The digital art exhibition, Civilization in Archaeology, produced by Yangbo Digital Art Exhibition Co., Ltd., a subsidiary of the China Media Group (CMG) of the People's Republic of China. Under the guidance of the Administration of Cultural Heritage of the People's Republic of China, utilizes advanced cloud computing and digital technologies (digital design, exhibition design, cloud rendering, cloud computing) to authentically recreate ten key archaeological sites of the Chinese civilization research project, providing an accurate representation of the exhibition spaces of the Chinese civilization 5,000 years ago. In this digital art exhibition, users can enter various historical civilization exhibition spaces through digital avatars. By engaging in space exploration, interactive communication, social sharing, etc. Visitors can experience an immersive journey through time, gaining insights into the appearance and knowledge of the Chinese civilization from 5,000 years ago.

Innovation in the structure of exhibition experience, upgrading digital museum experience from "pixels" to "voxels." Currently, the main online exhibition formats in museums are "pixel-based" displays, which are primarily web-based presentations of artifacts or panoramic photographs capturing the entire offline museum. These exhibition experiences still rely on 2D pixel-based perceptions, which have limitations in conveying information about the size of artifacts, the authentic historical context, the appearance of artifacts when they were in use, and the overall form of civilizations. The "Civilization in Archaeology - Chinese Civilization Research Project Digital Art Exhibition" introduces an innovative "voxel-based" exhibition format, where viewers enter 3D cultural and museum spaces through digital avatars. They can interact with 1:1 scale city walls, participate in ritual activities, engage in conversations with digital characters within the scenes, and interact with artifacts, allowing them to experience the cultural charm of civilizations in agriculture, craftsmanship, water management, religion, and more, while learning about artifacts. 2) "Experience through a single link" - Cloud rendering technology enables a new experience museum exhibition. Based on the Unreal Engine 5, the digital exhibition utilizes Alibaba Cloud's cloud rendering technology to achieve real-time and high-precision rendering. Users can access and experience the exhibition through a single link on various devices (PC, mobile, pad, VR). The cloud technology's elastic scalability ensures dynamic support for a large number of users visting, providing real-time online experiences for 10 to 10,000 people. This creates a new museum exhibition space that enables real-time interactive communication and remains open 24/7. 3) "New discoveries = New exhibitions" - An ever-growing museum exhibition . Unlike waterfall-style development seen in game products with cultural and museum knowledge , the agile development capability supported by Alibaba Cloud's cloud rendering product allows the "Civilization in Archaeology - Chinese Civilization Research Project Digital Art Exhibition" to respond in real-time to new archaeological discoveries, updates in academic knowledge, and improved interactive games. This enables the exhibition to have "real-time" content updates and releases. New archaeological findings and updated academic knowledge can be promptly incorporated into the digital exhibition space, continuously improving and enriching the content of this digital realm.

● The "Civilization in Archaeology" digital art exhibition was selected for the recommended list of summer cultural and sports programs by the China Media Group in 2023. ● The "Civilization in Archaeology" digital art exhibition became one of the four innovative achievements of the China Media Group in 2023, and was released at the 2nd Global Media Innovation Forum. ● It was exhibited at the 2023 China International Fair for Trade in Services, and received the honor of being one of the top ten cases of cultural and tourism technology innovation applications in Beijing in 2023. ● The "Civilization in Archaeology" digital art exhibition launched its global tour at the United Nations headquarters on June 27, 2023, and had subsequent exhibitions in countries such as the United Kingdom, the United States, Peru, Japan, and Egypt. ● The "Civilization in Archaeology" digital art exhibition won the 2023 Red Dot Design Award (Brand Design and Communication category). ● Its relevant commercial performance has been reported multiple times on the CCTV NEWS, China Media Group channels, including the News Broadcast on May 27, 2023, the News Broadcast on June 4, 2023, the News Broadcast on June 29, 2023, and Morning News.

1. In-depth study of the ten ancient civilization sites from the Chinese Civilization Research Project: The team initially studied the National Research Project on tracing the origins of Chinese civilization as a whole, understanding its background, scale, and mission value. They specifically focused on the ten key civilization sites, including Sanxingdui, Liangzhu, Lingjiatan, Erlitou, Taosi, Hongshan, Yinxu, Shijiahe, Shimao, Jiaojia . This involved on-site visits, museum research, expert consultations and interviews, studying cultural relics, historical and documentary materials. 2)Development of exhibition curation and experience design: Under the guidance of the expert team from the Administration of Cultural Heritage of the People's Republic of China, the Digital Art Exhibition team has completed the overall curatorial proposal of the "Exploring the Origins of Chinese Civilization" exhibition. The work mainly includes: overall exhibition objectives, selection of ten heritage sites, selection of core exhibition scenes for the ten heritage sites, planning of core envoys representing each civilization, planning of core cultural relics for each civilization, planning of multimedia interactive experiences for each civilization, and more. 3)Digital Creation and authoritative certification of digital assets: Under the guidance of the archaeological expert team, extensive historical research and expert interviews, the construction of the digital world was accomplished, incorporating the 5000-year-old terrain, river networks, vegetation, animals, and buildings. With the guidance of archaeological experts, aspects such as the height, clothing, movements, and accessories of the characters within the scenes were meticulously crafted, resulting in the creation of digital virtual character assets. Finally, the scene assets, character assets, music, and sound effects assets were integrated within the Unreal Engine 5 and combined with frontend UI design to complete the overall frontend asset construction. 4）Digital optimization and user experience testing: The team integrated the frontend digital assets with backend functional modules (account, asset, point, and character modules) and conducted comprehensive checks, including asset review, user experience testing, sentiment analysis, logic review, design checking, and functionality review. After multiple rounds of testing and optimization, the project entered the pre-launch stage. 5） Launch and dynamic operation support: After optimizing the UE project files, they were packaged and placed on the Alibaba Cloud rendering platform, driven by the cloud rendering service. Meanwhile Ali team provided comprehensive technical operation and maintenance support to ensure smooth operation of the exhibition.