his design goes beyond a piece of work created on a piece of white paper or a simple spatial decoration and mending. It is a revolutionary creation of space and therefore realizes the intrinsic quality of the Internet enterprise in its infinite and boundless information as well as its efficient interconnection. ocated in Hengtong Industrial Park, in Beijing’s Chaoyang district, the project covers a total area of 1800㎡, with a building area over 5000㎡. This particular design project is a creative reconstruction to the inner structure of the existing buildings under the park’s specifically unified regulations. Jialan Construction received the design commission from Mafengwo in March, 2015. In the same month, Mafengwo declared the completion of the Series C round of financing, with the accumulated financing up to 100 million US dollars. The brand development of Mafengwo entered a new stage, while its brand value was further expanded. And this time, the space expression of its global headquarters will also be an important component to the brand image development of Mafengwo. In prior times, the office space of Mafengwo was scattered in a large commercial and residential quarter. This project aimed not only to realize the optimization of the outside brand image, but also to eliminate the strange feeling among the teams of different business units inside. This was done to specifically promote group cohesion of the company and attract more like-minded partners to join in. Mafengwo has two tags—“travel + social”. On this basis, Jialan Construction found three essences of the brand spirit, which were “Youth”, “Freedom” and “Order”: Youth—Filled with energy and vitality, while having curiosity about the world; Freedom—Being generous in thoughts, open and active in imagination and creation; Order— Being simultaneously interconnected and separate, communicating interactively and thinking independently. The reconstruction of the future office space for Mafengwo is based on these thoughts. The entire space structure has adopted a bold idea of getting through the central part of the three floors from ground to the top ceiling. The clear and bright courtyard and the sufficient light from the top help take away the depressing feeling of the original structure inside as well as the boundary created between the people. Just by looking up, you can see the changing of the weather and the clouds. It provides the individual with space, the group with a larger area and the collective people with connection, which is also the essence of the social Internet. In terms of details, we design an element of honeycomb throughout the space as the visual clue and a huge indoor “Seasons Flower Stand” as the interactive installation at the entrance of the front door. The changing of the flowers and plants of different seasons enables the buddies here to feel the essence of seasons changing inside the building, which is both natural and vigorous. Meanwhile, we left some blank space in each floor for Mafengwo to unleash their creativity. With this, it creates great opportunities for colleagues to work together. With all this, we create an opportunity for our staff to design and work together, which is a great experience that leaves them with precious memories and allows them to be close to each other.

Jialan Construction insists on the philosophy of “carving ourselves to fulfill the dreams of others”. In the design of Mafengwo’s headquarters, we not only thoroughly understood the needs of the clients, but also made a deep study in the client’s industrial status, brand recognition and expectation as well as the culture and value of their company. Based on that, we gave the client a comprehensive suggestion, both considering the functional expression in space usage and stressing the value of the building to the upgrading of Mafengwo brand and group cohesion.

The duration of the design cycle of the project was one month. The structure reconstruction and the space decoration were completed within seven months, before being put into service.

The design is fulfilled extremely accurately. After the completion of the brand new global headquarters, it started attracting more talents and users for Mafengwo, and offered more spatial possibilities for the client’s enterprise cultural construction. Meanwhile, the headquarters of Mafengwo became a landmark office space in the park, attracting many visitors by its fame, while assisting Mafengwo in its brand communication. In the following year, with the expansion in the business areas, the number of the company’s employees almost doubled. For the sake of ensuring better experience of the employees and further increase of the staff, the Phase II construction of the headquarters also started. Based on trust, they choose to carry on the corporation with Jialan Construction.