This is a set of anti-colic baby bottles that mimic a natural breast. It features minimal components, easy installation, easy cleaning and no milk residue. With a novel anti-colic structure and a special nipple shape, it reduces inhalation of air when sucking milk, avoiding symptoms such as flatulence, spitting up milk, burping and abdominal pain. The design also enhances the coordination between the jaw, lips, teeth and tongue and promotes oral growth. Moreover, the simple, aesthetic appearance and soft, delicate feel can improve user experience.

As a functional bottle, this product has made an effort to improve the anti-colic system on the basis of actual using scenarios. It achieves separation of air and liquid in different feeding periods, minimizing the occurrence of flatulence and choking. In addition, the natural shape of the nipple that imitates the mother’s breast makes it more acceptable to babies while reducing, to a certain extent, physical stress during feeding with a bottle.

This product is different from other anti-colic bottles on the market that generally have too many components yet unsatisfactory performance and are difficult to clean. It has improved the acceptance of anti-colic bottles among users. In the second month after its launch, the product prompted record-high discussion about anti-colic bottles on social media, spreading scientific knowledge of this type of bottle among mothers while increasing the influence and reputation of the product in the maternal and infant sector. Meanwhile, sales volumes are rising. Monthly sales have reached record highs, making it an emerging new force with great potential in the industry.

When using traditional bottles, babies tend to swallow milk bubbles, causing stomach bloating, pain, burping, vomiting and other symptoms. Since there are few quality anti-colic bottles on the market and customers lack the ability to choose good products, the design team created this bottle to differentiate from other brands with its superior performance and provide users with a uniform and effective anti-colic solution. The detachable nipple and cap ring, coupled with the independent sealing hood, allow the bottle to be used as a container when the nipple is off to carry snacks, solid supplements, etc., improving the utilization rate and value of the product so as to achieve sustainable development.

The team of the project consists of 10 full-time employees. They are charged with different responsibilities including preliminary market research, identification of market demand, product appearance design, structure design and packaging design, project data collection, project documentation, and final product validation.

1. Establish clear objectives: focus on project demand in project integration management and avoid gold-plating and scope creep. 2. Formulate tasks and assign responsibilities: effectively break down the project, develop a clear and definite work breakdown structure (WBS), define the scope of work for each team member and strictly execute tasks according to the plan. 3. Track and check the project at any time: harness the prototyping approach, the iteration burndown chart and other tools to achieve visualization and transparency of information, clarify project goals and follow up project progress. 4、Final project acceptance: test and assess the performance of each product, identify possible problems and deficiencies in the project, and make final revisions to ensure the successful completion of the project.

It took nearly two years from project inception to design completion.

To overcome the weakness of traditional bottles, this product has made scientific, innovative changes in its shape and structure. It reduces inhalation of air when sucking milk, avoiding symptoms such as flatulence, burping and abdominal pain thanks to an anti-colic structure and a special nipple shape. So far, it has achieved great success with market recognition. The brand is committed to the research of infant feeding. It always maintains scientific rigor throughout the design and R&D of its products, and strives to offer users better using experience and a quality life with premium, safe products. Since 2016, the brand has sold its products to more than 60 countries, serving over 18 million families. It has won many domestic and international awards in the maternal and infant industry.