive beautiful life from it, emotion is generated from situation and living in the moment, which are also the core values for the project that the creation team wishes to convey.

Effective usage of commercial space with large plane｜Innovative and iterative design of traditional commerce｜Convenient, superior and humanized service experience for consumers

Mutual promotion between commercial image and brand value｜Mutual harmony between situation creation and commercial content｜Helping the cooperated medium and small business owners to promote commercial value

Create the combined situation-type space with brand new concept, strengthen the interactive atmosphere between human and food, among people, as well as improve the traditional business performance forms.

The brand owner respects the designer’s creative concept sufficiently and endows performance freedom. The designer makes full sense of brand owner’s and consumers’ demands. Both respect and communicate with each other, the tacit understanding has been formed, and the optimal blend between design performance and usage function have been reached.

Project discussion - define theme - mold brand connotation - explore performance elements- repeated measurement on site, the designer’s profound comprehension towards commerce, the sufficient and pragmatic consideration towards the skilled control and practicability of space are reflected

RMB1 million has been invested for R&D design, and the entity space presents RMB3 million

The project is under construction and will be started in September