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zai Hause宅好家4v锂电调螺丝刀
zai Hause 4v lithium battery screwdriver
机械工业类 居家电动工具 5492 0 2022-01-01
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作品详情
中文 / English
作品简述
在我们设计过程中 我们发现螺丝批在使用中存在一个很大的用户痛点,可能我们在组装一个家具的时候,经常会遇到不同型号的螺丝头,以往的解决方案就是会单独附赠一个螺丝批头的盒子,这样的解决方案就会存在使用不方便,分别存放容易丢,所以我们讨论出了螺丝批头集合在螺丝批内部的想法,经过多次在螺丝批头数量和尺寸的调试,最终解决了这个问题。在整个使用感受上大大提升。
用户价值
在外形设计中我们希望能定义出一款生活化场景的产品,我们体验了很多的样品 大多是为了手感和人机对造型进行很夸张的设计,塑料和硅胶的组合会不显精致感,另外一种会因为极致的简约,而忽略到产品的人机,这点在威汉是很大的问题,所以我们在整个设计过程中也是对外形和颜色进行多次探讨。最终确认目前简约,干净,科技的产品定位。通过深灰色为基础色,搭配圆弧形蓝色的灯光提示组成全新的产品pi,并在其他产品中延续。 产品的设计中没有延续工具那种工业感,我们创新性的将其定义为家用工具美学,所以产品最终落地表现出来的效果更加简约,科技,易用,易收纳。
商业表现
目前该产品主要是在线上和线下进行售卖,线上的主要渠道比如在小米有品上初次上线众筹就获得了超过600%的众筹率,并且在也是被认定为核心爆品,其销量也一直是平台靠前。目前依然小米有品是工具口碑榜第四名,获得97%的用户好评。
社会影响
产品的设计中没有延续工具那种工业感,我们创新性的将其定义为家用工具美学,所以产品最终落地表现出来的效果更加简约,科技,易用,易收纳
团队组织
No1.设计师 中文:夏爽 英文(姓,名-拼音): No2.设计师 中文:王亮俊 英文(姓,名-拼音): No3.设计师 中文:顾寅佳 英文(姓,名-拼音) No4.总经理 中文:闾震 英文(姓,名-拼音) No5.中文:黎俊 英文(姓,名-拼音)
流程方法
前期采用用户共创的方式,通过洛客平台,链接大量目标用户,获取大量用户信息。根据用户信息得出产品定义。定了了外形,功能,结构。 并且在后期执行中,基于威汉本身对于电动工具对年的经验,在后期生产制造中也非常的考究。在产品结构上配有威汉工业级高精度的螺丝批,保持主轴跳动小于0.1mm,远高于行业标准。 并且威汉专利的螺丝批头仓设计,一体收纳,随用随取,便携又提升效率,使用更加安全。
达成情况
在线上线下的渠道中,都很受用户的喜好,在小米有品的众筹中也获得了超过600%的众筹目标,深受用户喜好。
Project Description
During our design process, we found that the screwdriver has a big user pain point in the use. Maybe when we assemble a piece of furniture, we often encounter different types of screw heads. The previous solution was to include a separate screw. Bit box, this solution will be inconvenient to use and easy to lose when stored separately. Therefore, we discussed the idea that the screwdriver heads are assembled inside the screwdriver. After many adjustments in the number and size of the screwdriver heads, Finally solved this problem. The overall experience is greatly improved.
User Value
In the shape design, we hope to define a product with a life-like scene. We have experienced a lot of samples. Most of the samples are exaggerated designs for the feel and man-machine. The combination of plastic and silicone will not show a sense of exquisiteness. In addition, A kind of man-machine that neglects the product because of the extreme simplicity. This is a big problem for Weihan, so we have also discussed the shape and color many times throughout the design process. Finally confirmed the current simple, clean and technological product positioning. Using dark gray as the basic color, combined with arc-shaped blue light cues, a new product pi is formed, which will continue in other products. The design of the product does not continue the industrial sense of the tool. We innovatively define it as the aesthetics of household tools, so the final effect of the product is more concise, technology, easy to use, and easy to store.
Business Performance
At present, the product is mainly sold online and offline. The main online channels, such as the first online crowdfunding on Xiaomi Youpin, have obtained a crowdfunding rate of over 600%, and it is also recognized as a core explosive product. Sales have always been at the top of the platform. At present, Xiaomi Youpin ranks fourth in the tool word of mouth list, and has won 97% of users' praise.
Social Impact
The design of the product does not continue the industrial sense of the tool. We innovatively define it as the aesthetics of household tools, so the final effect of the product is more concise, technology, easy to use, and easy to store.
Team Structure
No1. Designer Chinese: Xia Shuang English (last name, first name-pinyin): No2. Designer Chinese: Wang Liangjun English (last name, first name-pinyin): No3. Designer Chinese: Gu Yinjia English (last name, first name-pinyin) No4. General Manager Chinese: Lu Zhen English (last name, first name-pinyin) No5. Chinese: Li Jun English (last name, first name-pinyin)
Flow
In the early stage, the user co-creation method was adopted to link a large number of target users through the Loge platform to obtain a large amount of user information. Draw product definitions based on user information. The shape, function and structure are determined. And in the later stage of execution, based on Weihan's own years of experience in power tools, it is also very sophisticated in the later stage of production. The product structure is equipped with Weihan industrial-grade high-precision screwdriver, which keeps the spindle runout less than 0.1mm, which is much higher than the industry standard. In addition, Weihan's patented screwdriver head compartment design, integrated storage, easy to take away, portable and improved efficiency, safer to use.
Project Achievements
The online and offline channels are very popular with users. Xiaomi Youpin's crowdfunding has also achieved more than 600% of the crowdfunding target, which is deeply favored by users.
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