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Furniture Series
产品 生活家居 3514 0 2019-01-16
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作品详情
中文 / English
作品简述
一系列弯弯曲曲的椅子、桌子和灯具, 旨在为我们提供理想的休闲方式: 舒适、时尚和拥抱。我们的椅子将金属管的异想天开的纠结结合在一起, 配有一个感性的、垫得很好的座椅和背部, 以获得最大的舒适性。凸起的线条也定义了桌子, 在实木中有软边椭圆形或三角形的顶部。我们完成了天花板和落地灯的颜色, 在那里薄, 纤细的身体在球状的纸灯-阴影, 一个不显眼的和扩散的眩光。
用户价值
循环收集保持了马莫的核心战略, 结合独特的装饰风格, 坚固, 精细的材料和舒适性的精细使用。 一个永恒的设计与制造到最后的质量和广泛的产品在集合中保持所有这些字符允许灵活和扩展的使用的集合的产品在广泛的背景下, 产品有助于定义一个独特的心情。
商业表现
循环收集是目前最畅销的, 无论是在中国本土市场还是海外市场。 给定其集合大小, 客户端可以将循环用于多种类型的空间装饰和使用。在这些方面, 经营业绩超过了公司的预期。
社会影响
环路产品采用正确处理的精细材料制造, 木材用水基漆、金属、认证粉末和涂料以及使用认证织物制成。 循环将永恒的设计与精心打造的质量与 "构建到持久" 的方法相结合, 为集合提供更环保、可持续的足迹而构建的生命周期更长。
团队组织
洛多维科·贝纳迪-产品设计 工作室眼睛-摄影 马莫-产品开发和生产 comunication-通信
流程方法
整个团队共同努力, 涵盖了产品的各个方面和相关沟通, 项目的每个阶段都明确分开。
项目投入
产品开发持续了约1年和额外5个月的生产改进。 总投资约 350, 000 元人民币。
达成情况
这个集合的目标是定义一个标志性的外观, 以保持一致的广泛的产品集合能够是一个灵活的范围, 在不同的内部环境中使用。 自推出以来, 它成为马莫最具标志性的藏品, 帮助定义了公司的形象和精神。
Project Description
A series of sinuous chairs, tables and lamps designed to furnish our ideal kind of lounge: cozy, stylish and embracing. Our chairs com- bine a whimsical tangle of metallic tube as struc- ture with a sensuous, well-padded seat and back for maximum comfort. Bulging lines also define the tables, with soft-edged oval or trian- gles tops in solid wood. We completed the col- lection with ceiling and floor lamps where thin, slender bodies pinnacle in bulbous paper lamp- shades for an unobtrusive and diffused glare.
User Value
Loop collection maintain the core Marmo strategy of combining unique and decorative style, robustness, fine usage of fine materials and comfort. A timeless design with made to last quality and a wide range of products in the collection that maintain all those character allows a flexible and extended usage of the product of the collection in a wide range of contexts where the products help to to define a distinctive mood.
Business Performance
Loop collection is currently the best seller, both in local Chinese market and overseas market. Given it collections size, clients are able to use Loop for several type of space decoration and usage. The business performance surpass company expectations in those terms.
Social Impact
Loop products are built using fine material that are treated in the right way, wood is finished with water base paint, metal with certificated powder and coatings as well as use of certificated fabrics. Combining a timeless design with a well built quality with the ‘built to last’ approach in mind, Loop is built for a longer life cycle giving to the collections a more environmental sustainable footprint.
Team Structure
Lodovico Bernardi - product design Studio Eye - photography Marmo - product development and production Comitato - comunication
Flow
The whole team worked together to cover every aspect of the products and related communication where every phase of the project was clearly separated.
Project Investment
product development lasted around 1 year and an extra 5 months production improvement. Total investment of around 350.000 rmb.
Project Achievements
The goal of this collection was to define an iconic appearance to keep consistent along a wide collection of products able to be a flexible range to be used in different interior context. Since its launch it became the most iconic collection of Marmo helping to define the image and spirit of the company.
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