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Roborock Zeo Mini M1
Roborock Zeo Mini M1
母婴产品类 迷你洗衣机 3651 0 2024-01-05
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作品详情
中文 / English
作品简述
近年来,在亚洲,“女性意识”逐渐形成一个趋势,对女性角色的描述也从刻板印象里的贤良、顾家,到现在的独立、自强,并在各个领域里,当代女性都展现着自身的魅力。她们对于健康且专业的洗护需求急速提升,目前市场上的迷你洗烘一体机产品较少,且效果不佳。M1精致小巧,并利用自研的烘干优势,恰好可以弥补市场空缺,20种洗烘模式,针对不同的贴身衣物,提供不同的洗烘策略,为用户提供更加健康洗涤和专业烘干的洗烘体验。我们力求小巧、无压迫、无攻击性的外观。于是我们经过多次对型体的推敲,通过圆润的造型来减小体量带来的压迫感。于是我们打破传统,用圆润曲面包裹内部元器件,搭配渐变的透明门组件、缩小维度的底座,增添了轻盈感。机身以白色为主,能够与各种室内空间相协调,其表面搭配类似鹅卵石般细腻的纹理,带来了良好的触感的同时也便于清理。显示操作区与门体的高度集成,减少了不必要的分件,环保且节约空间。渐变透明的视窗,让人感觉到洗涤过程中的新鲜感和成就感,光滑表面也同样是便于清洁的。操控显示区域与门体高度集成,略微倾斜的面板,适合多种高度和使用场景,也可通过手机app选择更多不同的模式,更有针对性的洗烘衣物,出门在外也可知晓洗衣状态。 20种洗衣模式,为用户提供不同的专业洗烘体验。特色的高温煮洗功能,还搭配UVC高频短波紫外线照射功能,可有效去除HPV病毒和大肠杆菌、白色念珠球菌等;另外针对局部污渍特点,专门调节去渍程序,阶梯水温溶解血渍等各种特殊污渍;母婴级洗衣机认证,也为不同时期的女性,提供特殊的关爱。
用户价值
当前市场无论是单功能洗/烘产品、小型洗烘一体机还是壁挂洗衣机,都会对用户的空间、时间和防止环境有较高要求。这款洗衣机其将延承石头自研的分子筛低温烘干技术,可实现快速有效且不伤衣物的烘干效果,多种洗烘模式,针对特别的污渍,采用特别的程序,DD直驱变频电机,洗涤动作更精细,满足不同的用户人群,实现精准、小量快速洗烘,提高生活质量,满足健康需求。石头利用自研的烘干优势,恰好可以弥补市场空缺,为用户提供一款健康洗涤+专业烘干的洗烘产品,解决洗烘效果不好的痛点。
商业表现
双十一期间销量6000+台,天猫平台同品类第三
社会影响
石头从来不做跟随者,将黑科技分子筛应用到洗烘一体机,才能让洗烘一体机真正烘的干,让人们告别洗衣晾衣,我们依然在解放具体的双手,科技不是目的,人才是。 石头迷你洗烘一体机,秉承这一理念,采用一体成型设计(uni-body),尽量避免拆分更多零件而带来的材料和相应物料的浪费,产品功能上可大幅降低机体共振,整体机身材料采用抗UV材料,延长产品生命周期时的最佳状态。 现在,石头迷你洗烘一体机已经上市,获得了亚洲市场用户的好评,尤其是不同年龄段的女性,解放双手,让更多的时间属于自己,做她想做的事。
Project Description
In recent years, "female consciousness" has gradually become a trend in Asia. The perception of women's roles has evolved from being solely virtuous and family-oriented to being independent and self-reliant. Contemporary women are demonstrating their capabilities in various fields. Their demand for healthy and professional washing and care services is rapidly increasing. However, there are few mini washer-dryers on the current market, and their performance is subpar. M1 is delicate and compact based on its self-developed drying technology, perfectly filling the market gap. It offers 20 optional washing and drying modes as well as different washing and drying strategies for various types of intimate clothing, delivering a healthier washing and professional drying experience for users. Although the size is restricted due to the unique Dryer Module, we strived to achieve a compact, unoppressive, and non-aggressive appearance during the design process. After numerous revisions to the shape, we selected a rounded shape to mitigate the sense of oppression brought about by the volume. Breaking away from the convention, the internal components are wrapped with smooth curved surfaces. Together with gradient transparent door components and a reduced-dimension base, the overall looks light. The body is primarily white, harmonizing with various indoor environments. Its surface features a delicate pebble-like texture, which is pleasant to touch and easy to clean. The display control area is highly integrated with the door to reduce unnecessary components, which is environmentally friendly and space-saving. The graduated transparent window allows users to monitor the washing process, and its smooth surface also facilitates cleaning.
User Value
In the current market, whether it's a washer/dryer, a compact all-in-one washer-dryer, or a wall-mounted washing machine, it has high demands on users' space, time and environmental protection. This washing machine will incorporate Roborock's proprietary Zeo-cycle™ low-temperature drying technology to achieve fast, effective, and gentle drying of clothes. It offers multiple washing and drying modes, specialized programs for different stains, and a DD variable-frequency motor for more delicate washing actions. It caters to diverse user groups, offering precise, small-volume rapid washing and drying to meet high-quality and healthy demands. Capitalizing on Roborock's proprietary drying technology, this product perfectly fills the market gap, offering users healthy washing and professional drying, addressing the pain point of subpar washing and drying results.
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