W-Kid Foot Health Guardian aims to help children achieve healthy foot development. The designers have studied the developmental characteristics of children's feet and combined ergonomics, biomechanics, sports medicine, and skin health management to create a unique bionic foot shape. Additionally, the upper is made of elastic natural fibers and the insole is made of anti-bacterial mugwort material with a humidity detection module to ensure a dry interior and enhanced wearing comfort.

1. The parallel three-dimensional shoe toe design offers enough space for the toe, which enhances children's spatial perception and toe grip for better and healthy arch development. 2. The TPE sole is equipped with a protective frame on the side and rear of the shoe to balance the gait and improve the stability of the shins. 3、Based on the big data of the children's foot model, the product creates a skeletal modular structure outsole with zoned softness and hardness, to make the bottom of the foot in a natural state, allowing the baby's brain to better perceive balance and promote healthy gait development. 4. The left and right feet are visually zoned to help children foster a sense of order. 5. The Braille sizing equipped on the side of the shoes makes it easy for blind users to purchase and reflects the care for the disadvantaged.

The project has achieved online-offline coverage, with an accumulated exposure of 2,000,000 on online social media platforms. This project is favored by new-generation parents, especially the W Kid Foot Health Guardian for toddlers, which is called by netizens as "Paw Paw Shoes". The offline shops have been stationed in many cities in the north and south of China with over 300 shops. Additionally, domestic mainstream media such as Netease, Sohu, Baidu, and Tencent have reported on the product. As the first medical enterprise that cross over to shoes in China, we have empowered foot health with health technology and gained great attention in the industry in the hope to change the highly fragmented children's shoe market.

This ergonomically designed foot health shoe for children can help toddlers to exercise their plantar muscles and foot perception. No longer a simple wearing shoe, this product is equipped with gait-assisting functions to adapt to the growth stage in a healthier and more comfortable way. Meanwhile, the brand's new brand concept of "enabling children to grow naturally and guiding little feet to grow healthily" leads parents to think and pay attention to the needs of their children's healthy development. The healthiness research of the project has already reached a cooperation agreement with the China Leather Footwear Research Institute. In the future, the two parties also plan to sign a strategic cooperation agreement on the development of the Chinese Children's Foot Type Database, which will contribute to further improve the research on children's gait health.

Designers: Xiao Junnan, Zhu Yujing Structure: Xiao Junan, Zheng Lanzhong Producers: Xiao Junnan, Qi Haiying Marketers: Zheng Lanzhong, Ren Xueyu Mr. Wang Zhanxing from China Leather & Footwear Research Institute was hired to give advice on foot data. 200 school-age children from Dongguan’s Xinyuying Kindergarten and Santun Kindergarten attended the fitting trial.

W-kid is a children’s shoe brand under Winner Medical. It has inherited the same good quality of Winner Medical in its 30-odd years of history and has been prepared for 2 years before it finally came out. The research and development of the brand’s products is a journey full of unknown and challenges. We cooperated with the China Leather & Footwear Research Institute on technologies, upgraded shoe-making equipment and formulated a set of manufacturing process specifically for children's shoes. Moreover, environmentally friendly materials are used in the making of various products and all shoes on the market have passed 18 strict tests to ensure their safety. Within 2 months after the brand was created, W-kid have obtained several patents.

1-2 million RMB in 2 years

The project aims to design a healthy shoe for toddlers. Through a multi-dimensional analysis of ergonomics, biomechanics, sports medicine, and skin health management theories, a shoe with gait-assisting functions for children was designed for children's healthy arch development. Inheriting the 30-year quality tradition of Winner Medical, the project follows the core values of "comfort, safety, and eco-friendly", and is dedicated to scientific and effective foot care. Our project allows children's little feet to grow naturally and healthily, and become the guardian of children's foot health.