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升线猴P.O.P展示裝置
TIN TOY CLIMBING MONKEY P.O.P
文娱体育类 铁皮玩具 2708 0 2021-01-04
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作品详情
中文 / English
作品简述
2017年因为与商务印书馆合作著书的契机,为了纪念商务印刷馆120年,将其20世纪20年代的升线猴产品进行复刻与再设计,以当代人的审美语言复兴上海百年传统铁皮设计制造工业。
用户价值
该产品通过持续的动力装置让静态的玩具以生动、有趣的展示形式呈现在观者面前,通过吸引观者的注意来传递铁皮玩具当代的互动方式,让更多的年轻人了解关注传统的铁皮玩具行业,引发不同代际的童年回忆与情感联结。
商业表现
拳头产品之一。该产品装置曾多次出现在品牌合作方的商业市集与项目展示中,包括2018德国科隆母婴展、香港玩具展、法兰克福时尚家居生活展、南锣鼓巷、外滩枫泾夜市、思南市集等,获得了广泛的眼球吸睛与消费赞誉,极好地促动了商业销售与客户反馈,推升了品牌的商业影响力。
社会影响
2020年因该产品广域的社会影响力与产品价值,入选2020年“百年上海设计展”,作为上海自1843年开埠以来百年设计经典历程的优秀设计产品代表,同时该产品亦被选为该展的唯一展览衍生品,作为上海百年玩具工业的历史见证之物予以传播,获得了媒体的高度关注与报道。
团队组织
设计师先设计概念和图样,然后由生产部开模,定样,印刷,切割,上冲床,装配成品,再由市场部与销售部共同營运和策划销售。
流程方法
把传统工业转化成时尚产品。设计师采用复刻传统铁皮玩具的方式,以近80多副磨具130道工序的再开发与设计组装,对猴子身体上的图案纹样进行了当代语言的再设计,使其更具有当代设计元素与潮流视像,通过声音、传统、灯光、电动的集约合成,完成了对产品从静态到动态的多维呈现与演示。
项目投入
从构思、设计、开模,印刷,上冲床、组装、成品,再以展示装置出现在观者眼前,共耗时了近八个月时间。
达成情况
该产品的持续永动杂技演示形态,很好的传播了产品的经典属性,获得了大量消费者的情感认同,目前该产品已经形成对品牌的固定传播代言形象,在多数商业销售场合极大提升了销售情景,抬升了当代消费各年龄与阶层人群对中国百年传统铁皮玩具行业的认知,极好的传承了百年铁皮玩具制造业。
Project Description
The Climbing Monkey tin toy was made by The Commercial Press in Shanghai in 1920s, and in order to commemorate the 120th anniversary of Commercial Press in 2017, we proposed to reproduce this wonderful vintage monkey toy again as their commemorative product.
User Value
Not only drawing the huge potential consumers and young adults attention to know and understand about traditional tin toy industry for the past 100 years successfully, also trigger different generations of childhood memories and emotional connection
Business Performance
One of our best tin toy products. The Climbing Monkey tin toy with P.O.P. has been marketed in many tradel fairs like Mother and Baby Fair, Hong Kong Toy Fair, Shanghai Toy Fair, Beijing Gift Fair, Frankfurt Home and Lifestyle Fair, BFC Market, Sinan Market ..etc, has earned lots of eyeballs and excellent feedback.
Social Impact
This product was selected by the "A Century of Shanghai Design Exhibition" last year as a Shanghai Classic Design.
Team Structure
Our designer will first come out an idea. Once confirmed, the production department will start the molding production according to the prototypes. And normally the molding production will take at least 3 months to 9 months. Once moldings ready, the next step is back to graphic department/ illustrator to design the graphic, then send for tinplate printing, once ready, send back to our production dept, doing the cutting, assembling, final products. The sales and marketing department will contact our local or overseas customers once final product is out. Our team has about 20 employees. -
Flow
Designer using the same traditional way to redevelop the tin toy and successfully turn it into a contemporary product.
Project Investment
From concepts, design, moldings, printing, assembling, finished products, and then the P.O.P, display, took nearly 8 months to be ready and investing amount is about 150,000 RMB
Project Achievements
Not only winning a large number of new consumers' attention, building the brand images, but also enhancing the consumers of all ages understanding the traditional Chinese tin toy industries.
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