The brand positioning of zhiyantang is Confucian tea culture. When looking for the visual elements of spring tea, a poem of zhiyantang gives the designer inspiration: green sand skirt on the back of the basket next door, elder brother of tea picker stepping on the stream cloud, where the world looks like a fairyland, and spring on the rain green ridge of Mingshan. There are mountains, water, clouds, tea and ridges. The designer abstracts these elements to form the visual elements of packaging design.

Users hope that the packaging can be simple and atmosphere, including tea culture and elements. In the design process, designers avoid using concrete pictures as decorative elements, and skillfully use the tea related visual elements formed by lines as decoration.