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海木船奇文创品牌
"The ship's story "Cultural and creative brand
文娱体育类 现代文房创作 540 0 2021-01-04
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作品简述
环保再生 精神故乡 塑料污染严重,森林砍伐严重。“海木船奇”品牌的诞生,作品以废弃的古老的海船木为创作材料,以生态再生为理念,打造差异化现代文房文创产品,力求用传統的文化意蕴和手做精神结合现代的设计理念,使大家通过感性的生活美学,触摸到我们每个人精神深处的温暖故乡。一支纯粹的实木笔,兼具环保与再生的情怀,书写人生船奇。 以”必定如意”为核心文化,打造了“如意”系列和“岁寒三友”系列。由专业的设计师设计,精心挑选被海浪冲刷侵蚀的海船木,融入航海精神,赋予中华传统文化,将三者融为一体,设计成美观实用兼具美好祝福的生态文创产品。让使用者感受岁月之美,也唤起使用者对环境保护的意识,同时让购买者记住那份美好的祝福—祝生活事业“必定如意”。
社会影响
创新引领,唤起环保。 海木船奇自推出以来,通过几次专场展览,宣传品牌文化,无不让观者震撼心灵。成为海船木制品创新典范和引领者,成为生态再生的践行者。该项目改变海船木不可以制小器件的格局,不可以制作精美器件的魔咒。推动行业向精细化,人文化方向发展。让这些“废木”重生,用船的传奇,用匠人精神,用“船奇因你而生”品牌口号,感动启迪世人,唤起人们对环境保护的意识。物无废,人若有心,废可用也。
团队组织
细中求细,同心一制。 海木船奇自2016年成立以来,整个项目历时3年,团队对设计做了5次大的调整,细节改进有40次之多,设计团队2人主要负责对产品外观和功能的设计,仔细考量每一个细节和比例以及功能,包括人体工程学:执笔距离,握感等。制作团队2人,主要负责完成设计的部设计原想,并提出合理化改进和意见。。
达成情况
海木船奇在产品上,精益求精,突出环保再生理念,突出品牌文化。通过打造独具特色的产品,将海木船奇铸就成为独树一帜的品牌。通过品牌的文化和产品的细节,感染了很多受众,让他们在感慨产品的精美同时,也引发他们对生态环境的关注。诉说每一个细节改进,客户都觉惊叹不已。每一次诉说海木船奇的故事,当让客户感动不已。在您触摸海木产品之时仿佛聆听到遅远的海潮之声。
Project Description
Environmental Protection and Regeneration, for a Spiritual Hometown。 Serious plastic pollution and serious deforestation: The birth of the brand of "Legend of Seacraft Wood". Taking the ancient seacraft wood as creative material, with the idea of ecological regeneration, the works create the differentiated modern cultural and creative products for the study. The product strives to combine the traditional cultural connotation and craftsmanship spirit with the modern design idea, so that everyone can touch the inward warm hometown through the perceptual life aesthetics. A pure solid wood pen, evoking people's feelings of environmental protection and regeneration, depicts the legend of life. With "Bound to have good luck" as core culture, we create the "Good luck" and "Pine, bamboo and plum - three durable plants of winter” series: The product is designed by professional designer to be beautiful, practical and good wishes-conveying, ecological and cultural creative product by integrating carefully selected seacraft wood eroded by wave, the spirit of navigation, and traditional Chinese culture. It lets users feel the beauty of time, also arouses users' awareness of environmental protection, at the same time lets buyers remember the good wishes - wishing life and career "bound to have good luck".
User Value
Invaluable deep affection, treasured up by the pen The clear positioning of Legend of Seacraft Wood product is a high-end gift with traditional Chinese culture, integrating practicality, good wishes implication, and the philosophy of ecological and environmental protection. Design, invent and produce a pen with true feelings. Meticulous consideration on senses, experience and product culture conveying has been done. In-depth measuring on visual sense, touch sense, ergonomics, good wishes implication, and smoothness in using has been made. In terms of creativity, the product is different from similar ones and gives people original, elegant and detached feeling by integrating traditional Chinese culture, endowing good wishes "bound to have good luck" to product. Its good implication instantly shortens the distance between the giver and the receiver, telling inner thoughts and feelings of giver, and enhancing the emotional link between the customer and the receiver. The innovation mainly involves three aspects. The first is material novelty: Similar wood products are mainly mahogany, combined with copper parts. While Pen of Legend of Seacraft Wood, following the idea of environment protection and regeneration, takes the vicissitude-experienced seacraft wood as raw material, which is an unprecedented attempt. In addition, it is an all solid wood pen from body to cap and screw thread. By virtue of the hardness of seacraft wood, the wooden pen is also very firm and durable. The second is functional innovation. The cap of similar round wooden pen is easy to skid. We skillfully insert the strong magnet into two ends of the pen, whose magnetic attraction force can attract the cap well, and can interact with customers. The third is cultural innovation. Discarding narrow "Self feelings", Legend of Seacraft Wood develops the conception from the cultural perspective attractive to customers. For example, when presenting a gift to someone, most people don't know what to say. From the perspective of the giver, Legend of Seacraft Wood will say on behalf of the giver: "Wish you a happy and smooth life and career", which is the wish visiting the eyes the first when the package is opened. "Bound to have good luck", a Chinese traditional auspicious pattern, was printed on blue and white porcelain in Qing Dynasty, under the rein of Qianlong. The two Chinese characters "笔"(pen) and "必"(bound to) are homophonic in Chinese, and “碇” (ancient anchor) and “定"(bound to) are homophonic in Chinese, therefore 笔碇(pen anchor) meaning 必定(bound to). The ship with an anchor will not drift with the wave, meaning that a person with determination is bound to succeed. The customers will instantly be aware of the friendship ties hidden in the product, as it has become a messenger of communication between people, and a bridge connecting the feelings of people. It is no longer a product but gives people a sense of warmth. User experience: sincerity, meticulousness, vicissitude elegance and friendship We thought deeply about many details, trying again and again, improving a bit every time. For examples: 1. We have made repeated consideration of the details of taking and screwing the pen cap. The pen cap can be taken off by twisting twice, and be closed by twisting twice, which is different from other similar products with the redundant design demanding twisting four or five time. 2. In terms of pen holding position, it also differs from other similar products. Some similar products have concave position for people to hold pen, but the reality is that every one is different in pen holding position. we repeatedly do experiments to find a minimum distance for holding the pen, without concave position, and upper limit, so that people take can hold the pen as they like, which has been praised by the customer. In the tactile experience, we retain the rough texture of seacraft wood and discard the smooth shaft, which does not provide the slippery feeling even if the hand perspires. 3. In addition, according to the place of use, we have designed pen anchor and bag. If the pen is placed on the office desk, it can be sheathed into the anchor, which is like a magic cudgel, showing elegant demeanor on the desk. The pen can be put into the bag if you carry it with you. Taking the gambiered Guangzhou gauze as material, the pen bag also has intimated deerskin inner bag. In dark and calm color, gambiered Guangzhou gauze has temperament matching that of seacraft wood, with noble air, allowing customer to feel the preciousness, and remembering the deep affection of the giver forever. 4. To add to the noble air, we adopt the technology of silver embedding and setting. In the "Pine, bamboo and plum blossom - three durable plants of winter" series, the bamboo has three sections, embedded with silver bamboo branch, which serves as decoration and pen holder, indescribably beautiful. On the external package design, it is simple and elegant, while keeping the massiness and dignity of seacraft wood. Black paper with good touch is adopted, with mark in matt golden embossment on it, eye-catching and highly identifiable. Cartridge
Business Performance
Small product with immeasurable capacity Legend of Seacraft Wood is the first cultural and creative brand with seacraft wood as small product, attracting attention from all walks of life since its establishment in 2016. "Collection and investment guide" of the Xinhua News Agency gave a long news report of the seacraft wood pen, and designated it as resource with collection value for the first time. Xinhuanet, toutiao, Suzhou Daily, Suzhou Leho, Xinmin Evening Newspaper, and Suzhou Creative Expo and other media also were active in interviewing and reporting. The report on the official media of Suzhou Creative Expo had 21,000 hits with comments of netizen, breaking the dissemination record of it. After another three years of experience accumulation, repeated design improvements, and repeated elaboration on the production process, we finally designed and produced the "must satisfy" series of cultural creative pens and flower pen holder series in 2019. In the absence of any advertising and marketing, once launched, it won millions of orders. In this society where writing is no longer the mainstream, it was a sales volume that could not be underestimated.
Social Impact
Take the lead in innovation and arouse environment preservation awareness Since its launch, through several special exhibitions to promote its brand culture, Legend of Seacraft Wood has never failed to stir the hearts of the audience every time. It has become a model and leader of seacraft wood products innovation, and a practitioner of ecological regeneration. The project has changed the pattern that seaboat wood can not be used to make small devices, breaking the curse that seaboat wood can not be used to make exquisite devices. We are committed to promoting the development of the industry towards refinement and human culture. Let these "waste wood" be reborn. Through the legend of the ship, with the spirit of craftsman and the brand slogan of "the legend of the ship is born for you", we can inspire the world and arouse people's awareness of environmental protection. Nothing is useless. If people have the awareness, the discarded things can also be used.
Team Structure
Consistent improvement and concerted efforts Since its establishment in 2016, the whole Legend of Seacraft Wood project has lasted for three years. Two members of the design team have made five major adjustments to the design, and the details have been improved as many as 40 times. The design team is mainly responsible for the design of product appearance and function, carefully gauging every detail, proportion and function, including ergonomics: writing distance, grip feel, etc. Two members of the production team are mainly responsible for completing the original design idea and putting forward reasonable improvement suggestions.
Flow
Through three choices and one shade drying, it has two innovations: the head can be held in place by magnets, the ring does not come off, the writing is smooth and the pen is high-grade. The whole process is centered on respect and abandons the modern thinking that everything must be done quickly. The natural process of drying in the shade is respected. We respect ourselves and keep improving. We respect our customers and present them with humanistic products.The raw materials of Legend of Seacraft Wood products have gone through three choices and one drying in the shade. The whole process of drying in the shade takes two years, and the natural ancient method of drying in the shade is followed to ensure the stability of wood properties.For the first time, select the high-quality wood sections with more than 15 years of age, cut them into about 80 mm square wood blocks, put them in shade for about one year, then saw the big wood blocks into about 13 mm small wood blocks, and dry them in shade for 6-7 months. In the second selection, remove the cracked and bent wood. After the finished product is made, put the finished product in the shade again for three months. In the third selection, the finished products with deformation and cracking and poor workmanship will be eliminated, and the final qualified products will be coated with olive oil and enter the market. It is safe to say that this process is impossible for competitors in the same industry. The production of screw teeth has been innovated. After several experiments, a special turning method was found out, which almost eliminated the phenomenon of missing teeth in the process of making wooden screw teeth, especially the wooden screw teeth with a pen head. This is also the quality that similar products lack. The head of the pen is sucked in place with a magnet. In use, it is found that the round pen head is easy to roll off and get lost. For traditional metal pens, the cap can be covered on the pen holder, but for wooden pens, this is difficult to achieve. In order not to change its pure appearance, the designer thought hard. Suddenly, the designer had an idea. He installed two magnetic absorbers on both ends of the pen to solve the rolling problem and increase the interaction between the user and the pen. It's fun. The ring does not come off. The biggest problem with the combination of wood and metal is that it expands with heat and contracts with cold. In view of the different expansion coefficient of the two, the metal ring on the wood will almost always fall off. After repeated thinking and experiments, we have found a way to solve this problem. Our pen holder is inlaid with a stainless steel metal ring, which has two functions: one is to decorate the pen to make it more delicate, the other is to increase the bearing capacity of the pen cap and prevent cracking. There is no chromium plating. It is different from the copper ring with wall thickness of 1.2 mm and ring width of 2 mm sold on the market. The ring we developed, only 1.34 mm wide and 0.2 mm thick, makes the pen more delicate. The internal use of imported soft glue structure can effectively prevent the ring from slipping. The refill imported from Germany ensures smooth writing. The packaging box is designed as a small and exquisite cuboid, which is divided into upper and lower layers. The upper layer is for pen and brand blessing, and the bottom layer is for brand culture and pen bag storage. Such design is to save resources and cost, and to facilitate transportation and temporary storage. For customers who buy such a pen as a gift, it's easy to put the pen in the handbag, and it won't cause any inconvenience. This advantage has been proven by many customers. We carefully record the feedback of users, constantly improve and make every excellent pen.
Project Investment
Our Legend of Seacraft Wood project started in 2015. After collecting the sea boat wood and drying the logs in the shade, the pen making experiment was started in 2016, and the finished product was initially made after two improvements. In 2017, we designed and developed the accessories on the pen and made the first generation pen model, but there were still some defects at that time. So the team members came to the production line and improved the design scheme according to the production process. The second generation of Haimu pen, a result of three times of improvement, which came out in 2018, was well accepted by customers. In 2020, with minor adjustments carried out, the third generation made its appearance and was well accepted.
Project Achievements
In terms of product production, Legend of Seacraft Wood keeps improving, highlights the concept of environmental protection and regeneration, as well as its brand culture. By creating unique products, we will build Legend of Seacraft Wood into a unique brand. The culture of the brand and the details of the products have moved many audiences, which not only makes them feel the beauty of the products, but also causes them to pay attention to the ecological environment. Our customers are amazed at the improvement of every detail we tell them. Every time the story of Legend of Seacraft Wood is told, the customers are moved. When feeling the Seacraft Wood products, it seems as if you can hear the distant sound of tides.
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