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WAIT BANG RESTAURANT
WAIT BANG RESTAURANT
Nominated 空间 时尚餐厅 2819 1 2017-07-04
Like(6) Favor(5)
Details
Chinese / English
作品简述
该项目位于鄂尔多斯繁华地段,项目业主为富有创业激情的90后,这也是一家连锁自助烧烤餐厅,在当地也是具有一定的行业地位。独特的设计就显得格外重要,钻石勋章的门头,金属质感的立体构成艺术,时尚又奢华的黑巧克力色吊顶,棕色老牛皮座椅与时尚黄进行着传统与现代的碰撞,排烟结合灯柱,让实用功能变成美学装饰。设计师在设计上不仅赋予空间美学,同时还有各种经营建议,衍生了空间的使用价值。
用户价值
主题餐厅着重于顾客的体验,积极实施体验式营销,具有装饰和使用价值一体的顾客等候区,贴心的试吃吧台,大屏幕播放名厨的精湛表演,背景墙与顶部舞台效果处理给予空间创造一个菜品发布会场景,洁净温暖的就餐环境,更有结合当下客户喜欢的漫反光的自拍环境,从美学,使用等多方面进行了改变。
商业表现
该项目在美团APP上综合5星好评,高于99%的同行,好评率达到96%,在当地占有较高的市场价值,传播价值以及品牌知名度。餐饮消费者的购买决策,在很大程度上受到文化、社会、个人和心理因素的影响。尽管这些因素中的大部分都不是餐饮营销活动所能够改变和控制的,但是通过对他们的了解,可以强化我们对餐饮市场以及对自身目标客源的掌握。无疑这对于市场细分、餐厅定位以及餐饮产品的研制和服务设计都有极大帮助的。
社会影响
该项目吸引了当地许多消费者,而消费者的餐饮行为具有一定的影响,一个好的餐饮项目也能使消费者的行为规范化和强化,促进了餐饮行业的健康可持续发展。
团队组织
上海山语建筑装潢设计有限公司
流程方法
严格执行全案设计,硬装指导监督到软装设计、照明设计,壁画实施,软装订制采购,均由主创设计团队执行,所以对效果的预期达到了可控性。
项目投入
项目设计周期大概在十五天左右,在三个月完成空间改造及软装布置。
达成情况
项目目标: 时尚主题餐厅,行业钻石品质的设计视觉引导 目标达成: 落地实现程度较高
Project Description
The project is located in the bustling area of Ordos, the project owner for the entrepreneurial passion of 90, which is a chain of self-service barbecue restaurant, in the local also has a certain industry status. Unique design is particularly important, the diamond medal of the door, the texture of the three-dimensional texture of the art, stylish and luxurious dark chocolate-colored ceiling, brown old leather seats and fashion yellow and traditional and modern collision, Column, so that practical function into aesthetics decoration. Designers not only give space in the design of aesthetics, but also a variety of business advice, derived from the use of space value.
User Value
The theme restaurant focuses on the customer experience, the active implementation of experiential marketing, with the decoration and the use of value one customer waiting area, intimate try to eat bar, large screen play chefs superb performance, the background wall and the top stage effect processing to give space to create A food conference scene, clean and warm dining environment, more with the current customer favorite diffuse reflective self-timer environment, from the aesthetics, the use of many aspects of the change.
Business Performance
The project on the APP integrated 5 stars praise, more than 99% of the peers, the praise rate of 96%, in the local possession of a higher market value, value of communication and brand awareness. Food and beverage consumers' purchasing decisions are largely influenced by cultural, social, personal and psychological factors. Although most of these factors are not food marketing activities can change and control, but through their understanding, we can strengthen our food market and the master of their own master. No doubt this for the market segmentation, restaurant positioning and food product development and service design are of great help.
Social Impact
The project has attracted many local consumers, and consumer food and beverage behavior has a certain impact, a good food and beverage projects can also make consumer behavior standardization and strengthening, and promote the healthy and sustainable development of the catering industry.
Team Structure
Mountain Language
Flow
Strict implementation of the whole case design, hardware installation supervision to the soft design, lighting design, the implementation of fresco, soft custom ordered procurement, by the main design team to perform, so the effect is expected to achieve controllability.
Project Investment
Project design cycle is about fifteen days or so, in three months to complete the space transformation and soft equipment layout.
Project Achievements
Project Objectives: Fashion theme restaurant, industry diamond quality design visual guide reach the goal: Landing to achieve a higher degree
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