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平行时空
Parallel spacetime
商业空间类 艺术装置 2541 0 2023-12-21
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作品简述
该项目一个以“平行时空”为主题的沉浸式艺术空间。设计团队解构了商业艺术,将品牌实验室与下沉式高端零售相结合,融合了科技、艺术与时尚,引领了全新的时尚生活方式。 成都SKP-s空间把艺术与故事作为贯穿所有场景的灵魂主线。设计团队通过传统艺术风格与现代科技语言的结合,塑造沉浸式的场景,以诠释“平行空间”的概念。
用户价值
SKP-S一贯致力于挑战传统的零售定义,创造出一个个超乎寻常的世界。北京SKP-S构建出了“移民火星”的艺术场景,用沉浸式空间体验,戳中新消费主力的嗨点,把购物变成一种探索;而西安SKP-S则以“重生”为主题,再造现象级新美学,将科技、艺术和时尚进行融合,颠覆传统业态。为延续这一理念,成都SKP-S构建了一个乌托邦式的“平行世界”,赋予品牌更多可能性,打造实验性的沉浸式百货商场,开启现代购物模式的变革。其中最具标志性的艺术装置,便是“猩猩的太空漫步”,其借用经典猩猩形象雕塑,并结合仿生机械与动态模拟等技术,令整个场景栩栩如生;再加以现代感的机械动感装置,使整个空间呈现出未来科技感。 而另一个值得一提的,便是名为“共生”的艺术装置。当枯败的胡杨触碰到现代科技,古老的生命就以新的方式得以延续,数字也拥有了文化载体,二者互利共存,相辅相生,一如当下社会多元性的意识形态,引发观者的思考。
商业表现
该项目创新性地将艺术与商业相结合,使得该空间兼具艺术、科技与时尚元素,预计将会吸引众多消费者与艺术爱好者的兴趣,从而提升零售商品销量。 成都SKP-S中的艺术装置,如“猩猩的太空漫步”和“共生”,将经典生物雕塑艺术形象与现代科技元素相结合,为整体艺术空间营造出未来科技感的氛围,强大的视觉冲击力带给人深刻的印象,预计将会成为品牌的标志性元素,进而提升品牌的知名度和影响力。
社会影响
该项目不仅将品牌实验室与高端零售相结合,为零售行业带来了新的商业模式,而且还将艺术融入商业,令购物变成了一场艺术之旅,引领了一种全新的时尚生活方式。这种结合将会激发了其他零售商的创新积极性,鼓励更多的品牌参与新商业模式的设计。 此外,设计团队还将共生理念融入了艺术装置,强调了自然与科技的共存关系,传达了可持续发展的重要性,激发人们对环境保护的关注。
项目投入
该项目从立项到设计交付、制作完毕、落地安装结束花费了1年的时间,于2021年12月立项,2022年12月竣工落地。 【平行时空】的两组装置总价约一千二百万元人民币
达成情况
项目的初心是打造一个以“平行时空”为主题的沉浸式艺术空间,以艺术与科技的融合吸引消费者。而该项目不仅实现了这一目标,还超出了预期,成为了一个备受欢迎的零售商城,为用户提供了独特的购物体验,推动零售行业向更创新地方向发展。 其中最具标志性的部分便是艺术装置。设计团队通过传统艺术风格与现代科技语言的结合,塑造了栩栩如生的场景,完美诠释了主题理念。
Project Description
This is an immersive art space themed around "Parallel Spacetime". It cleverly deconstructs the norms of commercial art, blending brand labs with the allure of a sunken, high-end retail plaza. This setting envelops visitors in a dynamic mix of high-tech, art, and fashion, setting the pace for a new lifestyle trend. The entire scene design of SKP-S in Beijing revolves around art and storytelling. Here, traditional artistic styles and cutting-edge technology are seamlessly fused, creating an intensely immersive ambience that perfectly captures the essence of the design theme, Parallel Spacetime.
User Value
SKP-S is committed to pushing the boundaries of traditional retail, continually rolling out a series of spatial designs that go beyond the ordinary. In Beijing, SKP-S has created an artistic space themed on "Walking on Mars", transforming shopping into an immersive exploration journey that appeals to the emerging consumption force. In Xi'an, it has adopted a phenomenal aesthetic approach themed around "Rebirth", redefining traditional retail with a fusion of high-tech, art, and fashion. Following this innovative path, SKP-S in Chengdu has created "Parallel Spacetime", a utopian world that unlocks infinite possibilities for the brand. This endeavor unveils an experimental, immersive department store that revolutionizes the very essence of contemporary shopping. The iconic art installation, "A Space Odyssey", reimagines the classic imagery of orangutans through sculpturing, animated by cutting-edge bionic machinery and dynamic simulations. The incorporation of mechanical motion devices further evokes a futuristic ambience. The "Mutualism" installation further highlights this project. Advanced technology works its magic to revive the once withered Populus euphratica, showcasing its timeless beauty in a novel form. Here, digitization is elevated to an art form steeped in cultural significance. This interplay mirrors the essence of Mutualism, much like the convergence of various ideologies prevalent nowadays. This art installation invites passers-by to pause and ponder, inspiring deep contemplation.
Business Performance
This project introduces a fresh artistic perspective to retail environments, masterfully blending art, high-tech, and fashion to captivate both shoppers and art aficionados. It is anticipated to positively influence sales performance. At SKP-S Chengdu, art installations like 'A Space Odyssey' and 'Mutualism' are in the limelight. These pieces offer a creative interpretation on the classic images of various creatures, transforming them into artistic sculptures with an added touch of cutting-edge technology, ultimately evoking a futuristic ambiance. These installations do more than just create stunning and lasting visual impacts; they are key in establishing a unique identity for the brand, enhancing its recognition and influence.
Social Impact
The fusion of brand labs and high-end retail heralds a fresh business model to the retail sector. By weaving art into a commerce space, it turns a routine shopping trip into an artistic journey, ushering in a new lifestyle trend. These approaches will inspire other retailers and motivate more brands to experiment with and develop their own unique business models. Additionally, the design team has skillfully encapsulated the concept of mutualism in an art installation. This piece highlights the symbiotic relationship between nature and technology, stresses the importance of sustainable development, and goes further to ignite a heightened awareness of environmental conservation among its viewers.
Project Investment
The journey of this project, from its initiation to designing, manufacturing, and finally installing, was a year-long venture. It began in December 2021 and came to fruition in December 2022. The total cost for the two "Parallel Spacetime" installations came to about 12 million yuan.
Project Achievements
The goal set for this project was to create an immersive art space themed around "Parallel Spacetime", drawing in consumers with a blend of art and technology. It has not just met but soared beyond the initial aspiration, evolving into a must-visit retail destination that not only offers a distinct shopping experience but also drives forward-thinking in the retail industry. At the heart of this space are the art installations. These pieces beautifully merge traditional artistic methods with modern technological innovations, creating lively scenes that flawlessly reflect the design theme.
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