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ULTRATIME 001
ULTRATIME 001
产品 手表 6798 8 2017-06-26
点赞(9) 收藏(6)
作品详情
中文 / English
作品简述
ULTRATIME,意思為“時間之外”。我們認為時間的呈現方式應該有更多的方式和更多的可能性。除了既定的是時間閱讀方式,規律的數字排列;還有沒有其他有趣一點的述說方法呢?手錶除了用來顯示時間之外,還有沒有其他地方能夠刺激用家呢?為了發掘更這些未知數,我們花了超過一年半的時間,最終將它很好地呈現在直徑42毫米的空間裡,成為了ULTRAWORKS旗下首款系列產品:ULTRATIME 001 有別於一般手錶的指針設計,我們採用轉盤設計,配合玻璃上的電鍍定位指針,形成獨特的時間閱讀方式。逆向排列的數字,更象徵“逆水行舟,不進則退”,提醒大家要珍惜時間,珍惜當下。配合分盤上不規律排列的數字,將我們對時間的看法和創作理念都融入進去,讓所有佩戴者都能感受到我們對細節的追求與執著。
用户价值
有別於一般手表的指針設計,我們采用轉盤設計,配合玻璃上的電鍍定位指針,形成獨特的時間閱讀方式。逆向排列的數字,更象征“逆水行舟,不進則退”。我們在分盤上做了一個細節處理,突出18分,希望大家都可以時刻保持青春的心,珍惜時間,活在當下。 001系列將我們團隊對時間的看法和創作理念都融入進去,希望佩戴者都能感受到我們對細節的追求與執著。 曾經有一句話,深深打動著我們的團隊成員:“我們不曾擁有過去,也不曾擁有未來,我們只擁有當下。” 的确我們掌握不了時間,所以我們需要好好珍惜每一個當下。 這個概念深深地影響著我們的設計思路,最終我們將它很好地呈現在直徑42毫米的空間裡。 ULTRATIME 的設計亦傾注了ultraworks 的創作理念與靈魂,希望大家會喜歡。
商业表现
該項目在發布後的兩年時間內,經過團隊的努力得到了各界的肯定及支持,已經與許多美術館及知名設計商店合作,許多線上推廣大號也不斷發來合作的邀請,市場曝光率及品牌知名度已獲得了非常優秀的成績。
社会影响
曾經有一句話,深深打動著我們的團隊成員:“我們不曾擁有過去,也不曾擁有未來,我們只擁有當下。” 的确我們掌握不了時間,所以我們需要好好珍惜每一個當下。它不一定是前所未有,但相信能夠引起大家共鳴。是否影響社會不敢說,我們只有一個理念,就是讓地球人活得更好玩,活得更有品質。
Project Description
Ultraworks team loves every elements about the universe. We put great effort on studying the history about the space exploration and transforming these inspirations into our design. We understand that creating a watch with simple forms and neat graphic elements can be very challenging. Ultratime 001 took inspirations from the spacecraft speedometer. It is a unique and classy timepiece perfectly balanced in design and function. We believe that ultratime 001 is a timeless design. Ultraworks is a multi-disciplinary design unit based in Macau. We are good at combining avant design language with radical ideas to create unique design experience. Ultratime 001 is our first timepiece design. We worked very hard to create a mind-blowing moment in our daily life. Thus we paid much attention to the details that makes ultratime 001 so different and distinctive. The irregular arrangement of the numerals are presented neatly on the hours and minutes discs separately.
User Value
Different from common watches, we adopt a turntable design. Together with the electroplating indicator on the glass, it forms a unique way to read time. The numbers arranged in a reverse order signify that “A boat sailing against the current must forge ahead or it will be driven back.” It reminds us to cherish time and the present. We have a little adjustment on minute meters, among which 18 is highlighted, in order to tellus to keep passionate about our life. 001 series integrate our thinking of time and ideas for creation, so that every wearer could feel our pursuit of and persistence on details.
Business Performance
In the two years after the project was released, it won praise and support from various fields through the hard work of the team. We have cooperated with many galleries and renowned design shops. A number of major online promoting accounts in social media also constantly send invitation for collaboration. Our market exposure and brand awareness have achieved very outstanding results.
Social Impact
Once there was a saying that deeply moved our team members, “We did not own the past or future. What we have is only now.” indeed, we cannot control time, so we need to really cherish every moment in the present. It might not be unprecedented, but I believe it can strike a resonance among us. We dare not to say that it could influence society, but we only have one goal, that is, let human being live with more fun and quality.
Project Investment
12 months - 24 months ;100 thousand yuan - 150 thousand yuan
Project Achievements
Our goal of the project is to provide customers with a choice of better product quality. The numbers arranged in a reverse order signify that “A boat sailing against the current must forge ahead or it will be driven back.” It reminds us to cherish the time and present. With the irregularly arranged numbers on the minute meter plate, we integrate our thinking of time and ideas for creation, so that every wearer could feel our pursuit of and persistence on details. Ever since the landing of the project, the feedbacks moving us a lot not only come from customers, but also even from many peers and designing institutes that give us great positive remarks.
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