作品简述
一家简单的雪糕店，却有着不简单的梦，不愿雷同，敢于突破，造出了小火车，描绘了一幅生动感人的车站离别的场景，小车站感动了很多人，也感动了作者。并且这个店成了上海新世界的地标小景观，无数人停留拍照合影，也许这就是这个项目商业价值所在，以情动人，以人传播。
用户价值
空间形式创新，打破市场形态，给传统雪糕冰淇淋店上了一堂课，产品需要创新，售卖载体更需要情感。
商业表现
这个店成了上海新世界的地标小景观，无数人停留拍照合影，也许这就是这个项目商业价值所在，以情动人，以人传播。
社会影响
站在产品的高度看空间，我们做空间的需要学习，情景化的展示，更能触动客户。空间形式创新，打破市场形态，给传统雪糕冰淇淋店上了一堂课，产品需要创新，售卖载体更需要情感。
流程方法
这个项目之所以能达到预期效果，得力于前期的市场调研和创意策略。
达成情况
项目的预期就是打造新世界小地标。项目完成效果一致。
Project Description
A simple ice cream shop, but with a simple dream, do not want the same, dare to break through, made a small train, depicting a vivid scene of the station, the station touched a lot of people, but also touched the author. And this store has become a new landmark in Shanghai New World, many people stay photographed photo, perhaps this is the commercial value of this project, to love moving, people spread.
User Value
Space form of innovation, to break the market shape, to the traditional ice cream ice cream shop on a lesson, the product needs innovation, the sale of the carrier needs more emotion.
Business Performance
This shop has become a new landmark in Shanghai New World, many people stay photographed photo, perhaps this is the commercial value of this project, to love moving, people spread.
Social Impact
Standing on the height of the product to see space, we need to do the space to learn, the scene of the show, more able to touch the customer. Space form of innovation, to break the market shape, to the traditional ice cream ice cream shop on a lesson, the product needs innovation, the sale of the carrier needs more emotion.
Team Structure
Design Director Li Kang designer Li Juan Xiao Yingying
Flow
This project is able to achieve the desired results, effective in the early market research and creative strategies.
Project Investment
The total investment of the project is 250,000 and the completion period is 45 days.
Project Achievements
The project is expected to create a new world landmark. Project results are consistent.
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