The meaning of font is propagation and application value in people's life. It is the original intention of creators to create more vitality and expressive typefaces. How can I have a little more surprise in my busy life? Starting from the visual system, the pudding font emphasizes the change of the retracting curve, and the dots and lines are straightly applied. The full structure style makes the relationship between strokes more flexible. It gives freedom and comfort to the tired eyes in life. On the basis of maximizing the word recognition, it adds agile and playful movement, which is the characteristic of the pudding font.

The pudding font is different from the traditional bold face, abut it is based on this. This bold face font that is further designed to increase the creative sense of the font. It is a typeface designed for lifestyle marketing scenes. The shape is full and heavy. The title sense is strong and powerful，the strokes are straightforward and the structure is stable, just like a stable and slightly naughty creative Life-Expert, with reasonable and unexpected surprises, and the strong font recognition makes all participant in the marketing scene have excellent experience with Pudding Font.

Since the published of pudding font, millions of official companies have chosen to use it for thir commercial brand purposes. It has been widely used in marketing and advertising scenarios such as food, games, animation, film and television, and has been well received.

This font format is TTF，it can be directly installed in the computer. It is a kind of software that can be copied and easily edited.

All of the pudding font design processes from the ZIHUN TEAM. The designers have experienced design skills in various industries, which also lays the foundation for the pudding font's good marketing occasions application communication. The design originates from life and returns to life is The pudding font and our design team achieving goal, and they are also trying to make the pudding font into an iconic font that can be used in the Chinese marketing occasions.

After 4 months of creative design and examination of the pudding font, and after 7 months of updates, proofreading work, it is now the V6.0 version published and has the ultimate user experience.

The project has experienced nearly one year of development, research and optimization.

It is the goal of the pudding font to make the typeface have better communication and application value in people's lives. It is the original intention of ZIHUN to create a more dynamic and expressive typeface. Judging from the presentation effect of the work, the pudding font emphasizes the change of the retracting curve, the application of points, lines and surfaces is straight, and the full structure style makes the relationship between strokes more flexible. On the basis, it adds agile and playful movement. The pudding font's extensive user volume and good marketing occasions experience make design come from life and return to life. The pudding font is becoming an iconic font for the Chinese marketing scene.