作品简述
鼻精灵只为给宝宝最天然、最纯净、最安全的产品。夏季的到来,蚊子防不胜防,特针对敏感肌肤宝宝设计,来应对被蚊虫叮咬后的快速止痒,舒缓肌肤不适。水基配方更清爽;植萃成分更安全。
用户价值
特针对敏感肌肤宝宝设计,来应对被蚊虫叮咬后的快速止痒,舒缓肌肤不适。水基配方更清爽;植萃成分更安全。创新“小蛮腰”瓶身设计,符合人体工学,握持使用舒适,方便宝宝独立使用;日本进口海绵头,涂抹更均匀,不漏液不沾手;户外、旅游、出差、聚餐多场景使用,瓶身小巧、美观,可随身携带;舒缓蚊虫叮咬、皮肤敏感、红肿瘙痒、痱子湿疹荨麻疹等多种皮肤不适。
有鼻精灵 蚊虫叮咬也不怕!
商业表现
该款产品是专为儿童设计打造的止痒舒缓类产品。该产品为更多家庭在多场景中(居家、户外、旅行等)提供了抗敏的解决方案。该产品上市以来,获得众多用户的青睐。在线下展会上赢得现场消费者和经销商的一致好评与大量订购,产品也一售而空。同时,主流门户媒体、超过100+知名意见领袖主动推荐该款产品,也一跃而升为店铺的人气爆款。
社会影响
该款产品小巧便携,弧形海绵口直接涂抹于皮肤红肿处,满足了消费者对便捷、创新与实用的止痒产品需求,并且打破了常规的以家长主导的使用方式,增加了宝宝自主体验的乐趣。为亲子日常居家或出行中,产生非常充盈的交互体验。
团队组织
此项目共有研发部、市场部、数据部等3个主力团队参与协作,做到了前置化用户核心诉求与痛点调研,深入市场中竞品的多维度分析,并有效提取信息融入到我们的创新研发当中。
达成情况
做该项目初心意旨在为敏感肌宝宝而研发,用天然原料、植物配方给与初生娇嫩肌肤的抗敏呵护,让妈妈在给宝宝使用时更放心。也是品牌作为新西兰国民级的健康护理品牌,坚持将科技、自然的成分结合,专研出安全健康的的产品战略。该产品在上市后,不仅获得在母婴圈获得了成良好口碑,也被线下KA渠道、婴童店铺主动推荐。
Project Description
BEGGI only gives baby the most natural, the most pure, the most safe products. The arrival of summer, mosquitoes are impossible to prevent, specially designed for sensitive baby skin, to deal with the rapid itching after mosquito bites, relieve skin discomfort. Water-based formula is more refreshing; plant extract ingredients are safer.
User Value
Specially designed for babies with sensitive skin, to cope with mosquito bites after quick itching, relieves skin discomfort. Water-based formula is more refreshing; plant extract ingredients are safer. Innovative "small waist" bottle body design, ergonomic, comfortable to hold and use, convenient for babies to use independently; Japan imported sponge head, smearing more evenly, no leakage does not touch the hand; Outdoor, travel, business trip, dinner, multi-scene use, small and beautiful bottle, can be carried; Relieve mosquito bites, skin sensitivity, red swelling itching, prickly heat eczema urticaria and other skin discomfort;
BEGGI protects you from mosquito bites.
Business Performance
This product is designed to relieve itching and relieve itching for children. The product provides anti-sensitization solutions for more families in multiple scenarios (at home, outdoors, travel, etc.). Since the product came to market, it has gained the favor of many users. In the offline exhibition, we won unanimous praise and a large number of orders from consumers and dealers, and the products were sold out. At the same time, the mainstream portal media and more than 100 well-known opinion leaders actively recommended this product, which also rose to the popularity of the store.
Social Impact
This product is small and portable, and the curved sponge mouth is directly applied to red and swollen skin. It meets consumers' demand for convenient, innovative and practical antipruritus products, and breaks the conventional parent-led use way, increasing the fun of babies' autonomous experience. For parents, stay home or travelling, produces a very full interactive experience.
Team Structure
This project consists of three main teams, including the R&D department, Marketing Department and Data Department. We have realized the pre-processing core demands and pain point research of users, in-depth multidimensional analysis of competitive products in the market, and effectively extracted information into our innovation research and development.
Flow
Differentiated industrial design concept is emphasized in the process, which is different from the bottle antipruritic solution with spray or direct rubbing. We propose a new and high-quality smear-the diameter of the bottle mouth is increased, and the seepage cotton is set to block the liquid in the bottle, and the amount of liquid can be effectively controlled by the pressure of the seepage cotton when it contacts the skin, so as to prevent a large amount of liquid from coming out. At the same time, the sponge is gentle and skin-friendly, easy to apply, and the user's hands do not need to be in direct contact with the skin, which can effectively avoid the spread of liquid on the hands and bacteria, and improve the safety of antipruritic.
Project Investment
One year. One million
Project Achievements
The initial intention of this project is to develop for sensitive baby skin. Natural materials and plant formula are used to give anti-sensitive care to the newborn delicate skin, so that mothers can feel more safe when using for babies. As a national health care brand in New Zealand, the brand adheres to the combination of science,technology,and natural ingredients to develop a safe and healthy product strategy. After its launch, this product not only gained a good reputation in the maternal and infant circle, but also was actively recommended by offline KAs and baby shops.
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