作品简述
喂吆——儿童智能给药器产品针对适龄儿童吃药难问题深入研究开发的产品,喂吆产品具有测量体温,自动给药液,及更换瓶装和冲剂药液,糖块放置功能结构。交互设计选择测量体温和喂药流量大小的调节功能简单方便。产品采用食用级硅胶材料和医疗二类要求材料标准进行工艺生产。通过功能按键选择测体温和喂药模式,测体温可以将硅胶端含入口中5秒快速测出标准体温。喂药功能采用选择喂药流量和双重安全控制,功能选择后糖块含到嘴里通关光感传感器传输信号方能启动给药,给药间歇合理模仿孩子吞咽节奏进行。喂吆——儿童智能给药器可以解决孩子吃药的恐惧感和家长的烦恼,同时还能快速的了解孩子的体温体征状况,含着甜甜的果糖轻松自如的吃药。
用户价值
喂吆儿童智能给药器是针对0-12周岁婴幼儿发烧感冒吃药难的问题深入研究,通过人体味觉结构及婴幼儿不同年龄段的抓握行为不同及市场中成药和瓶装口服液两种兼容的方式进行创新设计,智能控制喂吆产品切换两种模式:通过温度传感器及时测温了解身体的温度情况;通过芯片控制流量及光感传感器来调整喝药的流程不会产生无错操作和呛药的情况。并且深度研究舌头味觉结构在喂吆的产品前端设有不同口味造型的果糖,让孩子在吃药的过程中轻松进药。让孩子在生病中减少痛苦轻松康复。
商业表现
喂吆产品新品发布三个月得到了近100家儿童医院和上万终端用户的询问垂询。产品接受度蛮高,符合代理分销模式运作,同时产品的痛点解决直击终端用户的需求。产品上市通过各大媒体和新零售渠道传播收到非同凡响的效果,产品订单成倍增长。
社会影响
喂吆儿童智能给药器针对婴幼儿吃药难,父母喂药更纠结的问题,通过科学智能和味觉研究进行的一次创新性的改变,推动了儿童药业和中成药的进一步发展。智能科学快乐是此产品的初衷,减少孩子生病中的痛苦和烦躁,既是一种对患病儿童的爱护又是社会人文关心层面的提升。让下一代健康成长,让孩子父母家庭减少不快乐时光。
团队组织
喂吆智能儿童给药器由8位主导设计成员组成,孙惠兵为项目技术运营官CTO,严凌刚为产品外观交互设计总监,下设两名设计师,刘燕禄为产品结构工程设计总监,下设1名结构设计师,庞琦为项目品牌形象IP负责人,迟慧芳为项目市场调研与运营总监。并且还有两名客户经理一名行政人员。在设计研发中还特意得到浙江省儿童医院的数据支持和相关专家的建议及临床实验。
流程方法
从项目立项到项目执行项目临床我们在流程上都遵循了以用户为中心的正反论证理论,从事二十年的药业运营市场的数据上做市场需求数据分析,通过市调1000份新幼儿生病的痛点调研得出解决问题的主要用户痛点和次要层级痛点分析。通过专业专家和临床试验验证理论大数据到应用的这一过程的。让项目更具有落地性。同时在项目研发上注重交互设计和药源的差异性与统配性的关系。用芯片反推不同年龄的吞咽量确认不同档位的流量。通过项目的整体逻辑梳理到后期的每个环节的反复推理让项目顺利的进行。
项目投入
项目立项到设计交付花费了6个月,总计投入开发经费100万元。
达成情况
做这个项目的初心就是为了让孩子健康快乐成长,正如“一切为了孩子”,孩子在父母手中是一块宝,但是每次不小心生病发烧都会让家庭整体感到无比的担心和无奈。一款发自几个奶爸的爱心之源最终也完成了项目的落地与批量化生产。解决了天下千万爸妈的担心忧虑,喂吆产品不但科技及时测量体温,还能让孩子在甜甜的味觉环境下吃西药和中成药冲剂。
此项目遵循了公司的针对孩子成长的【易乐童】品牌的整体战略发展方向,通过这款相对使用人群广泛,同时解决新升爸妈梦魇的智能产品。用一款解决超级痛点的产品做品牌的流量和影响力的爆款产品。用产品战略带到公司的品牌战略。
Project Description
The product developed for the difficult problem of taking medicine for the school-age children has the functions of measuring body temperature, automatic administration liquid, changing bottle and granule liquid, and placing sugar block. It is simple and convenient to select the regulating function of measuring body temperature and feeding flux by interactive design. The product uses the Edible Grade Silica Gel material and the medical second class request material standard to carry on the craft production. The silicone tip can be placed in the inlet for 5 seconds to quickly measure the standard body temperature. The feeding function adopts the choice of feeding flux and double safety control, after the function is selected, the sugar block is contained in the mouth to pass through the pass, the light sensor transmits the signal, then the medicine is started to give the medicine, the medicine intermittent reasonable imitates the child to swallow the rhythm. Call as a child intelligent drug dispenser can solve the fear of children taking medicine and parents worry, but also quickly understand the children's temperature and physical condition, with sweet fructose easy to take medicine.
User Value
The intelligent medicine dispenser for Feeding Children is an in-depth study aimed at the problem of the difficulty in taking medicine for fever and cold in infants aged 0-12 years, the innovative design is based on the human body's taste structure and the different grasping behaviors of infants and young children at different ages, as well as the compatibility of market proprietary Chinese medicine and bottled oral liquid, intelligent control feed products to switch between two modes: through the temperature sensor in time to understand the temperature of the body; Through the chip control flow and light sensor to adjust the flow of drug drinking will not produce error-free operation and choking situation. And in-depth study of the tongue taste structure in feeding the product head with different flavors of fructose modeling, so that children in the process of taking medicine easily into medicine. Make It easier for your child to recover from illness.
Business Performance
HILLO products new product launch three months received nearly 100 children's hospitals and tens of thousands of end-user inquiries. Product acceptance is quite high, in line with the agent distribution mode of operation, while the pain point of the product to address the needs of end-users. Product Marketing through the major media and new retail channels to receive extraordinary results, product orders doubled growth.
Social Impact
In order to solve the problem that infants and young children are difficult to take medicine and parents are even more confused about taking medicine, an innovative change in scientific intelligence and taste research has promoted the further development of children's medicine industry and Chinese Patent Medicine. The aim of this product is to reduce the pain and irritability of the sick children, which is not only a kind of love for the sick children, but also an improvement of social and humanistic care. Let the next generation grow up healthily, let the child parents family reduce the unhappy time.
Team Structure
331/5000
HILLO Intelligent Child dispenser is composed of 8 leading design members, Sun Huibing is the project technical operation officer, Yan Linggang is the product appearance interaction design director, under two designers, Liu Yanlu is the product Structure Engineering Design Director, under a structural designer, Pang Qi for the project brand IP head, Chi Huifang for the project market research and operations director. And two account managers and an executive. In the design and development of Children's Hospital in Zhejiang Province, data support and expert advice and clinical trials.
Flow
From project approval to project execution, we have followed the user-centered theory of positive and negative demonstration in the process, and have been engaged in market demand data analysis on the data of the pharmaceutical operating market for 20 years, through the survey of 1000 sick pain points of new children, the pain points of main users and secondary levels were analyzed. This process of validating theoretical big data to application through professional experts and clinical trials. To make the project more ground-based. At the same time, the relationship between interaction design, drug source difference and compatibility should be emphasized. To determine the flow rate of different gear by back-extrapolating the swallowing capacity of different ages with the chip. Through the overall logic of the project carding to the late of each link repeated reasoning so that the smooth progress of the project.
Project Investment
It took six months from project initiation to design delivery, with a total investment of 1 million yuan.
Project Achievements
The original intention of this project is to make the children grow up healthily and happily. Just as "everything is for the children" , children are a treasure in the hands of their parents, but every time an accidental illness fever will make the whole family feel extremely worried and helpless. A source of love from several dads has finally completed the landing of the project and mass production. Solve the worry of millions of parents around the world, feeding products not only timely temperature measurement technology, but also let children in the sweet taste environment to eat western medicine and proprietary Chinese medicine powder. The project follows the company's overall strategic direction for the child-friendly brand, with a relatively broad user base and a solution to the new parental nightmare. With a solution to the super pain point of the product brand flow and influence of explosive products. Bring the product strategy to the company's brand strategy.
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