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欧铂纳智能观景棚
Ombra Smart Pergola
生活空间类 智能观景棚 3072 0 2025-02-06
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作品详情
中文 / English
作品简述
中艺股份,作为在户外家具行业深耕 25 年的领军企业,推出了全球首创的 Ombra 欧铂纳智能观景棚。这款集人类现代顶尖技术之大成的革命性产品,成功克服了隔热、隔音和复杂电路控制系统等众多难题,能在-20°C 至 55°C 的极端气候下保持恒温舒适。模块化设计易于安装和迁移,无需地基,创造了全天候的户外第三空间,像个过滤器一样,让人们在任何季节都能享受自然之美。这项创新满足了用户对四季如春、随心所欲、极致体验和美观的追求,成为身心灵的理想栖息地。通过光伏技术,它减少了碳排放,为地球的可持续生活做出了重要贡献。若定期进行维护并更换必要组件,其使用寿命可长达 40 年,而且观景棚每平方米的价格低于房屋价格,堪称“可移动的不动产” 。 这一产品对人类健康和地球的可持续发展将带来深远的影响。
用户价值
欧铂纳以极致品质、静谧、美学、舒适和服务,为户外空间赋予了灵魂,它为用户提供了一个百变空间,可以户外用餐、品酒、沙龙派对、烧烤、会客、雪茄房、下午茶、阅读、午休、泡热水浴、按摩、儿童玩耍、游戏、宠物避暑、观景、赏雪、听雨、冥想,办公、健身、棋牌室、唱K或观影,也可以将泳池转变为四季泳池,更是家庭露营和星空观赏的绝佳选择。其设计允许五面完全打开融入自然,也可全面关闭成为舒适的疗愈空间,此外,观景棚配备了中央集控系统,一键触控,操作更加便捷。智能雨感控制系统确保在下雨时,如果顶部百叶未及时关闭,系统会自动关闭,免去您的后顾之忧。产品经过精密设计和严格的可靠性测试,可抵御 16 级风力,确保产品及内部设施的完好。此外,还具备智能风感功能:当风速超过 7 级时,遮阳帘会自动卷起隐藏,百叶会自动关闭,即使在您不在家的情况下,也能确保产品及内部设施的安全。如遇 12 级以上强台风或飓风,建议应急挪移棚内的非户外产品,并打开移门和百叶,以减少受风面积,从而避免“降落伞效应”,确保产品安全。如遇16 级以上强台风或飓风,还需对产品进行辅助加固,以确保在极端天气下产品依然保持绝对安全。 这款革命性的户外产品,不仅能够为商业场所带来经济效益,还能为住宅业主带来巨大的情绪和健康价值,更能为政府带来文旅经济新发展。此外,智能观景棚有着无数的潜在使用场景,无论是酒店、宾馆、企业办公楼,还是其他领域,欧铂纳绿色新能源智能观景棚都能帮助客户提高空间价值和功能,创造更多商机和成功的可能性。
商业表现
发布后1年零2个月时间内, 1. 产品迅速树立OMBRA高端户外品牌形象,完成别墅、高端酒店、高端民宿度假村、高端餐厅、高端办公楼宇、高端咖啡厅.....形成多个场景销售案例。 2. 拓展公司商业模式,由2B转到S2B2C,产品上市至今,创造营收超6000万元,该类别系列产品毛利率公司全品类产品中最高。 3. 渠道快速拓展:已在英国、荷兰、西班牙、德国、丹麦、阿联酋、科威特、卡塔尔、沙特、美国、印度、大溪地、菲律宾、中国等国家建立起自己的销售网络,并且由于产品强大的竞争力不断吸引渠道客户达成合作。 4. 产品NPS优秀,客户转介绍占比超过50%。
社会影响
欧铂纳绿色新能源智能观景棚不仅提升了户外生活品质,还实现了节能减排。该产品市场化运营不需要政府补贴。目前,智能观景棚的潜在市场仅在美国和原欧洲资本主义国家的有花园家庭就达 1.4 亿户;国内市场包括约 20 万家民宿和 1100 万别墅,以及广泛的商业空间和城市家具需求。预计这一市场将达到万亿级规模。在外贸出口额大幅下滑的背景下,这一新物种将开启户外用品的新市场,为提升中国户外用品出口量贡献巨大,推动中国创造走向全球。 与此同时,智能观景棚的目标客户为高端消费群体,全球 20%的人口掌握了 80%以上的财富,这将有助于创造新消费点,释放新的消费力,为全球经济低迷时期的复苏提供支持。此外,智能观景棚的生产主要在国内,将带动大量就业,消耗国内过剩的铝和玻璃等原材料,实现产业链上下游的共同富裕。值得一提的是,预计在未来十年,太阳能加持的智能观景棚将销售 1 亿台,届时发电量将达到 2000 亿 KWH,相当于 17亿平方米的光伏板,每年可减少 1.6 亿吨碳排放(占全球碳排放年增量的 35%),这将有助于改善全球降碳难题,助力我国实现“3060”双碳目标。 这项创新满足了用户对四季如春、随心所欲、极致体验和美观的追求,成为身心灵的理想栖息地。通过光伏技术,它减少了碳排放,为地球的可持续生活做出了重要贡献。若定期进行维护并更换必要组件,其使用寿命可长达 40 年,而且观景棚每平方米的价格低于房屋价格,堪称“可移动的不动产” 。 这一产品对人类健康和地球的可持续发展将带来深远的影响。
团队组织
这个项目包括但不限于9位全职成员参与,他们分别负责以下关键领域: 设计委员:阮洁琼,负责项目的设计工作,确保产品符合美学与功能性的双重标准; 技术委员:唐晓波,负责技术的研发与实施,确保技术方案的创新性与可行性; 市场委员:周敏,负责市场端销售与策略制定,确保产品定位与市场需求相匹配; 销售委员:Michael,负责销售策略的制定与执行,推动产品的销售增长; 制造委员:邱俊峰,负责产品的生产制造流程,确保生产效率与质量控制; 服务委员:徐敏,负责客户服务与售后支持,提升客户满意度与品牌忠诚度; 财务委员:秦菽,负责项目的财务管理与预算控制,确保项目的经济效益; 质量委员:郑东扎,负责质量管理体系的建立与维护,保障产品质量达到高标准; 成本委员:李景学,负责成本控制与效益分析,优化项目成本结构。 公司内部,IPMT主任及董事长:李韧,作为项目的总负责人,在项目的各个阶段都进行介入,给予整体方向和决策的帮助。此外,公司内部各部门(如设计、技术、市场等)在项目的相应阶段介入,给予专业领域的支持和协助。 外部的专家(如行业顾问、技术专家等)也在项目的关键阶段介入,担任了技术咨询和指导的角色,为项目提供了宝贵的专业意见和解决方案。同时,用户和KOL(关键意见领袖)也在项目的市场调研和产品测试阶段介入,他们的反馈和建议对项目的成功起到了重要作用。
流程方法
首先,我们攻克了光伏储能的难题。 其次,我们的智能集成技术也达到了行业领先水平。虽然像以华为为代表的先进企业在智能集成方面表现卓越,但在户外环境中应用这些技术并不容易。户外环境恶劣,85 度的高温,85 度的湿度,这些条件会使半导体在一定程度的时候全都失效,屏幕无法正常工作,所以这属于车规级标准,要求极高。光伏发电不稳定,每分钟的发电量都在变化,但我们将抗干扰做到了极致,成功屏蔽了逆变器,将每天发的 14.4 度的电直接存入了储能。我们的供电逻辑是:首先使用光伏发电,边发边用;其次是储能;最后是无缝切换到市电。 第三,我们创新性地研发了“隐享空调”,这是一项技术难度极高的专利。空调的外机和内机巧妙地融合在一起,几乎看不见任何设备,且噪音极低,实现了真正的“随心所欲,四季如春”。这款空调具有 160 度广角出风,适用温区从零下 20 度到高达55 度的中东款型,确保用户在不同季节和气候下都能享受到舒适的温度。在 42 度的户外环境下,室内可保持 26 度,给人带来清凉的感受;即使在寒冷的冬天,室内温度也可达到 18 度,温暖如春。 此外,产品设计融合了卓越的隔热、隔音技术以及复杂的电路控制系统,整合了多达2000 多个零部件。这些都不是普通企业能轻松实现的。我们在设计中申请了无数专利,确保产品的独特性和领先地位。虽然竞争对手可能会尝试绕过我们的专利,但这样做的成本会更高,且产品质量和美观度都无法与我们媲美。 我们的产品开创了全新的赛道,是全球首创的“中国创造”。市场上类似的产品虽然外观相似,但它们无法实现四季如春,即使配备了空调,外观也难以兼顾美观和实用性。我们正在与时间赛跑,力争领先全球。
项目投入
花费时间:6个月(2023年3月~2023年9月) 投入金额:3000万(用于开发全球首创户外一体式隐藏空调,车规级智能集成系统,抗台风棚架系统,全球领先技术的光、储、逆系统等,特大型智能环境实验房。产品已经拿到34项专利,其中发明专利1项“202322942051.3”,实用新型专利30项,外观专利3项)
达成情况
早在 2001 年,中艺股份就决定停止生产木质户外家具,因为我们意识到,砍伐森林会破坏生态系统。森林不仅能产生氧气,还能吸收二氧化碳,维持地球的生态平衡。出于直觉,我们意识到,砍伐树木意味着绿色的消失,而人类作为自然的一部分,不能脱离自然生存。后来,科学家逐步揭示了更多真相:在过去的 100 年中,二氧化碳浓度增加了 40%,而二氧化碳正是地球变暖的元凶。中艺股份在 2001 年就开始涉足太阳能灯的研发,因此,我们早已与太阳能光伏和电子产品结下了不解之缘,积累了丰富的经验和技术。 中艺股份,作为在户外家具行业深耕 25 年的领军企业,凭借全球领先的设计研发实力和近 1000 项产品专利,荣获多项国际设计奖项,深知人们在户外生活中面临的痛点与需求。我们的经验不仅能帮助我们满足客户的现有需求,还能挖掘出许多客户未曾意识到的潜在需求。许多客户甚至不知道,原来户外生活可以如此美好。作为国际户外家居领域的领导者,我们的产品在欧美市场深受高端用户的喜爱。在设计欧铂纳时,我们一直思考的是,如何让户外生活四季如春,随心所欲,追求极致的体验和美观?如何在为人类带来情绪价值的同时,还能兼具经济效益,并秉持环保理念?为了破解“户外生活靠天吃饭”的难题,我们结合了中国在光伏、储能、逆变器、空调,以及全球领先的制造业和供应链优势,再加上与由前华为高管组成的咨询团队的合作,天时地利人和,中艺股份最终决定推出一款能彻底改变人类户外生活方式的产品——全球首款智能观景棚“SMART PERGOLA”。该产品自去年推出以来,迅速惊艳全球,广受关注和喜爱。
Project Description
Letright Industrial Co., Ltd, a leader in the outdoor furniture industry with 25 years of experience, has introduced the world's first Solaryard All-in-One Smart Pergola. This revolutionary product incorporates cutting-edge technology to overcome challenges like insulation, soundproofing, and complex electrical systems, maintaining a comfortable temperature range from -20°C to 55°C. Its modular design is easy to install and relocate, requiring no foundation, and creates an all-weather outdoor space that acts like a filter, allowing people to enjoy nature's beauty in any season. This innovation fulfills the desire for a year-round, flexible, and aesthetically pleasing experience, serving as an ideal sanctuary for the mind, body, and soul. By utilizing photovoltaic technology, it reduces carbon emissions and contributes significantly to sustainable living. With regular maintenance and component replacement, its lifespan can extend up to 40 years. Moreover, the cost per square meter of the pergola is lower than that of traditional housing, making it a "movable real estate" that has a profound impact on human health and the planet's sustainability.
User Value
The smart pergola's design features five transparent sides, blending seamlessly with the natural surroundings. When the louvered roof is open, you can enjoy a gentle breeze, the sound of birds, and a full 360-degree view, perfect for stargazing. Closing the louvers, glass sliding doors, and shades turns it into a cozy, private sanctuary. Additionally, the Solaryard Smart Pergola features a central control system for easy, one-touch operation. A smart rain sensor automatically closes the top louvers if rain is detected, relieving you of any worries. Designed with precision and subjected to rigorous reliability testing, the smart pergola can withstand winds up to 16 levels, ensuring the safety of both the structure and its contents. Additionally, it includes a smart wind sensor: when wind speeds exceed level 7, the sunshade retracts and the louvers close automatically, protecting the smart pergola and its contents even when you're away. In the event of a typhoon or hurricane above level 12, it's advisable to relocate indoor items not designed for outdoor use and to open the sliding doors and louvers to reduce wind resistance, thus preventing the "parachute effect" and ensuring safety. For storms exceeding level 16, additional reinforcement is recommended to maintain absolute safety in extreme weather conditions. This innovative outdoor product not only provides economic benefits to commercial venues but also offers significant emotional and health advantages to residential owners. It opens new opportunities for cultural and tourism economic development. The Solaryard Smart Pergola offers endless potential applications. Whether in hotels, inns, corporate office buildings, or other sectors, the Solaryard Smart Pergola enhances space value and functionality, creating more business opportunities and possibilities for success.
Business Performance
Within one year and two months after its release, 1.the product has rapidly established the high-end outdoor brand image of OMBRA, achieving sales cases in multiple scenarios such as villas, high-end hotels, high-end homestay resorts, high-end restaurants, high-end office buildings, and high-end coffee shops. 2. The company's business model has been expanded from 2B to S2B2C. Since the product's launch, it has generated over 60 million yuan in revenue, and the gross profit margin of this series of products is the highest among all the company's product categories. 3. The sales channels have been rapidly expanded. The company has established its own sales network in countries such as the UK, the Netherlands, Spain, Germany, Denmark, the United Arab Emirates, Kuwait, Qatar, Saudi Arabia, the United States, India, Tahiti, the Philippines, and China. Due to the strong competitiveness of the product, it continues to attract channel partners to cooperate. 4. The product has an excellent NPS score, with over 50% of customers referring others.
Social Impact
Solaryard green energy smart pergola not only elevates outdoor living quality but also achieves energy efficiency and emissions reduction. This product does not rely on government subsidies for market success. In the U.S. and former European capitalist countries alone, there are 140 million potential garden-owning households. In China, the market includes approximately 200,000 guesthouses, 11 million villas, and a wide range of commercial spaces and urban furniture needs. This market is projected to reach a trillion-dollar scale. Amid declining foreign trade exports, this innovative product is set to open new markets for outdoor goods, significantly boosting China's exports and advancing Chinese innovation on a global scale. The smart pergola targets high-end consumers, with 20% of the global population controlling over 80% of the world's wealth. This will help create new consumption points, unleash fresh consumer potential, and support recovery during global economic downturns. Moreover, the production of smart pergolas is primarily domestic, which will create numerous jobs and utilize surplus domestic resources like aluminum and glass, fostering prosperity across the supply chain. Notably, over the next decade, it is estimated that 100 million solar-powered smart pergolas will be sold, generating 200 billion KWH of electricity. This is equivalent to 1.7 billion square meters of photovoltaic panels, reducing carbon emissions by 160 million tons annually (35% of the global annual increase). This will contribute significantly to addressing global carbon reduction challenges and support China's "30-60" dual carbon goals. This innovation fulfills the desire for a year-round, flexible, and aesthetically pleasing experience, serving as an ideal sanctuary for the mind, body, and soul. By utilizing photovoltaic technology, it reduces carbon emissions and contributes significantly to sustainable living. With regular maintenance and component replacement, its lifespan can extend up to 40 years. Moreover, the cost per square meter of the pergola is lower than that of traditional housing, making it a "movable real estate" that has a profound impact on human health and the planet's sustainability.
Team Structure
This project includes but is not limited to the participation of 9 full-time members, who are responsible for the following key areas: Design Committee: Meo, responsible for the design of the project, ensuring that the product meets the dual standards of aesthetics and functionality; Technical Committee: Bob, responsible for the research and development and implementation of technology, ensuring the innovation and feasibility of technical solutions; Marketing Committee: John, responsible for market sales and strategy formulation, ensuring that product positioning matches market demand; Sales Committee: Michael, responsible for the formulation and implementation of sales strategies, promoting product sales growth; Manufacturing Committee: Jay, responsible for the production and manufacturing process of the product, ensuring production efficiency and quality control; Service Committee: Amy, responsible for customer service and after-sales support, improving customer satisfaction and brand loyalty; Finance Committee: Suw, responsible for the financial management and budget control of the project, ensuring the economic benefits of the project; Quality Committee: David, responsible for the establishment and maintenance of the quality management system, ensuring that product quality reaches high standards; Cost Committee: Andy, responsible for cost control and benefit analysis, optimizing the project cost structure. Within the company, IPMT Director and Chairman:Ren LI, as the general person in charge of the project, intervened at all stages of the project to provide overall direction and decision-making assistance. In addition, various departments within the company (such as design, technology, marketing, etc.) intervened at the corresponding stages of the project to provide support and assistance in professional fields. External experts (such as industry consultants, technical experts, etc.) also intervened at key stages of the project, played the role of technical consultation and guidance, and provided valuable professional opinions and solutions for the project. At the same time, users and KOLs (key opinion leaders) also intervened in the market research and product testing stages of the project, and their feedback and suggestions played an important role in the success of the project.
Flow
1.Photovoltaic Energy Storage We successfully addressed the challenge of photovoltaic energy storage, ensuring a reliable power supply in fluctuating outdoor conditions. This was essential for maintaining consistent energy availability. 2.Advanced Outdoor Smart Integration Our smart integration technology has reached industry-leading levels. While companies like Huawei excel in smart integration, applying these technologies in outdoor environments is particularly challenging. Harsh conditions, such as 85°C temperatures and high humidity, can lead to semiconductor failures and screen malfunctions. By meeting automotive-grade standards, we achieved exceptional interference resistance, effectively isolating the inverter and storing 14.4 kWh of electricity daily. Our power supply logic prioritizes photovoltaic generation, using it as it is produced, then seamlessly switches to stored energy, and finally to grid power if necessary 3.Patented Built-in Air Conditioning We innovatively developed the built-in air conditioning system, a highly sophisticated patented technology. The indoor and outdoor units are seamlessly integrated, making the equipment nearly invisible and extremely quiet, achieving true "year-round comfort." This air conditioner features a 160-degree wide-angle airflow and operates efficiently in temperatures ranging from -20°C to 55°C. It maintains an indoor temperature of 26°C even when it’s 42°C outside, providing a refreshing experience, and keeps the indoor temperature at 18°C during cold winters, ensuring warmth. 4.Design and Patents Our product design incorporates superior insulation, soundproofing, and a complex circuit control system, integrating over 2,000 components. These achievements are beyond the reach of ordinary companies. We have secured numerous patents to ensure the uniqueness and leadership of our products. While competitors might try to circumvent our patents, doing so would incur higher costs, and their products would fall short in quality and aesthetics. 5.Market Position and Future Plans Our product has pioneered a new market segment, marking a global first as a "Created in China" innovation. While similar products may exist, they cannot achieve true year-round comfort, and even with air conditioning, they struggle to balance aesthetics and functionality. By partnering with exceptional collaborators and leveraging an extensive sales network, we aim to expand rapidly worldwide within the next two years, leaving competitors behind. We are racing against time to establish global leadership. These technological breakthroughs and our commitment to excellence set us apart, offering a truly unique and superior outdoor living experience.
Project Investment
Time spent: 6 months (March 2023~September 2023) Investment amount: 30 million (used to develop the world's first outdoor integrated hidden air conditioner, automotive-grade intelligent integrated system, typhoon-resistant scaffolding system, world-leading light, storage, and reverse systems, etc., and a large-scale intelligent environment laboratory. The product has obtained 34 patents, including 1 invention patent "202322942051.3", 30 utility model patents, and 3 appearance patents)
Project Achievements
In 2001, Letright made the pivotal decision to stop producing wooden outdoor furniture, recognizing the detrimental effects of deforestation on ecosystems. Forests play a crucial role in producing oxygen and absorbing carbon dioxide, thus maintaining the Earth's ecological balance. We intuitively understood that cutting down trees leads to the loss of greenery, and as part of nature, humans cannot thrive without it. Scientists later confirmed that over the past century, carbon dioxide levels have risen by 40%, significantly contributing to global warming.That same year, Letright began developing solar light, establishing a strong connection with solar photovoltaic and electronic technologies, and building substantial expertise and experience. With 25 years of leadership in the outdoor furniture industry, Letright is renowned for its world-class design and R&D capabilities, holding nearly 1,000 product patents and winning numerous international design awards. We have a deep understanding of the challenges and needs people face in outdoor living. Our experience not only enables us to meet current customer demands but also helps uncover many latent needs that customers themselves may not realize. Many are unaware of the potential for outdoor living to be so enjoyable. As a leader in the international outdoor furniture industry, our products are highly favored by high-end users in the European and American markets. When designing Solaryard, we continually asked ourselves: how can we create an outdoor living experience that feels like spring all year round, offering ultimate comfort and aesthetic appeal? How can we deliver emotional value while ensuring economic benefits and upholding environmental principles? To address the challenge of weather-dependent outdoor living, we leveraged China's strengths in photovoltaics, energy storage, inverters, and air conditioning, along with leading global manufacturing and supply chain advantages. We also collaborated with a consulting team composed of former Huawei executives. With the right timing, resources, and expertise, Letright launched a groundbreaking product set to transform outdoor living: the world's first Solaryard All-in-One Smart Pergola. Since its debut last year, it has captured global attention and admiration.
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