This 100 m2 interactive pop up store was designed and built for a brand activation event of the shoe brand ST&SAT (Saturday), in the city of Shenyang (Liaoning). The pop up store was used as an experience center for customers to understand the brand and interact with it, with the possibility to make purchases. Customers could see and touch the products, while being immersed in a multisensory environment, but this time, instead of using the traditional sales channel (offline), the sales focus shifted to online: customers could scan the QR code related to the product and purchase online. Livestreaming activities with Chinese influencers were also carried out in this store. Customers could as well play games and attend catwalk shows, inspired to the different themes of the concept. The “time travel” theme was inspired by the shoe collection, which was designed using some fashion elements typical of different eras. In this fun and entertaining space, the customers can travel throu time while moving within the different rooms of the pop up store. We start from the first room, whch is inspired by the 60s style of Breakfst at Tiffany’s, we move then to the pop music frenzy of the 80s and Madonna, to the 90s inspired by the famous Barbie doll, the post 00s of the selfie mania and millennial pink, to the futuristic psychedelic 2045.

The project challenged the previously used, traditional pop-up store sales model. In this pop up store, sales are only available through mobile app, by scanning the QR code of the related item. There is no warehouse and the display allocated only one shoe per SKU, leaving the display clean and elegant, avoiding the mess and at the same time keeping the possibility of having big volumes of sales. Moreover, this pop up store gives an immersive brand experience. It is an interactive and fun space for the customer to experience and share with friends on social media.

The first event was held in Shenyang Xinmart Mall, attracting many customers to queue up to enjoy the experience. In addition, the event also received positive reports from nearly 100 media. The number of fans of the brand's multiple online accounts increased, leading to an increase in brand awareness. The second event was held in Guangzhou IFC International Finance Center, and was co-branded with Hello Kitty. The Hello Kitty theme space was added to the original design and the space was designated to sell co-branded products, attracting countless customers.

The project challenged the previously used, traditional pop-up store model mainly built for sales purposes, shifting the aim to a more comprehensive brand image promotion, without having to sacrifice the sales, which were mainly happening online through scanning of QR code and through live streaming events (offline-online link).

The project had a main project manager, whose task was to coordinate the whole team, interact with the client and understand his need. One main design leader was involved in the design creation, supported by a technical designer and a graphic designer. During the pop up event the brand cooperated with some KOL for livestreaming activities

Teamwork is the keyword to a successful project: close cooperation in each stage of the design and communication with the key people are a must. 1. Collaboration within the team, brainstorming on all aspects of design and mutual help for problem solving 2. Close communication with customers in order to accurately understand customer needs, deliver a clear brand feeling, and realize a design to drive sales. 3. Close communication with the manufacturer to control the results of the process

The overall project took 3 months from design to delivery and cost around 200,000 RMB for production and installation.

During the event, this pop-up store not only helped the brand successfully achieve its expected sales target, but also gained recognition from the venue and actively promoted the brand's local image. It has also received extensive attention and coverage on several major social media platforms and magazines LINKS: https://new.qq.com/cmsn/20181005/20181005004498.html?pc https://www.sohu.com/a/256522724_100256362