The elegance of Chinese aesthetic philosophy, the balance of relaxation and utilitarian, which built up the design of Fiesta washbasin faucet. The faucet provides not only a dignified form with a streamline high-arch spout but also the comfort which is from a long reach spout to the user's hand and provides more space with a 180-degree rotatable spout. The thin and V-shaped level handle architecture make the flow rate and temperature controls easy by the right angle. The purist style of Fiesta with a soft form benefits to fit easily into both western and Asian bathroom decoration.

The best practices to understand the bathroom user’s behavior is from the in-depth focus group research, the key element of this product is to maximize the space for any activity in and above of washbasin. Many users desire to have a faucet which offer them Chinese aesthetic demonstrated through the curved and soft form of the faucet, a flexibility of use through the rotatable spout, appropriate dimension from a spout outlet to user’s hand and to a bottom of basin, the best handle position to control ergonomically, and the innovative soft spray twisting stream with a water saving function which is different from the others. The faucet provides value of the purism aesthetic and the practical through its design which suitable to the New Chinese style trend.

Lower consumption of material using in this faucet is the first value to society. The second one is the faucet design push the new standard of faucet using in bath grooming (lavatory) area by providing the flexible design, it will be step by step changing the bathroom culture.

The project team was about (1) marketing team who provided the focus group user research and with sales’ consumer feedback of the current market needs then provided the project definition/ scope and objective to (2) the industrial design team to work on the style trend analysis of year 2015-2016 and to the design & development process. Also with (3) the engineering team to get involve in the internal structure design of the handle and spout architecture and the process design, a platform review to realize and standardize the new part and possibility to use the current parts, among with (4) the new product sourcing (5) the quality and (6) supply chain teams to liaise with the manufacturing suppliers for the production technical term and (7) the financial team provided the financial forecast on net sales incremental and OI incremental, the key performance measures, and supported to (1) the marketing team on the product price strategy. There were 8 full-time employees involved in the project.

The project innovations are (1) spout connector which controls the rotation of spout within 180 degrees so the spout will never hit the wall, (2) the aerator which provides soft spray and saving the water while it doesn’t limit the touch feel of full stream as typical aerator, (3) V-shaped handle architecture which provides the ease of assembling in manufacturing to reduce the labor cost, also provides the users for the ease of handle control.

The aim of project was to fill the market gap of the faucet architecture while provide the best ergonomic design and in-trend style faucet. The result measured by the sales volume which is slightly greater than expectation for the first year, from the lower cost compare with competitive products and a more preferable design. It is all about pricing strategy combined with product development strategy.