AVATRON x 英雄金笔套装
AVARAR X HERO Pen gift set
家庭办公类
钢笔礼盒套装
3422
2023-11-14
Like(0)
Favor(0)
Share(0):
Details
Chinese
/
English
作品简述
这是阿维塔科技与英雄钢笔联名定制开发的金笔礼盒,选取‘英雄100’这只具有里程碑意义的钢笔为核心,全新定制墨黑色,采用阿维塔品牌色----青柠绿,通过手工珐琅工艺点亮钢笔关键性体验点。从中国传统文化中山川河流中汲取灵感,全新设计便携式笔盒与墨水瓶。传统工艺与现代加工的结合,形成历史文化与现代艺术的传承。意在用现代设计语言重塑了“中华民族历史上里程碑意义的钢笔品牌”,向用户传达书写文化的博大与延绵不息,激发人们对书写文化与历史传承的热情。
用户价值
通过现代设计语言,将‘英雄100’这只历史悠远且意义非凡的钢笔重新焕发新生。全新开发的笔盒与墨水瓶赋予山川河流文化寓意,为用户带来经典产品体验传承与现代设计情感价值。
我们希望通过这款产品,让用户在每一次书写的过程中,都能深深感受到这份来自历史和现代的独特韵味。这不仅仅是一款产品的创新,更是对中国传统文化和现代设计美学的深度诠释,为用户的书写体验带来一种全新的情绪感受。
商业表现
产品在AVATR APP内发布后获得用户广泛讨论,引起了用户对英雄品牌以及年少时关于书写的回忆以及对现代电子产品的一些思考,带动了社区用户书写钢笔字的小风潮。
同时被公司作为高级礼品赠送给重要合作伙伴,以表达双方合作的重要性与紧密关系。
社会影响
阿维塔希望寻找一些对于中国历史文化有独特意义的传统品牌,通过现代设计的重塑,在保留品牌产品独有特色的基础上,带来一些现代美学的传播,从而延续品牌的精神。
英雄钢笔品牌是国民级民族品牌,拥有近百年历史。‘英雄100’是新中国成立后自主研发的,从笔尖圆滑度、漏水温差、吸水量等11项指标上超越派克钢笔的第一款钢笔。
阿维塔以“英雄100”这只里程碑意义的钢笔作为起点,通过现代设计结合传统手工重塑历史经典,并根据使用场景全新设计了墨水容器与便携式笔盒,希望通过更加符合现代审美的全新设计与巧思,唤醒人们对书写的乐趣。
Project Description
This is a gold pen gift box co-branded and custom-developed by Avatr Technology and Hero. The 'Hero 100', a landmark fountain pen, is selected as the core of the new customized ink black color, with Avatr's brand color ---- lime green, which illuminates the key experience points of the pen through the handmade enameling process. Being inspirating by the mountains and rivers of traditional Chinese culture, the portable pen case and ink bottle are designed. The combination of traditional crafts and modern processing creates a legacy of historical culture and modern art. It is intended to recreate the "milestone fountain pen brand in the history of the Chinese" with modern design language, to convey to users the vastness and continuity of the writing culture, and to inspire people's passion for the writing culture and the inheritance of history.
User Value
The 'Hero 100', a fountain pen with a long and significant history, is revitalized through modern design language. The newly developed pen case and ink bottle are imbued with the cultural symbolism of mountains and rivers, this bringing the user a classic product experience and the emotional value of modern design.
We hope that through this product, users can deeply feel the unique flavor of history and modernity in every writing process. This is not only a product innovation, but also a deep interpretation of traditional Chinese culture and modern design aesthetics, which brings a new emotional feeling to the user's writing experience!
Business Performance
After the product was released in AVATR APP, it was widely discussed by users, arousing their memories of the Hero brand and their youthful memories of writing, as well as some reflections about modern electronic products and driving a small trend of pen writing among the community.
At the same time, it was presented as a high-class gift to important partners to express the importance of cooperation and close relationship between the two sides.
Social Impact
Avatr hopes to find some traditional brands that have unique significance to Chinese history and culture, and continue the spirit of the brand by reinventing them through modern design and bringing some modern aesthetics to spread them while retaining the unique characteristics of the brand's products.
The Hero pen brand is a national-level national brand with a history of nearly 100 years. 'Hero 100' is the first pen independently developed after the founding of China that exceeds Parker fountain pens in terms of 11 indicators such as nib roundness, leakage temperature difference and water absorption.
Taking the "Hero 100" as a starting point, Avatr reinvented the historical classic by combining modern design with traditional crafts, and redesigned the ink container and portable case according to the usage scenarios, hoping to awaken people's joy of writing through a new design and ingenuity that is more in line with modern aesthetics.
User Name
{{ item.email }} {{ moment(item.meta.createAt).format('YYYY-MM-DD HH:mm:ss') }}
Replied: {{ item.mentioned }} {{ item.content }}
Reply