作品简述
启明星学习桌是为了营造良好家庭学习空间而设计的可调节人体工程学书桌,通过帮助儿童养成良好的学习习惯,陪伴儿童学习和健康成长。
用户价值
近期,由于疫情影响,中国大多数学校开始采用网上授课,儿童在家学习时间明显增长。启明星学习桌便是为了营造良好家庭学习空间而设计的可调节人体工程学书桌,帮助儿童养成良好学习习惯。
基于人体工程学,启明星书桌设计了科学的桌高和桌面倾斜角度调节系统。创新设计的折叠式手摇把手和手拉式倾斜调节系统,将调节方式从桌子后侧移到前方,使用户坐着即可调节桌高,极大的提升了使用体验。
根据孩子学习的实际场景,在桌上和抽屉设置合理的功能分区,科学收纳大多数学习用品。同时提供可封闭收纳区,去除视线的干扰。书架和电源收纳槽的设计考虑了显示屏等电子产品的合理摆放和走线,让网上学习更加轻松。
商业表现
启明星学习桌是现有产品线中性价比最高的产品,产品使用最优质的材料和最先进的升降倾斜结构,给用户带来了全新的使用体验。启明星学习桌上市之后,升级迭代了现有产品线中的主销产品,成为新的主推款。按照过往销售数据推算,启明星销量预计可以占公司同类产品总销量的60%。
社会影响
启明星学习桌给中国儿童家庭提供了高性价比的解决方案,帮助用户在家轻松营造健康的学习环境。中国儿童面临着比较沉重的课业负担,在家学习的时间也相对较长。不合适的桌椅可能会让儿童形成不健康的坐姿习惯,因此可能会加剧近视,以及造成脊柱侧弯等不可逆的健康问题。启明学习桌致力于帮助儿童养成良好的习惯,帮助家长在家营造一个健康的学习环境。材质上选用桦木作为主材料,精细实木工艺,环保水性漆表面处理,陪伴儿童健康成长。
团队组织
本次项目横跨了4大职能部门,涉及专职人员20多人,分别负责,产品需求采集,市场调研,产品研发,及推广策划,市场部提出明确的项目及产品开发需求,由研发部进行了用户调研和设计研发,生产部对接生产,品牌部包装推广。其中我们还特别邀请了德国IF奖评委,拥有多年用户研究,产品设计经验的晋常宝先生作为项目顾问,在研发过程中指导产品方向。
流程方法
启明星学习桌目的是帮助儿童养成良好的学习习惯,提升产品的使用体验。在设计过程中,我们通过走访各个城市大量家庭,从和父母的交流中了解到他们的需求。我们对孩子在书桌周围的活动、学习的观察,从而发现现有书桌的不足、问题和缺少的功能。 在这个市场调研的过程中,收集大量的与孩子相关的生活、学习的资料。在大量的数据资料的支撑下,我们在设计启明星学习桌时,更敢于突破与创新。
项目投入
启明星学习桌从立项到设计交付,去了10个城市进行市场调研、深入50户家庭,进行用户体验记录,中间进行了多次的创新设计,用时1年。 我们还去了多个不同原材料产地,寻找适合学习桌生产及高性价比的材料,工艺,设备,工厂,花费200多万元资金投入。最终完成了这款产品。
达成情况
设计启明星学习桌的初心是让每个孩子都能在健康快乐的生活、学习中长大。通过对购买学习桌的用户回访,拥有学习桌的孩子,都能自主的整理学习桌,也能很好的规划自己的学习、休息时间。孩子在愉快、高效的学习后,留出更多的时间,阅读课外读物,体育娱乐活动,丰富了课外生活。 公司在设计每款产品都是从孩子需求以及消费者两个角度出发。因此我们通过最高设计要求和最低产品成本控制,希望能让每个孩子都可以拥有适合的学习桌。
Project Description
The Venus Study Desk is an adjustable ergonomic desk designed to create good home learning space to help children develop good study habits.
User Value
Recently, due to the impact of the pandemic, most schools in China have begun to use online teaching, and the time for children to study at home has increased significantly. The Venus Study Desk is an adjustable ergonomic desk designed to create good home learning space to help children develop good study habits.
Based on ergonomics, the Venus Study Desk is designed with a scientific desk height and desk tilting adjustment system. At the same time, the innovative design of the foldable winding handle and the tilting tabletop adjustment move the adjustment from the back side of the table to the front. This design helps users to adjust table height easily while remaining seated, greatly improving the user experience.
Based on research, a scientific layout is designed for limited storage space on the table. A closed storage area is provided to decrease the interference and help kids to better concentrate. The design of the bookshelf and integrated cable conduit takes into account the reasonable placement and routing of electronic products such as screen and laptop, making online learning easier.
Business Performance
The Venus Study Desk is the most cost-effective product in the existing product line. It is made of high-quality materials and the most advanced lifting and tilting structure to bring users a brand-new experience. After launching on the market, it upgrades the main products in the existing product line and became the new main product. Based on past sales data, Venus’ sales are expected to account for 60% of the company’s total sales of similar products.
Social Impact
Venus Study Desk provides a cost-effective solution for Chinese families, helping users easily create a healthy learning environment at home. Chinese children are facing a heavy academic burden, and normally study at home for a relatively long time. Inappropriate tables and chairs may cause children to form unhealthy sitting habits, which may aggravate myopia and cause irreversible health problems such as scoliosis. Venus Study Desk is designed to help children develop good habits and helping parents create a healthy learning environment at home. It is mainly made of birch with environmentally friendly water-based paint surface treatment to accompany the healthy growth of children.
Team Structure
The team involves 4 major departments, more than 20 people. The marketing department puts forward product development needs, the R&D department conducts research and design development, the production department is responsible for manufacturing, and the branding department works on promotion. We specially invited Mr. Jin Changbao, the IF award judge, who has many years of user research and product design experience, serves as a project consultant to guide the product direction during the research and development process.
Flow
The aim of the table is to help children form good habits. To realize this goal, we visited large numbers of families in different cities to learn about parents’needs. We observed children study and paly around the table to find the existing problems. During this market research, a large amount of information about life and learning which is related to children is collected. With the support of a large amount of data, we are more daring to break through and innovate when designing the table.
Project Investment
The project lasted for 1 year, and 2 million was invested. Since the project was set up, we have visited 10 cities, 50 families, and did many iterative design and exploration. We also visited many different raw material producing places to look for suitable materials.
Project Achievements
The aim of the design is to create a healthy environment for children’s study. Let children grow up happily. By return visit the children who has owned the table, we found that almost all of them can arrange their table and draw up a good plan for their learning and resting time independently. After happy and efficient study, children could have much more time to read books, play games and so on. To design each product, children’s requirements and consumers are both our considerations. Thus we use the highest requirements of design and control the lowest cost. We hope every child could own a suitable desk.
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