ULTRATIME ZERO means "start from zero". It took inspirations from the sundial, the one of the earliest and simplest device to measure time in history. We reinterpreted this concept into a stunning one-hand watch by simply using dots and lines. In order to make ULTRATIME ZERO more recognizable and classy. We put much effort ochoosing the suitable materials for the dial. Eventually, we used the imported real marble and carbon fiber due to their uniqueness and excellent quality. Every piece of ULTRATIME ZERO is the unique existence in the world.

In contrast with the utility of the watch, we put more emphasis on the aesthetic experience that ZERO brings to people and its unique implication. Its time-reading design is inspired by the first instrument of human being for recording time, i.e., “Sundial”. Only using one hand with the marks on the dial, it presents time in an ingenious manner. Each model of ZERO represents different planets and space elements. To show the individual beauty of each planet, we specifically choose imported natural realmarble for the dials. Each piece of marble is endowed with different veins. Equipped with matched bracelet, it colors are both harmonious and striking. We wish that with ZERO, we could help more people to slow down the rhythm of life, and pay attention to common but easily neglected beauties in our life. Interesting and quality life does not necessarily cost too much thought or money.

After the project was released, it won praise and support from various fields. We have cooperated with many galleries and renowned design shops. A number of major online promoting accounts in social media also constantly send invitation for collaboration. Our market exposure and brand awareness have achieved vey outstanding results.

Our team is not sure if we can benefit the society or not, at least we are working so hard to provide a better product design solutions for the society. We also foresee our development prospect: everyone that has seen ZERO would be attracted by its unique appearance and time-reading way. People would willing to try our watches. Once they realised the design concept and story behind, most of them are willing to support us. Our brand will surely be better and better, and lead more people to change their thinking: Life is not all in the same key and we can live with great fun and quality.