Project Description
"MIUU Cat House" has almost all the supplies needed by cats. It designs Cat toilet, Cat litter basin, Cat litter, Cat food cabinet, Cat handling chair and Cat climbing frame as a whole, making it more beautiful, space-saving, functional and cheaper. When transporting, it can be stacked together into a small box, thus reducing the volume of transportation and reducing the cost of transportation.
Business Performance
At present, the product has completed the overall design and small batch trial production. In the launch test, the user feedback is very good and more people have the intention to buy. The product will be released in July 2019, with the first batch limited to 1,000 units. Now the sales work and channel expansion work are in full swing.
Social Impact
With the development of social economy and the acceleration of urbanization, improving people physical life, the increase in the number of fast single people and people who live alone, the acceleration of an aging society, the one-child family popularization of objective factors like prominent, people begin to seek mental and emotional comfort and sustenance, and pet due to alleviate the pressure of the human, is not to file a complaint with the human active etc., gradually got the favor of people, the growing demand for pet with people. People are gradually buying high-quality daily necessities for pets and designing personalized products for pets. However, the products of pet market are difficult to meet people's demand for high-end quality because of appearance and low quality. In addition, the person that raise a cat commonly needs to buy all sorts of cat things to put in the home. Not only occupy a lot of space, but also chaos home style.
Team Structure
Design Director: Fan Shizhong
Designers: Liu Gan, Zhao Wei, Hu Shiqin, Tao Zhixiang
Production management: Li Hongkai
After sales: Li paiyu
Marketing: Li Hongkai, Li Jin
Flow
In order to design a real product to solve user needs and consistent with the use of cat habits. Each designer in our team has more than one year's experience in raising cats, and the company has raised five cats of different type. In addition, we establish a cat laboratory aim to test and improve products iteratively.
Project Investment
Over RMB 500000
Project Achievements
Currently, we have more than 5 million orders. It won the silver medal of the people's daily new domestic product innovation competition and celebrated the 70th anniversary of the founding of China.
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