Project Description
1- The oiler uses a self-opening lid design. With the tilt of the angle, the lid uses a counterweight to balance itself to automatically open the lid, bringing a beautiful oil pouring experience to life.
2- At the same time, in the silicone ring that is prone to mildew, we have added silver ion antibacterial technology to achieve a 99.99% bacteriostatic rate against E. coli and Staphylococcus aureus to ensure the health and safety of food from the source of cooking.
3- The design revolves around a simple shape, which integrates the function of the self-opening lid into the product perfectly. The quick-release design of the upper lid allows users to easily open it for cleaning.
User Value
Zhège xiàngmù wèi yònghù tígōngle gèngjiā ānquán de chǎnpǐn bǎozhàng, bìng wèi yònghù dài láile gāoxiào, yǒuqù de shǐyòng tǐyàn.
Zhège xiàngmù zhòng zài duì chǎnpǐn cáiliào chuàngxīn jìnxíngle shēnrù sīkǎo, bìng jiāng shǐyòng yóu hú de yònghù tǐyàn fāngmiàn zuòle gǎijìn chuàngxīn.
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80/5000
This project provides users with more secure product guarantees and brings users an efficient and fun experience.
This project focuses on in-depth thinking on product material innovation, and will make improvements and innovations in the user experience of using oil cans.
Business Performance
In the first quarter after the project was re-launched, the number of orders was three times that of traditional oil pots. The products covered Wal-Mart, RT-Mart, Yonghui, Carrefour and other supermarket stores across the country. Safe and reliable products and good user experience have enhanced Camellia. Brand awareness.
Social Impact
The birth of this project has brought new innovative thinking to the kitchen and daily necessities industry. We not only make good-looking designs, but also cut in from materials and user experience, solve user pain points, and bring users really good products.
Team Structure
The project involved more than 50 full-time members in the market, category planning, sales, design, structure, packaging, mold, procurement and process; the company's internal market, research and development, production were given at the beginning of the project. With the help of their respective professional perspectives; external user representatives at various levels and KOLs from different industries also participated in the project development and review stages, and served as user experience and design guidance.
Flow
The birth of a good product requires not only excellent design ideas and inspiration, but also rigorous process management and multi-department collaborative innovation. In this project, we cooperated with material laboratories and social enterprises and institutions of many universities. In the supply chain management, we have achieved close communication to ensure that our products can land perfectly.
Project Investment
The project took nearly a year from project establishment to design delivery. Although it is a simple oiler, we have done a lot of experimental tests on materials and experience, and the total investment in R & D and production costs exceeds 500,000.
Project Achievements
1- The original intention of this project was to challenge self-products and design a more useful oiler. In the research and development positioning, we tried the application of new materials and the attempts of self-opening fun, and got beyond expectations
2- This project follows the development strategy of Camellia "Zhi" made by the company's products, helping Camellia to become a national brand that consumers love.
User Name
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